The Apple iPhone & Consumers

Published by: ChangeWave

Published: Aug. 10, 2007 - 10 Pages

Table of Contents

Overview

Summary of Key Findings

The Findings

Current Phone Ownership

Top Likes & Dislikes

Who Stands to Lose Because of iPhone

Cell Phone Manufacturers

Cellular Service Providers

Overall Consumer Findings

Likelihood of Buying an Apple iPhone in the Future

Respondents Not Considering Buying an iPhone

ChangeWave Research Methodology

About ChangeWave Research

Abstract

ChangeWave’s latest consumer telecom survey looked at the reaction of 74 iPhone users to the new Apple product - including what they like best and dislike the most. We also asked more than 3,000 non-owners about their future cellular purchasing plans. The survey was conducted July 18-25, 2007 - less than a month after the iPhone’s release.

Key Questions Answered in this Report:

• Are consumers satisfied with their Apple iPhones?
• What do consumers like best/least about their iPhones?
• Did consumers change cellular service providers to purchase an iPhone?
• What is the most important reason some consumers have chosen not to purchase an iPhone?

Top Reasons to Purchase this Report:

• Learn how consumers feel about their iPhones
• Find out what consumers like best and least about their iPhones
• Identify the cell phone manufacturer who was most often replaced by an iPhone
• Under4stand the future buying plans of iPhone users

Companies Mentioned in this Report:

• Apple
• RIMM
• Sanyo
• LG
• Nokia
• Motorola
• Verizon
• T-Mobil
• Sprint/Nextel

Get Full Details About This Report >>

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