Mobile TV

Published by: Informa Media and Telecom

Published: Jul. 1, 2007

Table of Contents

Executive Summary

Chapter 1: Television Market Overview

Introduction

Defining Mobile TV Market

Broadcast television systems and standards

Analogue terrestrial TV systems

PAL

PALplus

SECAM

NTSC

Digital television systems

ATSC

DVB

ISDB

Digital Audio Broadcasting (DAB)

Digital standards comparison

Digital broadcast TV penetration and forecasts

Worldwide digital TV households

Digital TV households, by region

Digital TV households, by platform

IPTV vs. web-TV

Chapter 2: Digital Mobile Broadcast Network Roll-Outs

Global roll-out of mobile broadcast TV status

Mobile broadcast networks and systems strategic overview

List of companies by technology and system

Infrastructure value-chain

Roll-out cost model

Mobile TV network comparisons

Network roadmaps

Mobile broadcast networks

Mobile TV over cellular networks

Independent Mobile TV content providers:

Case-Study: ROK TV

Cellular network technologies

3G networks

WCDMA

CDMA2000 1xEV-DO/DV

TD-SCDMA

G & 4G developments

Broadcast mobile TV user forecasts

Worldwide broadcast mobile TV users, by network technology

Broadcast mobile TV users, by region

Broadcast mobile TV users, by network technology and region

Regional forecasts and country case-studies

Overview: The Mobile and Broadcast Markets

Regulatory environment: Spectrum and rights

Forecast: Mobile broadcast TV user forecast 2007- 2012

Case-studies:

North America

USA - Verizon deployment, Hiwire, Modeo

Latin America

Asia Pacific

China - T-DMB deployment, STiMi Standard

Japan

South Korea- S-DMB, T-DMB

Vietnam- Nokia

Europe

UK

France

Germany

Italy

Finland

Africa and the Middle East

South Africa

Chapter 3: Mobile broadcast TV systems - Technology and Deployments:

Analogue and digital terrestrial TV broadcast

Digital terrestrial mobile broadcast network technologies

DVB-H (new focus on interoperability)

Digital Audio Broadcasting (DAB) Overlays

MediaFLO

ISDB-T

Satellite based mobile TV solutions

Satellite DMB (S-DMB)

DVB-SH standard

Chinese CMMB standard

Cellular Broadcast and Multicast Technologies

Multimedia Broadcast Multicast Service (MBMS)

UMTS FDD MBMS solutions

Broadcast Multicast Services (BCMCS)

Chapter 4: Mobile TV business case

Mobile TV value chain

Mobile TV business models

‘Discrete’ business model

‘Principal’ business model

‘Converged’ business model

‘Bypassed’ business model

Prospective mobile TV MVNO business model

Business model outlook

Payment schemes and costs

Mobile TV pricing schemes

Total cost of ownership

Revenue share and pricing models

Analogue TV handsets

Cellular TV services

Digital mobile broadcast services

Regulatory issues

Broadcast licensing

Regulation of content

Public service broadcasting

Digital rights management and conditional access

DRM standardisation

The Open Mobile Alliance

Copyright/rights management regulation

Chapter 5: Mobile TV Devices

Broadcast TV handset trends

Technology requirements and cost

Average handset hardware requirements

The bill of materials and manufacturing costs

Broadcast devices

Broadcast Mobile TV Chipsets

Batteries

External memory

H.264 codec

Mobile TV device market

Handset Segmentation

Broadcast mobile device roadmap

Key vendors and strategies

Analogue handsets

DVB-H devices

DMB devices

ISDB-T devices

MediaFLO devices

Other ‘competing’ devices

Broadcast Mobile TV Device Forecasts

Worldwide Broadcast TV Handsets Sales, by network technology

Broadcast TV Handsets Sales, by region

Chapter 6: User-Interfaces, Interactivity, Advertising and the ESG

Mobile TV users

User experience and usability

Consumer segmentation

Interactivity

Voting, click-to-buy

Chapter 7: Market Segmentation and Content

Mobile TV market segmentation

Video download

Video streaming

Comparison: download vs. streaming

Mobile TV content

Content formatting

Simulcast

Video clips

Formatted-for-mobile content

Consumption patterns

Content genres

Interactivity

Branded content

Cross-platform content

Service branding

Revenue and pricing models

Pricing ‘free’ mobile broadcast content

Mobile TV and video advertising

Content protection and DRM

Types of content rights

Digital rights management

Chapter 8: Scenario analysis and future outlook

Trends, developments and outlook

Convergence of IP, home, web and mobile TV

Scenario analysis

Broadcast return channel

DVB-RCT

Satellite return path

Next-generation cellular networks

HSDPA

HSUPA

CDMA2000 1xEV-DO Revision A

CDMA2000 1xEV-DO Revision B

Time Division CDMA (TD-CDMA)

Time Division Synchronous CDMA (TD-SCDMA)

Disruptive Technologies

FLASH-OFDM

OFCDM and VSF-OFCDM

Wireless Local Area Network (WLAN)

Wireless MAN

WiBro

WiMAX

HiperMAN

Bluetooth

Alternative TV access

Non-cellular multimedia devices

Place-shift TV services

Sony and Slingbox case-studies

Online PVRs

Abstract

Mobile TV identifies strengths and weaknesses in the Mobile TV industry with comprehensive analysis of key value chain segments including technologies, devices and much more...

Key Coverage

• All new handset models introduced in the market - new handsets are fully evaluated in order to give you a clear indication of which will be most suitable for different consumers
• In-depth analysis of the business case for mobile TV - comprehensive analysis of the opportunities and threats in the mobile TV industry and expected revenue generators
• New case studies of major trials and roll-outs covering in-depth highlights of crucial problems during deployments and running of the service
• Subscriber forecasts and revenue opportunities - unique subscriber forecasts with expanded regional splits highlight where Informa Telecoms & Media predict market growth up to 2012

Forecasts
Forecasts include:

• Memory footprint for mobile broadcast TV devices
• Mobile broadcast TV users
• New DVB-SH technologies
• New CMMB technologies
• MBMS technologies
• Digital broadcast TV penetration and forecasts
• MediaFLO devices
• ISDB-T devices
• DMB devices
• DVB-H devices
• Other ‘competing’ devices
• Interactivity
• Advertising
• North America, Latin America, Asia Pacific, Western Europe, and Africa and Middle East regions

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