PC Retailing - Spain

Published by: Mintel International Group Ltd.

Published: Jul. 1, 2007 - 121 Pages

Table of Contents

Market in Brief

The future

Market size and performance

Consumer behaviour

Market leaders

Report Scope

PC retailers’ sales

Abbreviations

Technical notes

Definitions

Currencies

Figure 1: Exchange rates: National currencies against the Euro, 2003-06

Country codes

VAT

Figure 2: Europe: Standard VAT rates, 2006

Other abbreviations

Broader Market Environment

Growing and greying population

Figure 3: Spain: Population trends, 2002-06

Figure 4: Spain: Population, by age group, 2002, 2006 and 2010

Computer ownership

Figure 5: Spain: Computer ownership, 2004-06

Why not?

Figure 7: Spain: Reasons for households for not having Internet access, by size of household, H2 2006

Figure 8: Spain: Reasons for households not having Internet access, change, percentage points, H1 2005-H2 2006

Few silver surfers in Spain?

Figure 9: Spain: Computer ownership, by age group, March 2006

Not a commodity yet

Figure 10: Spain: Computer ownership, by income group, March 2006

Figure 11: Spain: Home computer peripherals/hardware, ownership, 2002-06

Computer usage

Figure 12: Spain: What home computer is used for, 2002-06

Figure 13: Spain: What home computer is used for, top six, 2002 and 2006

The effect of the Internet?

Figure 14: Spain: Internet penetration, 2000-05

Figure 15: Spain: Five most important factors when choosing a home computer, 2002 and 2006

Figure 16: Spain: Most important factor when choosing a home computer, 2002-06

Steady economic growth

Figure 17: Spain: Gross domestic product, 1996-2006

Unemployment to fall

The Market in Context

Robust growth in all spending

Figure 18: Spain: Household consumer expenditure, 1995-2006

Computers see heavy price deflation

Figure 19: Spain: Consumer spending selected categories of goods, 2001-05

Figure 20: Spain: Consumer price index for selected goods, 2001-06

Limited interest

Figure 21: Spain: Index of growth of consumer spending in selected topline categories, 2001-05

Traditional leisure preferred

Figure 22: Spain: Index of growth of consumer spending in selected recreational categories, 2001-05

Weak in the wider context

Figure 23: Spain: Index of growth of consumer spending in selected categories, 2001-05

Market Size and Forecast

Key points

Future

Figure 24: Growth in the market for information processing equipment and all retail sales, Index, 2001-11

Figure 25: Spain: Market size of information processing equipment, by value, 2001-11

Past

Figure 26: Market size of information processing equipment, by value, 2001-07

Sector Size and Forecast

Economic outlook

Computer retailers’ prospects

Retail sales forecasts

Figure 27: Spain: Retail sales, 2002-12

Figure 28: Spain: Other miscellaneous specialist retailers as % all retail sales, 2002-12

Past

European Consumer Context

Computer ownership

Figure 29: GB, France, Spain and Germany: Computer ownership in the home, 2006

Peripherals ownership

Figure 30: GB, France, Spain and Germany: Peripherals ownership in the home, 2006

Figure 31: GB, France, Spain and Germany: Peripherals ownership in the home, 2006

Main user

Figure 32: Europe: Main user in the home, GB, France, Spain and Germany, 2006

Main uses

Figure 33: Europe: Main use in the home, GB, France, Spain and Germany, 2006

Figure 34: Europe: Main use in the home, GB, France, Spain and Germany, 2006

Broadband access

Figure 35: Europe: Share of households with broadband Internet access, 2006

Most important factors when choosing a home computer

Figure 36: Germany and GB: Five most important factors when choosing a home computer, 2006

Figure 37: Spain and France: Five most important factors when choosing a home computer, 2006

The Consumer - Where They Shop

Where people buy

Figure 38: Spain: Outlet where personal computer purchased, June 2007

Who buys where

Figure 39: Spain: Personal computer purchased at electricals store, by age group, June 2007

Figure 40: Spain: Personal computer purchased at specialist store, by age group, June 2007

Figure 41: Spain: Personal computer purchased at electricals store, by Internet usage experience, June 2007

Figure 42: Spain: Personal computer purchased at specialist store, by Internet usage experience, June 2007

Figure 43: Spain: Personal computer purchased at super/hypermarket, by Internet usage experience, June 2007

Figure 44: Spain: Where personal computer purchased, by demographics, June 2007

Retail Competitor Analysis

Electricals retailers

Computing specialists

Other non-specialists

Figure 45: Spain: Leading retailers selling PCs, 2006/07

Market shares

Figure 46: Spain: Leading PC retailers’ market shares, 2006/07

Retailer Profiles

Boulanger

Strategic evaluation

Background

Financial performance

Figure 47: Boulanger: Group financial performance, 2002-06

Store portfolio

Figure 48: Boulanger: Outlet data, 2002-06

Boulanger

Electro Dépôt

Retail offering

Market positioning

Brands

Product offer

Advertising & marketing

e-commerce & home shopping

DSG International (PC World/PC City)

Strategic evaluation

Background

Financial performance

Figure 49: DSG International: Group financial performance and outlet data, 2001/02-2006/07

Figure 50: DSG International: Computing division financial performance and outlet data, 2001/02-2006/07

PC World

Figure 51: PC World and PC World Business: Sales and operating profit, 2001/02-2006/07

PC City

Figure 52: PC City: Financial performance, 2001/02-2006/07

Dixons Ireland

Figure 53: Dixons Ireland: Financial performance, 2001/02-2006/07

Selected electricals operations

Figure 54: Currys and UniEuro: Financial performance, 2001/02-2006/07

Store portfolio

PC World

Figure 55: PC World: Outlet data, 2001/02-2006/07

PC City

Figure 56: PC City: Stores and sales area, 2002/03-2006/07

Ireland

Figure 57: Dixons Ireland: Outlet data, 2001/02-2006/07

Selected electricals operations

Figure 58: Currys and UniEuro: Outlet data, 2001/02-2006/07

Store environment

Retail offering

Market positioning

Brands

Product offer

Pricing

Operational issues

Dell B2C Retail Europe

Strategic evaluation

Background

Dell founded in 1984

The Dell model

Alienware acquisition

Financial performance

Figure 59: Dell EMEA: Financial performance, 2001/02-2005/06

Figure 60: Dell B2C Retail Europe: Estimated retail sales, 2001/02-2005/06

Store portfolio

Retail offering

Market positioning

Product offer

Figure 61: Dell Global: Product breakdown, 2005

Figure 62: Dell Global: Product breakdown by category, 2001/02-2005/06

Pricing

Advertising & marketing

e-commerce & home shopping

Fnac

Strategic evaluation

Background

Fnac - a French institution

International expansion

Moving out of town

Financial performance

Figure 63: Fnac: Fnac growth in domestic vs. international sales, 2002-06

France

Figure 64: Fnac: Group financial performance, 2002-06

International

Figure 65: Fnac: Sales by country, 2006

PC retailing

Figure 66: Fnac: Estimated PC retail sales, 2002-06

Store portfolio

Figure 67: Fnac: Potential for store openings, May 2007

Figure 68: Fnac: Outlet data, 2002-06

Retail offering

Product offer

Figure 69: Fnac: Sales by major product category, 2006

Figure 70: Fnac: Product breakdown by major category, 2002-06

Pricing & operational issues

e-commerce & home shopping

Media Markt/Saturn

Figure 71: Media Markt/Saturn: Sales as share of electricals specialists in Europe, 2002-06

Figure 72: Media Markt/Saturn (Germany): Sales as share of electricals specialists in Germany, 2002-06

Figure 73: Media Markt/Saturn (Italy): Sales as share of electricals specialists in Italy, 2002-06

Figure 74: Media Markt/Saturn (Spain): Sales as share of electricals specialists in Spain, 2002-06

Figure 75: Media Markt/Saturn (Netherlands): Sales as share of electricals specialists in Netherlands, 2002-06

Figure 76: Media Markt/Saturn (Austria): Sales as share of electricals specialists in Austria, 2002-06

Figure 77: Media Markt/Saturn (France): Sales as share of electricals specialists in France, 2002-06

Strategic evaluation

Background

METRO Group

Financial performance

Figure 78: Media Markt/Saturn: financial performance, 2002-06

2006 results

Figure 79: Media-Saturn: Germany, Western Europe & Eastern Europe - share of sales, 2002-06

Store portfolio

Figure 80: Media Markt/Saturn: Outlet data by country, 2002-06

Figure 81: Media Markt/Saturn: Sales per outlet by country, 2002-06

Retail offering

Market positioning and customer profile

Brands

Product offer

Figure 82: Media Markt/Saturn: product mix, 2003

Pricing and advertising

Customer services

Operational issues

e-commerce & home shopping

PC Box/Beep

Strategic evaluation

Background

Financial performance

Figure 83: Sistac: Sales performance, 2001-06

Store portfolio

Figure 84: PC Box: Outlet development, 2003-06

Retail offering

Market positioning and customer profile

Brands

Product offer

Pricing

e-commerce & home shopping

Abstract

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

• background economic and demographic data
• market sizes
• regional retailing trends and issues
• market drivers
• consumer expenditure
• consumer trends
• leading pan-European retailers
• domestic retailers
• market forecasts

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.