PC Retailing - Italy

Published by: Mintel International Group Ltd.

Published: Jul. 1, 2007 - 69 Pages

Table of Contents

Market in Brief

The future

Market size and performance

Market leaders

Report Scope

PC retailers’ sales

Abbreviations

Technical notes

Definitions

Currencies

Figure 1: Exchange rates: National currencies against the Euro, 2003-06

Country codes

VAT

Figure 2: Europe: Standard VAT rates, 2006

Other abbreviations

Broader Market Environment

Struggling economy

Inflation continues downward trend…

Figure 3: Italy: Consumer price inflation, 2002-06

…but GDP finally moves upwards

Figure 4: Italy: Gross domestic product, 1995-2006

Figure 5: Italy: Consumer spending, 1996-2006

Ageing population

Figure 6: Italy: Total population, 2002-06

Figure 7: Italy: Population by age, 2006

Personal computer ownership

Figure 8: Italy: Household PC ownership, by geographic region, 2004

Figure 9: Italy: Household PC ownership, 2001-04

Figure 10: Italy: Average spent by consumer who bought selected durable goods, 2003 and 2004

Figure 11: Italy: Average spent by consumers who bought selected durable goods, 2000-04

Market in Context

Key Points

Consumer spending on audio-visual, photo, computers and accessories

Figure 12: Italy: Consumer spending on recreation & culture, 2002-06

PCs in the wider context

Figure 13: Italy: Spending on home appliances & technology, 2002-06

Market Size and Forecast

Future

Figure 14: Italy: Estimated consumer spending on information processing equipment, forecast, 2001-11

Figure 15: Italy: Relative performance of estimated consumer spending on information processing equipment & all retail sales, 2001-11

Past

Sector Size and Forecast

Future

Past

Figure 16: Italy: Retail sales, 2002-12

Figure 17: Italy: Other miscellaneous specialist retailers as % of all retail sales, 2002-12

The Consumer - Where They Shop

Where people buy

Figure 18: Italy: Outlet where personal computer purchased, May 2007

Who buys where

Age

Figure 19: Italy: Personal computer purchased at electricals store, by age group, May 2007

Figure 20: Italy: Personal computer purchased at specialist store, by age group, May 2007

Figure 21: Italy: Outlet where personal computer purchased, by household income and age, May 2007

Figure 22: Italy: Outlet where personal computer purchased, May 2007

Retail Competitor Analysis

Figure 23: Italy: Leading PC retailers, 2006

Market shares

Figure 24: Italy: Leading retailers of PCs, market shares, 2006

Retailer Profiles

CDC Computer Discount

Strategic evaluation

Background

Financial performance

Figure 25: CDC Computer Discount: Group financial performance, 2002-06

Store portfolio

Figure 26: CDC Computer Discount: Outlet data, 2002-06

Figure 27: CDC Computer Discount: Group operations, 2006

Retail offering

Market positioning

Brands

Product offer

Pricing

e-commerce & home shopping

Figure 28: CDC Computer Discount: Group websites, 2007

G.r.e.

Background

Financial performance

Figure 29: GRE: Estimated group financial performance, 2002-06

Store portfolio

Figure 30: GRE: Outlet data, 2001-06

Retail offering

Market positioning

Brands

Product offer

Pricing

e-commerce & home shopping

Media Markt/Saturn

Figure 31: Media Markt/Saturn: Sales as share of electricals specialists in Europe, 2002-06

Figure 32: Media Markt/Saturn (Germany): Sales as share of electricals specialists in Germany, 2002-06

Figure 33: Media Markt/Saturn (Italy): Sales as share of electricals specialists in Italy, 2002-06

Figure 34: Media Markt/Saturn (Spain): Sales as share of electricals specialists in Spain, 2002-06

Figure 35: Media Markt/Saturn (Netherlands): Sales as share of electricals specialists in Netherlands, 2002-06

Figure 36: Media Markt/Saturn (Austria): Sales as share of electricals specialists in Austria, 2002-06

Figure 37: Media Markt/Saturn (France): Sales as share of electricals specialists in France, 2002-06

Strategic evaluation

Background

METRO Group

Financial performance

Figure 38: Media Markt/Saturn: financial performance, 2002-06

2006 results

Figure 39: Media-Saturn: Germany, Western Europe & Eastern Europe - share of sales, 2002-06

Store portfolio

Figure 40: Media Markt/Saturn: Outlet data by country, 2002-06

Figure 41: Media Markt/Saturn: Sales per outlet by country, 2002-06

Retail offering

Market positioning and customer profile

Brands

Product offer

Figure 42: Media Markt/Saturn: product mix, 2003

Pricing and advertising

Customer services

Operational issues

e-commerce & home shopping

Abstract

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

• background economic and demographic data
• market sizes
• regional retailing trends and issues
• market drivers
• consumer expenditure
• consumer trends
• leading pan-European retailers
• domestic retailers
• market forecasts

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