PC Retailing - France

Published by: Mintel International Group Ltd.

Published: Jul. 1, 2007 - 117 Pages

Table of Contents

Market in Brief

The future

Market size & performance

Market leaders

Consumer behaviour

Report Scope

PC retailers’ sales

Abbreviations

Technical notes

Definitions

Currencies

Figure 1: Exchange rates: National currencies against the Euro, 2003-06

Country codes

VAT

Figure 2: Europe: Standard VAT rates, 2006

Other abbreviations

Broader Market Environment

Population ageing

Figure 3: France: Population trends, 2002-06

Figure 4: France: Population, by age group, 2006

Economy in trouble

Figure 5: France: Gross domestic product, 1995-2006

Inflation

Figure 6: France: Consumer price inflation, 1998-2006

Figure 7: France: Consumer price inflation index, PCs etc., 2000-06

PC hardware penetration

Figure 8: France: PC ownership by gender and age, 2006

Figure 9: France: PC ownership by income bracket, 2006

Figure 10: France: Ownership of PC peripherals, 2002 and 2006

Market in Context

Key Points

Consumer spending on audio-visual, photo and information processing equipment

Figure 11: France: Consumer spending on leisure & culture, 2001-05

Figure 12: France: Consumer spending on selected products, index, 2001-05

PC vs. home appliances and telecoms

Figure 13: France: Spending on home appliances & technology, 2001-05

Market Size and Forecast

Key points

Figure 14: France: Consumer spending on information processing equipment, forecast, 2001-11

Figure 15: France: Consumer spending on information processing equipment spending and retail sales, indexed growth, 2001-11

Sector size & forecasts

Economic outlook

Computer retailers’ prospects

Retail sales forecasts

Figure 16: France: Miscellaneous specialists sales, 2002-12

Figure 17: France: Miscellaneous specialists’ sales as % of all retail sales, 2002-12

European Consumer Context

Computer ownership

Figure 18: GB, France, Spain and Germany: Computer ownership in the home, 2006

Peripherals ownership

Figure 19: GB, France, Spain and Germany: Peripherals ownership in the home, 2006

Figure 20: GB, France, Spain and Germany: Peripherals ownership in the home, 2006

Main user

Figure 21: Europe: Main user in the home, GB, France, Spain and Germany, 2006

Main uses

Figure 22: Europe: Main use in the home, GB, France, Spain and Germany, 2006

Figure 23: Europe: Main use in the home, GB, France, Spain and Germany, 2006

Broadband access

Figure 24: Europe: Share of households with broadband Internet access, 2006

Most important factors when choosing a home computer

Figure 25: Germany and GB: Five most important factors when choosing a home computer, 2006

Figure 26: Spain and France: Five most important factors when choosing a home computer, 2006

The Consumer - Where People Shop?

Hypermarkets are the largest channel

PC specialists

Electricals stores

Fnac

Figure 27: France: Outlet where personal computer purchased, May 2007

Where people shop - by age

Figure 28: France: Outlet where personal computer purchased, by age group, May 2007

Fnac has a younger age profile

Hypermarkets appeal to older consumers

PC specialists somewhere in the middle

Where people shop - by income band

Figure 29: France: Outlet where personal computer purchased, by income group, May 2007

Figure 30: France: Outlet where personal computer purchased, May 2007

Retail Competitor Analysis

DSGi to pull the plug on PC City

Surcouf the largest specialist

Fnac

Hypermarkets

Buying groups

Figure 31: France: Leading PC retailers estimated PC retail sales, 2006

Market shares

Figure 32: France: Leading retailers of PCs, market shares, 2006

Retailer Profiles

Boulanger

Strategic evaluation

Background

Financial performance

Figure 33: Boulanger: Group financial performance, 2002-06

Store portfolio

Figure 34: Boulanger: Outlet data, 2002-06

Boulanger

Electro Dépôt

Retail offering

Market positioning

Brands

Product offer

Advertising & marketing

e-commerce & home shopping

Dell B2C Retail Europe

Strategic evaluation

Background

Dell founded in 1984

The Dell model

Alienware acquisition

Financial performance

Figure 35: Dell EMEA: Financial performance, 2001/02-2005/06

Figure 36: Dell B2C Retail Europe: Estimated retail sales, 2001/02-2005/06

Store portfolio

Retail offering

Market positioning

Product offer

Figure 37: Dell Global: Product breakdown, 2005

Figure 38: Dell Global: Product breakdown by category, 2001/02-2005/06

Pricing

Advertising & marketing

e-commerce & home shopping

DSG International (PC World/PC City)

Strategic evaluation

Background

Financial performance

Figure 39: DSG International: Group financial performance and outlet data, 2001/02-2006/07

Figure 40: DSG International: Computing division financial performance and outlet data, 2001/02-2006/07

PC World

Figure 41: PC World and PC World Business: Sales and operating profit, 2001/02-2006/07

PC City

Figure 42: PC City: Financial performance, 2001/02-2006/07

Dixons Ireland

Figure 43: Dixons Ireland: Financial performance, 2001/02-2006/07

Selected electricals operations

Figure 44: Currys and UniEuro: Financial performance, 2001/02-2006/07

Store portfolio

PC World

Figure 45: PC World: Outlet data, 2001/02-2006/07

PC City

Figure 46: PC City: Stores and sales area, 2002/03-2006/07

Ireland

Figure 47: Dixons Ireland: Outlet data, 2001/02-2006/07

Selected electricals operations

Figure 48: Currys and UniEuro: Outlet data, 2001/02-2006/07

Store environment

Retail offering

Market positioning

Brands

Product offer

Pricing

Operational issues

Fnac

Strategic evaluation

Background

Fnac - a French institution

International expansion

Moving out of town

Financial performance

Figure 49: Fnac: Fnac growth in domestic vs. international sales, 2002-06

France

Figure 50: Fnac: Group financial performance, 2002-06

International

Figure 51: Fnac: Sales by country, 2006

PC retailing

Figure 52: Fnac: Estimated PC retail sales, 2002-06

Store portfolio

Figure 53: Fnac: Potential for store openings, May 2007

Figure 54: Fnac: Outlet data, 2002-06

Retail offering

Product offer

Figure 55: Fnac: Sales by major product category, 2006

Figure 56: Fnac: Product breakdown by major category, 2002-06

Pricing & operational issues

e-commerce & home shopping

Kesa Electricals

Strategic evaluation

Background

Financial performance

Figure 57: Kesa Electricals: Group financial performance, 2002/03-2006/07

Store portfolio

Figure 58: Kesa Electricals: Outlet data, 2002/03-2006/07

Retail offering

Market positioning

Brands

Product offer

Figure 59: Kesa Electricals’, product mix, 2002/03

Pricing

e-commerce & home shopping

Figure 60: Kesa Electronics, country-by-country affiliated websites, 2007

Media Markt/Saturn

Figure 61: Media Markt/Saturn: Sales as share of electricals specialists in Europe, 2002-06

Figure 62: Media Markt/Saturn (Germany): Sales as share of electricals specialists in Germany, 2002-06

Figure 63: Media Markt/Saturn (Italy): Sales as share of electricals specialists in Italy, 2002-06

Figure 64: Media Markt/Saturn (Spain): Sales as share of electricals specialists in Spain, 2002-06

Figure 65: Media Markt/Saturn (Netherlands): Sales as share of electricals specialists in Netherlands, 2002-06

Figure 66: Media Markt/Saturn (Austria): Sales as share of electricals specialists in Austria, 2002-06

Figure 67: Media Markt/Saturn (France): Sales as share of electricals specialists in France, 2002-06

Strategic evaluation

Background

METRO Group

Financial performance

Figure 68: Media Markt/Saturn: financial performance, 2002-06

2006 results

Figure 69: Media-Saturn: Germany, Western Europe & Eastern Europe - share of sales, 2002-06

Store portfolio

Figure 70: Media Markt/Saturn: Outlet data by country, 2002-06

Figure 71: Media Markt/Saturn: Sales per outlet by country, 2002-06

Retail offering

Market positioning and customer profile

Brands

Product offer

Figure 72: Media Markt/Saturn: product mix, 2003

Pricing and advertising

Customer services

Operational issues

e-commerce & home shopping

Abstract

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

• background economic and demographic data
• market sizes
• regional retailing trends and issues
• market drivers
• consumer expenditure
• consumer trends
• leading pan-European retailers
• domestic retailers
• market forecasts

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