PC Retailing - Europe

Published by: Mintel International Group Ltd.

Published: Jul. 1, 2007 - 392 Pages

Table of Contents

European Insights and Opportunities

Market In Brief

The European market place

Market size

Market drivers

Market forecast

European Summary

Report Scope

PC retailers’ sales

Abbreviations

Technical notes

Definitions

Currencies

Figure 1: Exchange rates: National currencies against the Euro, 2003-06

Country codes

VAT

Figure 2: Europe: Standard VAT rates, 2006

Other abbreviations

The European PC retailing retail sector

The European PC retail market size and forecast

PC penetration - Creating the information society

Figure 3: PC Penetration by country, 2006

Germany the largest of the five markets

Figure 4: Share of consumer spending on information technology equipment, 2006

Figure 5: Per capita spending on information processing equipment, 2006

Spending on information processing equipment as % of total spending

Figure 6: Spending on information processing equipment as % of total consumer spending by country, 2006

Historical growth

Figure 7: Growth in consumer spending on information processing equipment by country, 2002-06

Figure 8: Spending on information technology by country, 2002-06

Forecast for consumer spending on information technology

Figure 9: Forecast spending on information processing equipment by country, 2006-11

Figure 10: Consumer spending on information technology & all retail sales forecast index, 2001-11

Retail sales

A lack of relevant data

Spending a better measure

Outlook and forecasts

Figure 11: Miscellaneous specialists’ sales by country, 2002-12

Retail Competitor Analysis

Figure 12: Europe: Leading PC retailing companies, sales 2005 and 2006

Figure 13: Leading electricals retailing companies, PC sales, 2006

Market shares

Figure 14: Leading specialist retailers’ share of the PC market, 2006

Figure 15: Leading non-specialist retailers’ estimated share of the PC market, 2006

Figure 16: Leading retailers’ estimated share of the PC market, 2006

Recent developments

Trends and issues

An unevenly developed market

Who doesn’t have one?

Why not?

Not just one

Price

Replacement cycle

New technology - new uses

A gateway to the web

An entertainment hub

A commodity?

Consolidation

Outside competition

Improving the instore experience

European Consumer Context

Computer ownership

Figure 17: GB, France, Spain and Germany: Computer ownership in the home, 2006

Peripherals ownership

Figure 18: GB, France, Spain and Germany: Peripherals ownership in the home, 2006

Figure 19: GB, France, Spain and Germany: Peripherals ownership in the home, 2006

Main user

Figure 20: Europe: Main user in the home, GB, France, Spain and Germany, 2006

Main uses

Figure 21: Europe: Main use in the home, GB, France, Spain and Germany, 2006

Figure 22: Europe: Main use in the home, GB, France, Spain and Germany, 2006

Broadband access

Figure 23: Europe: Share of households with broadband Internet access, 2006

Most important factors when choosing a home computer

Figure 24: Germany and GB: Five most important factors when choosing a home computer, 2006

Figure 25: Spain and France: Five most important factors when choosing a home computer, 2006

France

Market in Brief

The future

Market size & performance

Market leaders

Consumer behaviour

Broader Market Environment

Population ageing

Figure 26: France: Population trends, 2002-06

Figure 27: France: Population, by age group, 2006

Economy in trouble

Figure 28: France: Gross domestic product, 1995-2006

Inflation

Figure 29: France: Consumer price inflation, 1998-2006

Figure 30: France: Consumer price inflation index, PCs etc., 2000-06

PC hardware penetration

Figure 31: France: PC ownership by gender and age, 2006

Figure 32: France: PC ownership by income bracket, 2006

Figure 33: France: Ownership of PC peripherals, 2002 and 2006

Market in Context

Key Points

Consumer spending on audio-visual, photo and information processing equipment

Figure 34: France: Consumer spending on leisure & culture, 2001-05

Figure 35: France: Consumer spending on selected products, index, 2001-05

PC vs. home appliances and telecoms

Figure 36: France: Spending on home appliances & technology, 2001-05

Market Size and Forecast

Key points

Figure 37: France: Consumer spending on information processing equipment, forecast, 2001-11

Figure 38: France: Consumer spending on information processing equipment spending and retail sales, indexed growth, 2001-11

Sector size & forecasts

Economic outlook

Computer retailers’ prospects

Retail sales forecasts

Figure 39: France: Miscellaneous specialists sales, 2002-12

Figure 40: France: Miscellaneous specialists’ sales as % of all retail sales, 2002-12

The Consumer - Where People Shop?

Hypermarkets are the largest channel

PC specialists

Electricals stores

Fnac

Figure 41: France: Outlet where personal computer purchased, May 2007

Where people shop - by age

Figure 42: France: Outlet where personal computer purchased, by age group, May 2007

Fnac has a younger age profile

Hypermarkets appeal to older consumers

PC specialists somewhere in the middle

Where people shop - by income band

Figure 43: France: Outlet where personal computer purchased, by income group, May 2007

Figure 44: France: Outlet where personal computer purchased, May 2007

Retail Competitor Analysis

DSGi to pull the plug on PC City

Surcouf the largest specialist

Fnac

Hypermarkets

Buying groups

Figure 45: France: Leading PC retailers estimated PC retail sales, 2006

Market shares

Figure 46: France: Leading retailers of PCs, market shares, 2006

Retailer Profiles

Germany

Market in Brief

The future

Market size and performance

Market leaders

Figure 47: Germany: Outlet/channel where PC purchased, May 2007

Consumer behaviour

Broader Market Environment

Ageing population

Figure 48: Germany: Population trends, 2002-06

Figure 49: Germany: Population, by age group, 2002, 2006 and 2010

Computer ownership

Hardware ownership is on the rise but still lags behind other markets

Figure 50: Germany: Computer ownership in the home, 2003-06

Ownership tails off rapidly with age

Figure 51: Germany: Computer ownership, by age group, March 2006

But rises in line with income

Figure 52: Germany: Computer ownership, by income group, March 2006

Demand for PC peripherals grows

Figure 53: Germany: Ownership of PC peripherals, 2002 and 2006

Computer usage

Figure 54: Germany: What home computer is used for, 2002 and 2006

Figure 55: Germany: Five most important factors when choosing a home computer, 2002 and 2006

Economy looking brighter, at last

Figure 56: Germany: Gross domestic product, 1995-2006

Inflation

Figure 57: Germany: Consumer prices, 2002-06

The Market in Context

Subdued consumer spending

Figure 58: Germany: Household consumer expenditure, 1995-2006

Consumer spending on audio-visual, photo and information processing equipment

Figure 59: Germany: Consumer spending on leisure & culture, 2002-06

Figure 60: Europe: Share of households with broadband Internet access, 2006

Price deflation

Figure 61: Germany: Consumer price index on selected products, 2000-06

PCs in the wider context

Figure 62: Germany: Consumer spending on select home and technology products, 2002-06

Figure 63: Germany: Consumer price index on selected home and recreational products, 2000-06

Market Size and Forecast

Future

Market will outperform all retail sales

Figure 64: Germany: Information processing equipment spending and retail sales, indexed growth, 2001-11

Figure 65: Germany: Consumer spending on information processing equipment, by value, 2001-11

Driving through the price message

Recreational use and multiple ownership

Innovation and convergence

Workplace policies

Past

Sector Size and Forecast

Economic outlook

Computer retailers’ prospects

Retail sales forecasts

Figure 66: Germany: Retail sales, 2002-12

Figure 67: Germany: PC and office specialists as % all retail sales, 2002-12

Figure 68: Germany: Information processing market, PC/office specialists sales and all retail sales, indexed growth, 2001-11

The Consumer - Where They Shop

Where people buy

Media Markt dominates

PC specialists

Online shopping

Other in-store

Second-hand

Figure 69: Germany: Outlet/channel where PC purchased, May 2007

Who buys where

Gender bias

Media Markt pulls in the youngsters

Figure 70: Germany: Selected outlets where PC purchased, by age, May 2007

Figure 71: Germany: Selected outlets where PC purchased, by income band, May 2007

Figure 72: Germany: Outlet/channel where PC purchased, May 2007

Retail Competitor Analysis

Leading retailers

Figure 73: Germany: Leading PC retailers, 2006

Market shares

Figure 74: Germany: Leading PC retailers, market shares 2006

Retailer Profiles

Italy

Market in Brief

The future

Market size and performance

Market leaders

Broader Market Environment

Struggling economy

Inflation continues downward trend…

Figure 75: Italy: Consumer price inflation, 2002-06

…but GDP finally moves upwards

Figure 76: Italy: Gross domestic product, 1995-2006

Figure 77: Italy: Consumer spending, 1996-2006

Ageing population

Figure 78: Italy: Total population, 2002-06

Figure 79: Italy: Population by age, 2006

Personal computer ownership

Figure 80: Italy: Household PC ownership, by geographic region, 2004

Figure 81: Italy: Household PC ownership, 2001-04

Figure 82: Italy: Average spent by consumer who bought selected durable goods, 2003 and 2004

Figure 83: Italy: Average spent by consumers who bought selected durable goods, 2000-04

Market in Context

Key Points

Consumer spending on audio-visual, photo, computers and accessories

Figure 84: Italy: Consumer spending on recreation & culture, 2002-06

PCs in the wider context

Figure 85: Italy: Spending on home appliances & technology, 2002-06

Market Size and Forecast

Future

Figure 86: Italy: Estimated consumer spending on information processing equipment, forecast, 2001-11

Figure 87: Italy: Relative performance of estimated consumer spending on information processing equipment & all retail sales, 2001-11

Past

Sector Size and Forecast

Future

Past

Figure 88: Italy: Retail sales, 2002-12

Figure 89: Italy: Other miscellaneous specialist retailers as % of all retail sales, 2002-12

The Consumer - Where They Shop

Where people buy

Figure 90: Italy: Outlet where personal computer purchased, May 2007

Who buys where

Age

Figure 91: Italy: Personal computer purchased at electricals store, by age group, May 2007

Figure 92: Italy: Personal computer purchased at specialist store, by age group, May 2007

Figure 93: Italy: Outlet where personal computer purchased, by household income and age, May 2007

Figure 94: Italy: Outlet where personal computer purchased, May 2007

Retail Competitor Analysis

Figure 95: Italy: Leading PC retailers, 2006

Market shares

Figure 96: Italy: Leading retailers of PCs, market shares, 2006

Retailer Profiles

Spain

Market in Brief

The future

Market size and performance

Consumer behaviour

Market leaders

Broader Market Environment

Growing and greying population

Figure 97: Spain: Population trends, 2002-06

Figure 98: Spain: Population, by age group, 2002, 2006 and 2010

Computer ownership

Figure 99: Spain: Computer ownership, 2004-06

Why not?

Figure 101: Spain: Reasons for households not having Internet access, by size of household, H2 2006

Figure 102: Spain: Reasons for households not having Internet access, change, percentage points, H1 2005-H2 2006

Few silver surfers in Spain?

Figure 103: Spain: Computer ownership, by age group, March 2006

Not a commodity yet

Figure 104: Spain: Computer ownership, by income group, March 2006

Figure 105: Spain: Home computer peripherals/hardware, ownership, 2002-06

Computer usage

Figure 106: Spain: What home computer is used for, 2002-06

Figure 107: Spain: What home computer is used for, top six, 2002 and 2006

The effect of the Internet?

Figure 108: Spain: Internet penetration, 2000-05

Figure 109: Spain: Five most important factors when choosing a home computer, 2002 and 2006

Figure 110: Spain: Most important factor when choosing a home computer, 2002-06

Steady economic growth

Figure 111: Spain: Gross domestic product, 1996-2006

Unemployment to fall

The Market in Context

Robust growth in all spending

Figure 112: Spain: Household consumer expenditure, 1995-2006

Computers see heavy price deflation

Figure 113: Spain: Consumer spending selected categories of goods, 2001-05

Figure 114: Spain: Consumer price index for selected goods, 2001-06

Limited interest

Figure 115: Spain: Index of growth of consumer spending in selected topline categories, 2001-05

Traditional leisure preferred

Figure 116: Spain: Index of growth of consumer spending in selected recreational categories, 2001-05

Weak in the wider context

Figure 117: Spain: Index of growth of consumer spending in selected categories, 2001-05

Market Size and Forecast

Key points

Future

Figure 118: Spain: Growth in the market for Information processing equipment and all retail sales, Index, 2001-11

Figure 119: Spain: Market size of information processing equipment, by value, 2001-11

Past

Figure 120: Market size of information processing equipment, by value, 2001-07

Sector Size and Forecast

Future

Past

Economic outlook

Computer retailers’ prospects

Retail sales forecasts

Figure 121: Spain: Retail sales, 2002-12

Figure 122: Spain: Other miscellaneous specialist retailers as % all retail sales, 2002-12

Past

The Consumer - Where They Shop

Where people buy

Figure 123: Spain: Outlet where personal computer purchased, June 2007

Who buys where

Figure 124: Spain: Personal computer purchased at electricals store, by age group, June 2007

Figure 125: Spain: Personal computer purchased at specialist store, by age group, June 2007

Figure 126: Spain: Personal computer purchased at electricals store, by Internet usage experience, June 2007

Figure 127: Spain: Personal computer purchased at specialist store, by Internet usage experience, June 2007

Figure 128: Spain: Personal computer purchased at super/hypermarket, by Internet usage experience, June 2007

Figure 129: Spain: Where personal computer purchased, by demographics, June 2007

Retail Competitor Analysis

Electricals retailers

Computing specialists

Other non-specialists

Figure 130: Spain: Leading retailers selling PCs, 2006/07

Market shares

Figure 131: Spain: Leading PC retailers’ market shares, 2006/07

Retailer Profiles

UK

Issues in the Market

Main themes

Definitions

Abbreviations

Insights and Opportunities

Live experiences

Fun & sexy

Tailoring

Staff

Looks

Greenness

Software

Support+

Price

Market in Brief

Ownership & usage

Price-focus isn’t all

What women want? (And men too)

Spending growth slowing

IT to underperform all spend

Specialists under pressure

Verging on monopoly?

Fast Forward Trends

Trend 1: Holy Alliances

Trend 2: Feel-Anthropy

Trend 3: Cam Cam - CCTV and privacy

What is Fast Forward Trends?

Industry Insights

Key points:

The market

The future

Laptops driving the market

Is the replacement cycle lengthening?

Are customers looking to trade up?

Is the need for more storage space driving purchases?

Online

Convergence and design

Internal Market Environment

Competition from supermarkets

The online threat

New technology

Convergence

Price deflation

Figure 132: UK: Consumer price index for selected goods, 2002-06

The digital divide?

Home Computing Initiative

A necessity?

Scares

Ownership

Figure 133: Personal computer/laptop ownership, 2002-06

Figure 134: Home ownership of personal computers/laptops, by age group, 2006

Figure 135: Home ownership of personal computers/laptops, by income group, 2006

Figure 136: Home computer peripherals/hardware, ownership, 2002 and 2006

Figure 137: Ownership of home computer peripherals/hardware, 2002-06

Computer usage

Figure 138: What the home computer is used for, 2006

Figure 139: What home computer is used for, 2002-06

Factors in choosing a home computer

Figure 140: Most important factor when choosing a home computer, 2002 and 2006

Figure 141: Most important factor when choosing a home computer, 2002-06

Broader Market Environment

Population trends

Growing, greying population

Figure 142: UK: Population trends, 2002-12

Figure 143: UK: Population trends, by age band, 2002-12

Figure 144: UK: Population, by age band, 2002, 2007 and 2012

Living alone

Figure 145: UK: Percentage change of household size, 2002-12

Implications for the PC market

Consumer

Increasingly affluent

Figure 146: UK population, by socio-economic group, 2002 and 2012 (proj)

Historically confident

Figure 147: PDI and consumer expenditure, at current and constant 2002 prices, 2002-12

…but set to be reigned in

Figure 148: PDI and consumer spend growth rates, at current and constant prices, 2002-07 and 2007-12

Market in Context

Key points:

Computer vs all spending

Figure 149: UK: Consumer spending on selected categories, 2002-06

Figure 150: UK: Share of spending on information processing equipment of all consumer spending, 2002-06

Computer vs. blender

Figure 151: UK: Index of growth of consumer spending in selected top-line categories, 2002-06

Traditional recreation holds its ground

Figure 152: UK: Index of growth of consumer spending in selected recreational categories, 2002-06

Computers more stable than TVs

Figure 153: UK: Index of growth of consumer spending in selected recreational goods categories, 2002-06

Sector Size and Forecast

Key points:

Outlook

Economy and the consumer

The retail sector

Specialists

Figure 154: UK: Other specialist retailers’ and electricals retailers’ sales, 2002-12

Figure 155: UK: Other specialist retailers’ and electricals retailers’ sales as share of all retailers sales, 2002-12

Past trends

Figure 156: UK: Retail sales of photographic, optical and precision equipment, office supplies and equipment, 2003-06

Enterprises

Figure 157: UK: Retail sale of photographic, optical and precision equipment, office supplies and equipment, number of enterprises, 2003-05

Strengths and Weaknesses in the Market

Strengths

Weaknesses

Who’s Innovating?

Computer as gateway to Web

Who do you call?

Innovation online

Green reflections

The softer side

Free as in speech

Apple-shop

Market Size and Forecast

Key points:

Past

Figure 158: Market size of information processing equipment, by value, 2002-07

Inside the PC market

Figure 159: UK: Index of growth of expenditure in selected IT goods categories, 2002-06

Future

Figure 160: Market size and forecast of information processing equipment, by value, 2002-12

Slower growth expected

New technology to drive demand and deflation

Laptops to gain further ground

Where and How They Buy Home Computers

Key findings

Where people buy personal computers

Figure 161: Outlets used for buying last home computer, May 2007

Trend data

Who buys where

Figure 162: Outlets used for buying last home computer, by age, May 2007

Figure 163: Outlets used for buying last home computer, by socio-economic group, May 2007

PC World and Dell customers are heavy Internet users

Figure 164: Outlets used for buying last home computer, by Internet usage, May 2007

Figure 165: Outlets used for buying last home computer, by gender, age, socio-economic group and Internet usage, May 2007

Channel used for last personal computer purchased

Figure 166: Channel used for buying last home computer, May 2007

Figure 167: Channel used for finding and buying last home computer, May 2007

Who buys from which channel

Figure 168: Channel used for buying last home computer, by demographic sub-group, May 2007

Figure 169: Channel used for buying last home computer, by socio-economic group, May 2007

Channel by seller

Figure 170: Channel used for buying last home computer, by seller used, May 2007

Retailer correlation

Figure 171: Correlation between outlets/suppliers used for buying last home computer, May 2007

Where and How They Buy Home Computers - Detailed Consumer Demographics

Figure 172: Outlets used for buying last home computer, by region, presence of children in household, source of regular grocery shopping, mobile phone network provider and TV reception, May 2007

Figure 173: Channel used for buying last home computer, by socio-economic group, region, Internet usage, source of regular grocery shopping, mobile phone network provider and TV reception, May 2007

Factors Clinching Decision Where to Buy

Key findings

Topline data

Figure 174: Factors clinching decision about where to buy home computer, May 2007

Price and related factors

Figure 175: Factors clinching decision about where to buy home computer, by gender, age and socio-economic group, May 2007

Figure 176: Factors clinching decision about where to buy home computer, by age, May 2007

Figure 177: Factors clinching decision about where to buy home computer, by socio-economic group, May 2007

Advice and reputation

Figure 178: Factors clinching decision about where to buy home computer, by gender, age and socio-economic group, May 2007

Young people focus on pre-purchase advice

Figure 179: Factors clinching decision about where to buy home computer, by age, May 2007

Figure 180: Factors clinching decision about where to buy home computer, by socio-economic group, May 2007

Product range and convenience

20-24-year-olds

Figure 181: Factors clinching decision about where to buy home computer, by gender, age and socio-economic group, May 2007

Figure 182: Factors clinching decision about where to buy home computer, by age, May 2007

Figure 183: Factors clinching decision about where to buy home computer, by socio-economic group, May 2007

How clinching factors vary by last store used to buy personal computer

Figure 184: Factors clinching decision about where to buy home computer, by outlets used for buying last home computer, May 2007

Factors Clinching Decision Where to Buy - Detailed Consumer Demographics

Figure 185: Factors clinching decision about where to buy home computer, by region, presence of children in household, Internet usage, source of regular grocery shopping, mobile phone network provider and TV reception, May 2007

Figure 186: Factors clinching decision about where to buy home computer, by region, presence of children in household, Internet usage, source of regular grocery shopping, mobile phone network provider and TV reception, May 2007

Figure 187: Factors clinching decision about where to buy home computer, by region, presence of children in household, Internet usage, source of regular grocery shopping, mobile phone network provider and TV reception, May 2007

Customer Service and Usage of Home PCs

Key findings

Customer service requirements

Topline data

Figure 188: Customer service requirements when buying home computers, May 2007

Set up and installation

Figure 189: Customer service requirements when buying home computers, by gender, May 2007

Figure 190: Customer service requirements when buying home computers, by gender, age and socio-economic group, May 2007

Store-based requirements

Figure 191: Customer service requirements when buying home computers, by gender, age and socio-economic group, May 2007

Home-related requirements

Figure 192: Customer service requirements when buying home computers, by age, May 2007

Figure 193: Customer service requirements when buying home computers, by gender, age, socio-economic group and mobile phone network provider, May 2007

Wish list by last store used to buy computer

Figure 194: Customer service requirements when buying home computers, by outlet used for last computer, May 2007

Usage of PCs in the home

Topline data

Figure 195: Usage of PCs in the home, May 2007

PC usage by last store bought from

Figure 196: Usage of PCs in the home, by outlets used for buying last home computer, May 2007

Identifying targets

Figure 197: Consumer typologies for PC users, May 2007

Group 1: Least likely to use (20%)

Group 2: Shoppers (25%)

Group 3: Multi-purpose (13%)

Figure 198: Multi-purpose typology, by age and socio-economic group, May 2007

Group 4: Techies (9%)

Figure 199: Techies typology, by age and Internet usage, May 2007

Group 5: Gamers (17%)

Figure 200: Gamers typology, by age and Internet usage, May 2007

Group 6: WAH (working at home) (16%)

Figure 201: WAH typology, by age and socio-economic group, May 2007

Figure 202: Consumer typologies by gender, age and socio-economic group, May 2007

Typologies by purchase triggers

Figure 203: Purchase triggers, by consumer typologies, May 2007

Typologies by features sought

Figure 204: Aspirational features sought, by consumer typologies, May 2007

Customer Service and Usage of Home PCs - Detailed Consumer Demographics

Figure 205: Customer service requirements when buying home computers, by region, presence of children in household, Internet usage, source of regular grocery shopping, mobile phone network provider and TV reception, May 2007

Figure 206: Customer service requirements when buying home computers, by region, presence of children in household, Internet usage, source of regular grocery shopping, mobile phone network provider and TV reception, May 2007

Figure 207: Customer service requirements when buying home computers, by region, presence of children in household, Internet usage, source of regular grocery shopping, mobile phone network provider and TV reception, May 2007

Figure 208: Usage of PCs in the home, by gender, age, socio-economic group, region, presence of children in household, Internet usage, source of regular grocery shopping, mobile phone network provider and TV reception, May 2007

Figure 209: Usage of PCs in the home, by gender, age, socio-economic group, region, presence of children in household, Internet usage, source of regular grocery shopping, mobile phone network provider and TV reception, May 2007

Figure 210: Consumer typologies, by region, presence of children in household, Internet usage, source of regular grocery shopping, mobile phone network provider and TV reception, May 2007

Channels of Distribution

Figure 211: UK: Outlets used for buying last home computer, May 2007

Brand Elements

Figure 212: Attitudes to PC retail brands, February and March 2007

Comet

Figure 213: Words associated with the Comet portable technology retail brand, February 2007

Brand qualities

Comet - a work in progress

Currys.digital

Figure 214: Words associated with the Currys.digital portable technology retail brand, February 2007

Brand qualities

What can Currys.digital do?

PC World

Figure 215: Words associated with the PC World portable technology retail brand, February 2007

Brand qualities

Quick wins for PC World

Brand Apple

Apple Retail

Figure 216: Words associated with the Apple portable technology retail brand, February 2007

Brand qualities

Innovative, approachable, and designed like no place else

Apple laptop/PDA

Figure 217: Words associated with the Apple laptop and PDA brand, March 2007

Brand qualities

Innovation, innovation, innovation

Sony laptop/PDA

Figure 218: Words associated with the Sony laptop/PDA brand, March 2007

Brand qualities

Sony brand as portable as its products

Dell laptop/PDA

Figure 219: Words associated with the Dell laptop/PDA brand, March 2007

Brand qualities

Dell needs to re-invent

Figure 220: Laptop and PDA brand map

Usage of brands

The “Halo effect” set to drive increase in Apple and Sony penetration

Figure 221: Consumer usage of various laptop and PDA brands March 2007

Figure 222: Consumer usage of various PC retailing, February 2007

Attitudes towards brands

Figure 223: Attitudes towards PC retailing brands, February/March 2007

Figure 224: Attitudes towards laptop and PDA brands, March 2007

Brand satisfaction and performance

Expect average service on the high street, while Sony & Apple excel

Figure 225: Customer rating of laptop and portable technology retailing brands, February/March 2007

Brand commitment

Quality of service = loyalty for Apple

Figure 226: Degree of customer commitment to laptop/PDA and portable technology retailing brands, February/March 2007

Round up

Retail Competitor Analysis

Figure 227: UK: Leading PC retailing specialists, 2005 and 2006

Market shares

Figure 228: UK: Estimated share of spending of leading PC retailing specialists, 2005 and 2006

Figure 229: UK: Share of spending of leading PC retailing specialists, 2006(e)

Evaluation

Figure 230: PC retailing specialists, evaluation, 2006/07

Retailer Profiles

Retailer Profiles

Apple Retail UK

Strategic evaluation

Background

Financial performance

Figure 231: Apple Retail UK: Group financial performance, 2004-07

Store portfolio

Figure 232: Apple Retail UK: Outlet data, 2004-07

Retail offering

Market positioning

Brands and product offer

Advertising & marketing

E-commerce

Beep and PC Box

Strategic evaluation

Background

Financial performance

Figure 233: Sistac: Sales performance, 2001-06

Store portfolio

Figure 234: PC Box: Outlet development, 2003-06

Retail offering

Market positioning and customer profile

Brands

Product offer

Pricing

e-commerce & home shopping

Boulanger

Strategic evaluation

Background

Financial performance

Figure 235: Boulanger: Group financial performance, 2002-06

Store portfolio

Figure 236: Boulanger: Outlet data, 2002-06

Boulanger

Electro Dépôt

Retail offering

Market positioning

Brands

Product offer

Advertising & marketing

e-commerce & home shopping

CDC Computer Discount

Strategic evaluation

Background

Financial performance

Figure 237: CDC Computer Discount: Group financial performance, 2002-06

Store portfolio

Figure 238: CDC Computer Discount: Outlet data, 2002-06

Figure 239: CDC Computer Discount: Group operations, 2006

Retail offering

Market positioning

Brands

Product offer

Pricing

e-commerce & home shopping

Figure 240: CDC Computer Discount: Group websites, 2007

Dabs.com

Strategic evaluation

Background

Financial performance

Figure 241: Dabs.com: Group financial performance, 2001/02-2005/06

Retail offering

Market positioning

Brands

Product offer

Pricing

e-commerce & home shopping

Dell B2C Retail Europe

Strategic evaluation

Background

Dell founded in 1984

The Dell model

Alienware acquisition

Financial performance

Figure 242: Dell EMEA: Financial performance, 2001/02-2005/06

Figure 243: Dell B2C Retail Europe: Estimated retail sales, 2001/02-2005/06

Store portfolio

Retail offering

Market positioning

Product offer

Figure 244: Dell Global: Product breakdown, 2005

Figure 245: Dell Global: Product breakdown by category, 2001/02-2005/06

Pricing

Advertising & marketing

e-commerce & home shopping

DSG International (PC World/PC City)

Strategic evaluation

Background

Financial performance

Figure 246: DSG International: Group financial performance and outlet data, 2001/02-2006/07

Figure 247: DSG International: Computing division financial performance and outlet data, 2001/02-2006/07

PC World

Figure 248: PC World and PC World Business: Sales and operating profit, 2001/02-2006/07

PC City

Figure 249: PC City: Financial performance, 2001/02-2006/07

Dixons Ireland

Figure 250: Dixons Ireland: Financial performance, 2001/02-2006/07

Selected electricals operations

Figure 251: Currys and UniEuro: Financial performance, 2001/02-2006/07

Store portfolio

PC World

Figure 252: PC World: Outlet data, 2001/02-2006/07

PC City

Figure 253: PC City: Stores and sales area, 2002/03-2006/07

Ireland

Figure 254: Dixons Ireland: Outlet data, 2001/02-2006/07

Selected electricals operations

Figure 255: Currys and UniEuro: Outlet data, 2001/02-2006/07

Store environment

Retail offering

Market positioning

Brands

Product offer

Pricing

Operational issues

Evesham Technology

Strategic evaluation

Background

Financial performance

Figure 256: Evesham Technology: Group financial performance, 2001/02-2005/06

Store portfolio

Retail offering

Market positioning

Brands

Product offer

Pricing

Operational issues

Advertising & marketing

Fnac

Strategic evaluation

Background

Fnac - a French institution

International expansion

Moving out of town

Financial performance

Figure 257: Fnac: Fnac growth in domestic vs. international sales, 2002-06

France

Figure 258: Fnac: Group financial performance, 2002-06

International

Figure 259: Fnac: Sales by country, 2006

PC retailing

Figure 260: Fnac: Estimated PC retail sales, 2002-06

Store portfolio

Figure 261: Fnac: Potential for store openings, May 2007

Figure 262: Fnac: Outlet data, 2002-06

Retail offering

Product offer

Figure 263: Fnac: Sales by major product category, 2006

Figure 264: Fnac: Product breakdown by major category, 2002-06

Pricing & operational issues

e-commerce & home shopping

G.r.e.

Background

Financial performance

Figure 265: GRE: Estimated group financial performance, 2002-06

Store portfolio

Figure 266: GRE: Outlet data, 2001-06

Retail offering

Market positioning

Brands

Product offer

Pricing

e-commerce & home shopping

Kesa Electricals

Strategic evaluation

Background

Financial performance

Figure 267: Kesa Electricals: Group financial performance, 2002/03-2006/07

Store portfolio

Figure 268: Kesa Electricals: Outlet data, 2002/03-2006/07

Retail offering

Market positioning

Brands

Product offer

Figure 269: Kesa Electricals’, product mix, 2002/03

Pricing

e-commerce & home shopping

Figure 270: Kesa Electronics, country-by-country affiliated websites, 2007

Media Markt/Saturn

Figure 271: Media Markt/Saturn: Sales as share of electricals specialists in Europe, 2002-06

Figure 272: Media Markt/Saturn (Germany): Sales as share of electricals specialists in Germany, 2002-06

Figure 273: Media Markt/Saturn (Italy): Sales as share of electricals specialists in Italy, 2002-06

Figure 274: Media Markt/Saturn (Spain): Sales as share of electricals specialists in Spain, 2002-06

Figure 275: Media Markt/Saturn (Netherlands): Sales as share of electricals specialists in Netherlands, 2002-06

Figure 276: Media Markt/Saturn (Austria): Sales as share of electricals specialists in Austria, 2002-06

Figure 277: Media Markt/Saturn (France): Sales as share of electricals specialists in France, 2002-06

Strategic evaluation

Background

METRO Group

Financial performance

Figure 278: Media Markt/Saturn: financial performance, 2002-06

2006 results

Figure 279: Media-Saturn: Germany, Western Europe & Eastern Europe - share of sales, 2002-06

Store portfolio

Figure 280: Media Markt/Saturn: Outlet data by country, 2002-06

Figure 281: Media Markt/Saturn: Sales per outlet by country, 2002-06

Retail offering

Market positioning and customer profile

Brands

Product offer

Figure 282: Media Markt/Saturn: product mix, 2003

Pricing and advertising

Customer services

Operational issues

e-commerce & home shopping

Micro Anvika Ltd

Strategic evaluation

Background

Financial performance

Figure 283: Micro Anvika Ltd: Group financial performance, 2001/02-2005/06

Store portfolio

Figure 284: Micro Anvika Ltd: Outlet data, 2000/01-2005/06

Retail offering

Market positioning

Brands

Product offer

Pricing

e-commerce & home shopping

Synaxon (PC Spezialist)

Strategic evaluation

Background

Financial performance

Figure 285: Synaxon: Group financial performance, 2002-06

Figure 286: Synaxon: Sales breakdown 2006

Figure 287: PC-Spezialist and Microtrend: Estimated sales at retail, 2003-06

Store portfolio

Figure 288: Synaxon: Number of PC-Spezialist Franchise Partners and Microtrend members, 2002-06

Figure 289: PC-Spezialist: Store numbers by type, 2006

Figure 290: PC-Spezialist: Store interior

Retail offering

Market positioning

Product offer

Pricing

e-commerce & home shopping

Vobis AG

Strategic evaluation

Background

Turbulent times

Financial performance

Store portfolio

Retail offering

Market positioning

Brands

Product offer

Advertising & marketing

e-commerce & home shopping

Abstract

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

• background economic and demographic data
• market sizes
• regional retailing trends and issues
• market drivers
• consumer expenditure
• consumer trends
• leading pan-European retailers
• domestic retailers
• market forecasts

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