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The Source Book of Multicultural Experts 2007/08Published by: Multicultural Marketing Resources Published: Aug. 1, 2007 - 91 Pages Table of ContentsAbout The Source Book of Multicultural Experts Market and Special Sections The African American Market • “Managing Your Brand’s Strategy In The African American Market” by Howard Buford, Prime Access, Inc • African American Market Experts and Business Leaders The Asian American Market • “The Asian American Market: Will Your Brand Be a Leader or a Follower?” by Saul Gitlin, Kang & Lee Advertising • Asian American Market Experts and Business Leaders The Hispanic Market • “When Reaching Latinos, Relevance Rules” by Alex López Negrete, Lopez Negrete Communications • Hispanic Market Experts and Business Leaders The Multicultural Market • “Passing Your Cultural Literacy Test” by William R. Ortiz, GlobalWorks Group • Multicultural Market Experts and Business Leaders Other Market Experts and Business Leaders Chinese American Consumer Buying Behavior • “Understanding the Asian American Viewer and Consumer” by Michael Sherman, KTSF-TV The Disability Market • “Disability as Diversity…Connecting the Dots” by Tari Hartman Squire, EIN SOF Communications Diversity • “The Opportunity Most Companies Are Missing: Understanding Cross-Cultural Communications” by Luke Visconti, DiversityInc The Gay and Lesbian Consumer Market • “Today’s Gay Consumer Market: A Competitive Advantage” by Howard Buford, Prime Access, Inc Multicultural Market Research • “The Changing Face of America: Multicultural Market Research - Nuts and Bolts” by Michael Halberstam, Interviewing Service of America Listing by Industry Expertise Alphabetical Listing by Company (with Contact Information & Profiles) About Multicultural Marketing Resources, Inc AbstractThe Source Book of Multicultural Experts 2007/08: This handbook of resources provides lists of experts in a wide range of industries, business leaders who are minorities and women and reliable sources of information on multicultural marketing and the demographics of the new America. The Source Book of Multicultural Experts includes contact information for over 200 companies and individuals.Get Full Details About This Report >> |
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