Teen Leisure Time - Getting Older Younger - UK : Market Research Report

Teen Leisure Time - Getting Older Younger - UK

Published by: Mintel International Group Ltd.

Published: Jul. 1, 2007 - 173 Pages

Issues in the Market: Main issues; Definition; Abbreviations
Insights and Opportunities: Tailoring the savings accounts; Broadcasting green credentials; Rapid response units - can the mainstream keep up with teens?; Making gigs female-friendly…; …or parent-friendly?; Eco-warrior Barbie?
Market in Brief: £12 billion to spend…; …but an increasingly complicated life; Studying getting in the way of earning…; …and in the way of partying?; Museums, not nightclubs?; Taking an interest in the opposite sex; Signs of a more mature outlook on life…; …but the playground still leads opinions; Media - a generation of sophisticates; Music tastes - raiding mum and dad’s record collection?
Demographic and Economic Background: Key points:; The baby boom continues to echo down the generations…; …but the echo is getting fainter; £12 billion of pocket money to spend…; …and plenty of support from families; A wider impact on society and the economy
Social Trends: Key points:; A connected generation…; ...but one with fragmented families; Not enough freedom?; Or too much?; The binge generation…; …with an eye on the celeb mags; Steady increase in post-16 education…; …and an explosion in Higher Education; NEET - a major problem?
What They Earn, and How They Spend It: Key points:; ‘Saturday girls’ down tools…; …but boys keep the part-time job; Staying younger, longer?; Under-15s’ income just keeps pace with inflation…; …but a big fall for the 15-19s; Record companies already feeling the squeeze; Video games up - saving down; Harry Potter - magic, but not a miracle worker; Teenage boys - not metrosexuals quite yet; Bookworms up their spend among the under-15s; Some signs of the Beckham effect; Getting older can be expensive; Watching the pennies - but not the bank balance
Where They Go, and What They Do: Key points:; Independence down?; Equality yet to hit the teens; The football bug wearing off?; Museums benefit from free admission…; Booking in for the pipe and slippers
Fashion and Lifestyle: Key points:; Going for glamour; Attracting the opposite sex; University becomes the norm; Too much freedom?; Taking responsibility for the environment
Attitudes and Concerns: Key points:; Girls and younger teens top the list of worriers; The new puritans - or not?; Security fears switch from the global to the local; Will teens ‘make poverty history’?; New Labour finding favour among the non-voters?; Money worries are the price of growing up; Old-fashioned aspirations…; …and signs of old-fashioned gender roles; Shifting priorities among older teens
Advice and Role Models: Key points:; Peer-pressure still leads the way; Independence among older teens; Opinion leaders?; Celebs are the new role models
Media Usage: Key points:; Multichannel TV reaches saturation point...; …as does DVD viewing; Radio listening falls behind; Video killing the radio stars…; …but cinemas are hitting back; Trouble ahead for teen mags?; Fewer readers, less often…; Plain enjoyment remains the key reason for reading books…; …but boys go for more practical assistance
New Technology and the Internet: Key points:; The connected generation; Who wants to play games when you can email?; Old-world stereotypes move online; Kids outsurf their parents…; …and clock up serious online time; The online schoolyard; Time to worry about Internet addiction?; Taking attention from conventional media; A life support system for girls; The digital music revolution continues
Getting Mobile: Key points:; Ownership soars…; …but do they actually have anything to talk about?; Text, not talk; Not quite adult yet; Girls making more use of their phones
Video Games - Just Kids’ Stuff?: Key points:; Up - but not by much; Still toys for boys - but girls keep on gaming; Growing out of gaming…; …or just more casual gamers in the market?
Music - Are Downloads Killing Music?: Key points:; Singles and tapes - who needs them?; Cash decides format choice?; Are the kids borrowing dad’s CDs?; Rap jumps to the top of the charts; MP3 players and the long tail leading to more catholic tastes?; Festivals hit the mainstream; Part-time rockers; Is it the parents, not the teens, who need to grow up?; Music remains a passion; Music - life support for older teens
Eating Out - More Than Just Fast Food: Key points:; The convenience culture extends to teens; Pizza delivery - a rite of passage?; Girls chew the fat while chewing on a crust; Parents take second place to friends among older teens; Still not cutting the apron strings - or just more convenience?; Sharing a pizza in front of the TV; Fast food nation?; Burger bars still dominate - but they’re slipping a little; Growing out of packed lunches; Fast food is made for friends; Older teens opt for slow fast food; Solo diners?; Is eating out the new staying in?; Ethnic food on the up; Signs of growing sophistication among older teens
Out and About: Key points:; Coffee shops - the third place?; Friends, not family; Out of the clubs, and back to the gigs; Fewer going out - and more going out less often; Watching over the parents?
Sports and Leisure: Key points:; Football and swimming still top the sporting lists; Catering for the female sports fan; Progress for the health lobby?; Losing the sporting habit; Not the joining type?
So - Are Teens Getting Older, Younger?: Does the generation gap even exist any longer?; Identifying what it means to be an adult; Taking responsibility for themselves…; …but only to a degree; Cutting down on the booze?; Lending dad your console…; …but raiding his record collection; Two generations, meeting in the middle
Appendix: Demographic profile of the sample; Political and social concerns; Sources of advice; Offering advice; Sports participation and club membership

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Teen Leisure Time - Getting Older Younger - UK

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