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Published by: Mintel International Group Ltd.
Published: Jun. 1, 2007 - 83 Pages
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- The bottom line: sales are growing but manufacturers in tough position
- Treading lightly with regard to the weight issue
- The stories of specific sweeteners
- Rising prices of sugar and corn
- Americans love Splenda…or, at least its image
- What’s on the horizon?
- Sales vary by segment
- Coca-Cola, PepsiCo lead the market
- Sugar-free and…something else
- Supermarkets dominate sales
- Opportunity for more creamy sugar-free desserts
- Myth: Only women eat sugar-free
- Need to educate consumers about sugar-free and reducing the risk of tooth decay
- Forecast: Market expected to reach $12 billion by 2011
- Market Drivers
- Diabetic consumers: a growing market
- Figure 1: Reasons for purchasing sugar-free products for personal use and for use by some other household member, March 2007
- Dieting and weight control
- Figure 2: Percentage of population who are overweight or obese, by age, 1971-2004
- Figure 3: Interest in eating plans/diet trends, April-May 2006
- Figure 4: Incidence of being overweight, 6-19 year olds, 1976-2000
- Innovation
- New products
- Figure 5: Werther’s Originals, Sugar Free Caramel Coffee Hard Candies, 2007
- Figure 6: Sugar Free Tootsie Pops Miniatures, 2007
- Figure 7: Sugar Free Dove Rich Dark Chocolate with Mint Crème, 2007
- Figure 8: Sugar Free Hallmark Assorted Chocolates, 2007
- New sweeteners
- Figure 9: New products in confectionery, desserts/ice cream, bakery, beverages, cereals and dairy that have a low sugar/no sugar claim, 2001-06
- On the horizon: stevia?
- Can sugar substitutes gain ground as corn and sugar prices rise?
- Market Size and Trends
- Market size
- Figure 10: U.S. sales of sugar-free gum, chocolate confectionery, non-chocolate confectionery, and carbonated beverages, at current and constant prices, 2001-06
- Market trends
- Figure 11: U.S. new product launches of no/low/reduced gum, chocolate confectionery, non-chocolate confectionery, and carbonated beverages, 2001-06
- Trends in sugar-free gum
- Trends in sugar-free carbonated beverages
- Trends in sugar-free confectionery
- Figure 12: Brach’s Sugar-free Wild ’n Fruity with Vitamin C, 2007
- Figure 13: CVS Sugar Free Assorted Fruit Candy, 2007
- Market Segmentation
- Introduction
- Overview
- Figure 14: FDM sales of sugar-free food and beverages segmented by type, 2004 and 2006
- Sugar-free soft drinks
- Figure 15: FDM sales of sugar-free soft drinks/soda, at current and constant prices, 2001-06
- Figure 16: Reasons for drinking less diet soda today than a year ago, by gender, February 2007
- Sugar-free gum
- Figure 17: FDM sales of sugar-free gum, at current and constant prices, 2001-06
- Sugar-free chocolate confectionery
- Figure 18: FDM sales of sugar-free chocolate confectionery, at current and constant prices, 2001-06
- Figure 19: Total U.S. retail sales of premium chocolate, at current and constant prices, 2001-06
- Sugar-free non-chocolate confectionery
- Figure 20: FDM sales of sugar-free non-chocolate confectionery, at current and constant prices, 2001-06
- Supply Structure
- Companies and brands
- Figure 21: Manufacturer FDM sales of sugar-free food and beverages in the U.S., 2004 and 2006
- Sugar-free soft drinks/soda
- Figure 22: Manufacturer brand FDM sales of sugar-free soft drinks/soda in the U.S., 2004 and 2006
- Sugar-free gum
- Figure 23: Manufacturer brand FDM sales of sugar-free gum in the U.S., 2004 and 2006
- Figure 24: 60-piece pack of Trident, from Cadbury, 2007
- Sugar-free chocolate confectionery
- Figure 25: Manufacturer brand FDM sales of sugar-free chocolate confectionery in the U.S., 2004 and 2006
- Sugar-free non-chocolate confectionery
- Figure 26: Manufacturer brand FDM sales of sugar-free non-chocolate confectionery in the U.S., 2004 and 2006
- Advertising and Promotion
- Coca-Cola
- Figure 27: Diet Coke: “Oh Marie”
- Figure 28: Coke Zero: Coke vs. Coke Zero
- PepsiCo
- Figure 29: Diet Pepsi: Reggie Bush and the machine
- Figure 30: Pepsi Jazz: The New Sound of Cola
- Cadbury Schweppes North America
- Figure 31: Diet Dr Pepper—“Love Is Like Candy on a Shelf”
- Figure 32: Dentyne Ice Happy Hunting, 2007
- Figure 33: Stride chewing gum—the marketing team at work, 2007
- Figure 34: Trident White—Smile Brighter, 2007
- Wm. Wrigley Jr. Co.
- Figure 35: Snoop Dogg: Orbit Girl to the rescue, 2007
- Figure 36: Extra gum—Help!, 2007
- Figure 37: Extra gum—The Opera, 2007
- Retail Distribution
- Introduction
- Figure 38: U.S. retail sales of sugar-free foods and beverages, by channel, 2004 and 2006
- Supermarkets
- Figure 39: U.S. supermarket sales of sugar-free foods and beverages, at current and constant prices, 2001-06
- The Consumer: Usage of Sugar-free Products
- Introduction
- Summary
- Personal and household purchases of sugar-free products
- Figure 40: Personal and household purchases of sugar-free products, March 2007
- Figure 41: Personal purchases of sugar-free vs. sugared products, March 2007
- Figure 42: Personal purchases of sugar-free products, by age, March 2007
- Figure 43: Chef Pierre’s no sugar added apple pie, Sara Lee, 2006
- Figure 44: Personal purchases of sugar-free products, by household income, March 2007
- Figure 45: Personal purchases of sugar-free products, by race/ethnicity, March 2007
- Figure 46: Dulce de leche sugar-free JELL-O pudding, Kraft, 2006
- Usage of specific sugar-free products among teens and children
- Figure 47: Usage of specific sugar-free products by teenagers, January-September 2006
- The Consumer: Attitudes and Opinions about Sugar-free Products
- Introduction
- Summary
- Is there a difference in taste?
- Figure 48: Taste preferences, March 2007
- Figure 49: Attitudes and opinions regarding sugar-free products, by age, March 2007
- Figure 50: Sugar substitute preference, March 2007
- Future and Forecast
- Future trends
- Serving the community of those with diabetes
- Figure 51: Reasons for purchasing sugar-free products for personal use, by age, March 2007
- Figure 52: Population, by age, 2002-12
- Figure 53: Reasons for purchasing sugar-free products for personal use, by race/Hispanic origin, March 2007
- Fusion of sugar-free and other health trends
- Taste bud control
- Sugar-free as the better choice over high-fructose corn syrup
- Figure 54: Beliefs regarding whether high fructose corn syrup contributes to weight gain, March 2007
- Building relationships with consumers on the issue of oral health
- Figure 55: Beliefs regarding whether sugar-free foods promote tooth decay, by age, March 2007
- Sugar-free should prepare for competition and more inquiries
- Figure 56: Beliefs regarding whether eating sugar-free foods increases sweet food cravings, by age, March 2007
- Market forecast
- Sugar-free food and beverages market
- Figure 57: Forecast of total U.S. retail sales of sugar-free gum, chocolate confectionery, non-chocolate confectionery, and carbonated beverages, at current and constant prices, 2006-11
- Sugar-free soft drinks
- Figure 58: Forecast of U.S. FDM sales of sugar-free soft drinks/soda, at current and constant prices, 2006-11
- Sugar-free gum
- Figure 59: Forecast of U.S. FDM sales of sugar-free gum, at current and constant prices, 2006-11
- Forecast factors
- Appendix: Trade Associations
AbstractThe sugar-free food and beverage industry includes a wide range of products. For the purposes of this report, Mintel analyzes the four major segments: carbonated beverages, gum, chocolate confectionery, and non-chocolate confectionery.
To increase sales, sugar-free food and beverage manufacturers will need to focus on the many reasons consumers choose sugar-free items, and incorporate other value-adds into their product offerings. This report answers many questions manufacturers need to be asking, including:
- Why is the “creamy dessert sector” a promising one in terms of new product development?
- What marketing messages do the most successful sugar-free soda brands share?
- At what age do consumers graduate from sugared gum to sugar-free gum and how can segment players benefit from this knowledge?
- Why is the sugar-free chocolate segment hurting? Does the Dove brand have the power to single-handedly turn the segment around?
- What indications are there that consumers are ready for more functional sugar-free products?
- How might the phrase “sugar demolition” successfully and powerfully differentiate one brand of sugar-free products from the other?
- What relationship do sugar-free eaters have with the brand Splenda, and is it genuine?
Sales of sugar-free products in these four segments increased 42% between 2001 and 2006, or 26% in constant 2006 prices. But, these products still lack the popularity of their sugared counterparts. Makers of sugar-free foods could boost sales of sugarless products with campaigns that promote the benefits of low/no sugar diets. Indeed, there is evidence suggesting consumers are extremely receptive to food and drink categories that promise specific health benefits. However, most of the players in the sugar-free arena also manufacture sugared versions of food and drinks, and would not want to promote sugar-free products at the expense of their “bread and butter” lines.
This report contains US IRI InfoScan data.
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