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Published by: eMarketer
Published: Jul. 1, 2007 - 21 Pages
Table of Contents
- Executive Summary
- Key B2C E-Commerce Metrics for the Top Three Markets in Europe, 2006
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers - European B2C E-Commerce
- The European Picture
- Broadband Households and Penetration in Select Countries in Western Europe, 2005-2011 (millions and % of total households)
- B2C E-Commerce Sales
- B2C E-Commerce Sales* in Europe**, 2006-2011 (billions and % increase vs. prior year***)
- Comparative Estimates: B2C E-Commerce Sales in Europe*, 2006-2011 (billions)
- Distribution of B2C E-Commerce Sales* in Europe, 2006 & 2011 (% of total)
- Online Holiday Spending* in France, Germany and the UK, October 30-December 31, 2006 (billions)
- Online Buyers
- Online Buyers* in France, Germany and the UK, 2006 & 2011 (millions and CAGR)
- Online Buyers in Select Countries in Western Europe, September 2006 (% of Internet users)
- B2C E-Commerce Sales in Western Europe*, by Select Purchase Categories, 2006 (% of total)
- Products and Services Purchased Online by Online Buyers* in Select Countries in Western Europe, 2006 (% of respondents)
- Reasons that Consumers* in Select Countries in Western Europe Do Not Buy Products or Services Online, 2006 (% of respondents)
- Average Online Spending
- Average Annual Amount Spent Online* per Online Buyer** in France, Germany and the UK, 2006 & 2011 (dollars and CAGR***)
- Average Spend* and Number of Online Purchases* per Online Buyer in Select Countries in Western Europe, September 2006
- UK
- B2C E-Commerce: UK, 2006-2011
- Comparative Estimates: B2C E-Commerce Sales in the UK, 2005-2011 (billions)
- UK Online Holiday* Sales, 2004-2006 (millions and % increase vs. prior year**)
- Online Activities of Internet Users in the UK, 2003-2004 & 2006 (% of respondents)
- Demographic Profile of Online Buyers* in the UK, 2006** (% of each group)
- Goods and Services Purchased in the Past Year by Online Buyers in the UK, 2003-2004 & 2006 (% of respondents)
- Top 30 Retail and Travel Web Sites in the UK, Ranked by Unique Visitors, May 2006 & May 2007
- Top 10 Retail E-Commerce Sites in the UK, Ranked by Unique Visitors, March 2007 (thousands and % active reach)
- Top 20 Retail E-Commerce Web Sites in the UK, Ranked by Online Shopping Experience, 2006 (total score*)
- Germany
- B2C E-Commerce: Germany, 2006-2011
- Comparative Estimates: B2C E-Commerce Sales in Germany, 2006-2011 (billions)
- Comparative Estimates: Online Buyers* in Germany, 2004-2011 (millions)
- Demographic Profile of Online Buyers in Germany, 2002 & 2006 (% of each group and % change)
- Online Buyers in Germany, by Gender, 2006 (% of total)
- Select Goods and Services Researched and Bought Online by Internet Users in Germany, Ranked by Conversion Rate, October-December 2006 (% of respondents)
- Leading Online Purchase Categories in Germany, Ranked by Number of Online Buyers, 2005 & 2006 (millions and % increase vs. prior year)
- Select Consumer Research Conducted* Online by Internet Users in Germany, January-February 2007 (millions)
- Top 10 Retail E-Commerce Sites in Germany, Ranked by Unique Visitors, March 2007 (thousands and % active reach)
- Top 10 Retail E-Commerce Sites among Internet Users in Germany during the Holiday Season, Ranked by Visits*, October 30-December 31, 2006 (% market share and cyber shopping index**)
- France
- B2C E-Commerce: France, 2006-2011
- Comparative Estimates: B2C E-Commerce Sales in France, 2005-2011 (billions)
- E-Commerce Sales Growth* in France, by Sector, Q1 2007 (% increase vs. same period of prior year)
- Average Growth for Online Sales of Products and Services according to Managers of Major E-Commerce Sites in France, 2007 (% increase vs. prior year)
- Leading Online Purchase Categories among Online Buyers in France, November-December 2005 & November-December 2006 (% of respondents)
- Top 10 Retail E-Commerce Sites in France, Ranked by Unique Visitors, March 2007 (thousands and % active reach)
- Top 10 Retail E-Commerce Sites among Internet Users in France during the Holiday Season, Ranked by Visits*, October 30-December 31, 2006 (% market share and cyber shopping index**)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
- A Trusted Resource
AbstractLast year, European B2C e-commerce sales of goods and services (including online travel, event tickets and digital downloads) totaled $133 billion. With a projected annual growth rate of 25% over the next four years, the market will triple, reaching $407 billion by 2011.
The European B2C E-Commerce report analyzes the growth of online retailing on the continent, with emphasis on the three leading markets.
The UK, Germany and France currently dominate European e-commerce, accounting for 72% of total online sales. But by 2011 their combined market share will drop slightly as smaller European countries provide a new wave of growth.
Further out on the horizon, a third wave of growth will center on Eastern European countries as they begin embracing e-commerce.
Key questions the European B2C E-Commerce report answers:
- How do the major European B2C e-commerce markets compare in size and outlook?
- What are some of the unique characteristics that define each market?
- Who are the most popular online retailers and what are the growing online purchase categories in each country?
- What is the demographic profile of online buyers in each country?
- And many others…
eMarketer Reports—On-Target and Up-to-Date
The European B2C E-Commerce report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
Get Full Details About This Report >>
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