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Published by: Mintel International Group Ltd.
Published: Jul. 1, 2007 - 99 Pages
Table of Contents
- ISSUES IN THE MARKET
- Key themes
- Definitions
- MARKET IN BRIEF
- Strong market growth
- A generally favourable market environment
- Broadening appeal
- Three companies dominate
- Young users switched onto sports drinks
- Where next?
- INTERNAL MARKET ENVIRONMENT
- Key points
- Taking action to be healthy
- Figure 1: Agreement with general lifestyle statements on diet and health, 2002-06
- And I want to look good
- But we’re not serious athletes
- Figure 2: UK health and fitness clubs market size trends, 2002-12
- Figure 3: Most popular participation and spectator sports, 2006
- Energy to get through the working day
- Figure 4: Time spent on occupation per day in an average week by full-time workers, 2002 and 2006
- Energy drinks for fun
- The weekend binge
- BROADER MARKET ENVIRONMENT
- Key points
- Changing age profile favours sports and energy drinks
- Figure 5: Trends in the male and female UK population, by age structure, 2002-12
- Older consumers also have potential
- Figure 6: Numbers of potential sports drink consumers, by age group, 2007
- Rising disposable incomes encourage premium purchases
- Figure 7: PDI and consumer expenditure, at constant 2002 prices, 2002-12
- Global warming is good news!
- Figure 8: Average summer temperature and sunshine hours in the UK, 2000-06
- European regulation of health claims
- Negative health concerns
- COMPETITIVE CONTEXT
- Key points
- Sports nutrition pushing for wider distribution
- Competition from bottled water to intensify?
- Figure 9: UK sales of bottled water, by volume, value and average price, 2002-07
- On-trade and off-trade soft drinks
- Figure 10: UK sales of soft drinks, 2000-06
- STRENGTHS AND WEAKNESSES IN THE MARKET
- Strengths
- Weaknesses
- MARKET VALUE AND FORECAST
- Key points
- Figure 11: UK retail value sales of sports and energy drinks, 2002-07
- Figure 12: UK retail value sales of drinks, by sector, 2003-07
- FORECAST
- Future growth potential
- Figure 13: Forecast of the UK sports drinks market, by value, 2007-12
- Figure 14: Forecast of the energy and stimulant drinks market, by value, 2007-12
- SEGMENT PERFORMANCE
- Key points
- Figure 15: Value sales of sports drinks, by type, 2003-07
- Energy market moves away from stimulant products
- Figure 16: UK retail sales of energy and stimulant drinks, by type, 2003-07
- MARKET SHARE
- Key points
- Lucozade and Powerade dominate sports drinks
- Figure 17: UK manufacturers’ shares of sports drinks, by value, 2005 and 2007
- Coca-Cola pushes into the energy market
- Figure 18: Leading energy and stimulant drinks brands in the UK, by value, 2005 and 2007
- COMPANIES AND PRODUCTS
- Key points
- Sports and energy drinks attract big players
- GlaxoSmithKline (GSK)
- Figure 19: GSK brand portfolio in sports and energy drinks, 2007
- Red Bull
- Coca-Cola Enterprises (CCE)
- Figure 20: CCE brand portfolio in sports and energy drinks, 2007
- Britvic Soft Drinks/PepsiCo International
- Figure 21: BSD/PepsiCo brand portfolio in sports and energy drinks, 2007
- Danone
- Figure 22: Danone brand portfolio in sports and energy drinks, 2007
- Recent Developments
- OTHER SPORTS DRINK COMPANIES
- Calypso Soft Drinks
- EAS
- Isostar
- OTHER STIMULANT ENERGY COMPANIES
- Atomic Energy
- Boost Drinks Ltd
- Brands Unlimited
- Extreme Group
- Global Brands Limited
- Halewood International
- Osotspa
- Twinlab
- Vitabiotics
- OTHER ENERGY DRINK COMPANIES
- Firefly Drinks
- Nestlé Waters
- Nichols plc
- Taut (UK) Ltd
- V Water
- NEW ENTRANTS
- AG Barr
- Go Fast Sports & Beverage Co
- Head Start Drinks Ltd
- Own-label
- Figure 23: Own-label principal sports and energy drink brands, 2007
- PRODUCT POSITIONING
- Figure 24: Typical prices for sports and energy drinks, p/100ml, 2007
- BRAND COMMUNICATION
- Key points
- Figure 25: Main monitored media advertising expenditure on principal sports and energy drinks, by medium, 2003-07
- Lucozade a consistent spender
- Figure 26: Main monitored media advertising expenditure on sports and energy brands, by main advertiser, 2004 and 2006
- Below-the-line promotions
- CHANNELS TO MARKET
- Key points
- Figure 27: UK retail distribution of sports drinks, by type of outlet, 2005 and 2007
- Figure 28: UK distribution of energy and stimulant drinks brands, by trade sector, 2005 and 2007
- THE CONSUMER - USAGE
- Sports and energy drinks have room to grow
- Figure 29: Consumption of sports and energy drinks, March 2007
- Sports drink have widespread appeal
- Figure 30: Regular or occasional consumption of sports drinks, by gender, age and socio-economic group, March 2007
- Figure 31: Regular or occasional consumption of energy drinks, by gender, age and socio-economic group, March 2007
- Attitudes towards health and fitness and consumption patterns
- Figure 32: Attitudes towards health and fitness, March 2007
- Figure 33: Attitudes towards health and fitness, by sports and energy drinks consumed, March 2007
- Figure 34: Consumers who try to eat healthily and exercise regularly, by socio-economic group, March 2007 55
- Low-commitment consumers
- Lacking energy
- Sports and energy drinks used at many locations
- Figure 35: Where sports and energy drinks are consumed, March 2007
- APPENDIX
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- External market environment
- Figure 36: Frequency of taking part in health and fitness activities in the last month, 2004-06
- Figure 37: 15-19-year-olds who ever drink energy/sports drinks, 2006
- Figure 38: Trends in male and female population, by age, 2002-12
- The consumer - Usage
- Figure 39: Consumption of energy drinks in the last 12 months, 2002-06
- Figure 40: Fizzy soft drinks and energy drinks - types drunk, 2002-06
- Figure 41: Consumption of energy drinks in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region,
- ACORN category, technology usage, household size and car ownership, 2006
- Figure 42: Where sports and energy drinks are consumed, March 2007
- Figure 43: Consumption of sports and energy drinks, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, daily Internet usage, supermarket usage, mobile provider, TV reception and smoker/non-smoker, March 2007
- Figure 44: Attitudes towards health and fitness, by gender, age, region, socio-economic group, daily and
- Sunday newspaper readership, household income, presence of children, daily Internet usage, supermarket usage, mobile provider, TV reception and smoker/non-smoker, March 2007
- Figure 45: Where sports and energy drinks are consumed, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, daily Internet usage, supermarket usage, mobile provider and TV reception, March 2007
- The consumer - Attitudes and motivations
- Figure 46: Attitudes towards sports and energy drinks, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, daily Internet usage, supermarket usage, mobile provider and TV reception, March 2007
- Figure 47: Attitudes towards sports and energy drinks, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, daily Internet usage, supermarket usage, mobile provider and TV reception, March 2007
- Figure 48: Attitudes towards sports and energy drinks, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, daily Internet usage, supermarket usage, mobile provider and TV reception, March 2007
- Figure 49: Attitudes towards health and fitness, by attitudes towards sports and energy drinks, March 2007
- Consumer - Further Analysis
- Figure 50: Typologies of attitudes towards sports and energy drinks, by gender, age, region, socioeconomic group, daily newspaper readership, household income, presence of children, daily Internet usage, supermarket usage, mobile provider and TV reception, March 2007
- Figure 51: Typologies of attitudes towards sports and energy drinks, by attitudes towards health, march 2007 (col %)
- Figure 52: Typologies of attitudes towards sports and energy drinks, by types of sports and energy drinks consumed, March 2007 (col %)
- Figure 53: Typologies of attitudes towards sports and energy drinks, by occasions where sports and energy drinks are consumed and repertoire of occasions, March 2007 (col %)
- Figure 54: Typologies of attitudes towards sports and energy drinks, by attitudes towards sports and energy drinks, March 2007 (col %)
- Sports and energy grinks - Q16 repertoire of occasions consumed
- Figure 55: Repertoire of occasions where sports or energy drinks are consumed, by gender, age, region, socio-economic group, daily newspaper readership, houisehold income, presence of children, daily Internet usage, supermarket usage, mobile provider and TV reception, March 2007
- Figure 56: Repertoire of where sports or energy drinks are consumed, by attitudes towards health and
- fitness, March 2007 (col %)
- Figure 57: Repertoire of where sports or energy drinks are consumed, by types of sports and energy drinks consumed, March 2007 (col %)
- Figure 58: Where sports or energy drinks are consumed, by where sports or energy drinks are consumed,
- March 2007 (col %)
- Figure 59: Where sports or energy drinks are consumed, by attitudes towards sports and energy drinks,
- March 2007 (col %)
- APPENDIX: RESEARCH METHODOLOGY
AbstractThe market for sports and energy drinks is buoyant with overall sales growth exceeding that of soft drinks generally. Most of the growth to date has been achieved by increasing usage rates amongst core consumer groups. The future challenge for the industry is to move sports and energy drinks to sections of the population that have not traditionally been regular consumers of these drinks.
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