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Published by: Mintel International Group Ltd.
Published: Jul. 1, 2007 - 105 Pages
Table of Contents
- ISSUES IN THE MARKET
- Main report themes:
- Definition
- MARKET IN BRIEF
- Six billion occasions
- Regulation barriers
- It’s working with children
- The parent problem?
- Future
- INTERNAL MARKET ENVIRONMENT
- Key Points
- School occasions
- Parents take back control
- Media pressure
- Lobbying
- Balancing act
- BROADER MARKET ENVIRONMENT
- Key Points
- Fewer mouths, more grannies
- Self-sufficiency?
- Weighing up the problem
- Government’s health agenda
- COMPETITIVE CONTEXT
- Key Points
- Snacks grow quickest
- Figure 1: Market values of various food categories, UK
- Children divert funds away from snacks
- STRENGTHS AND WEAKNESSES IN THE MARKET
- Strengths
- Weaknesses
- THE VALUE OF SNACK FOODS
- Key Points
- Figure 2: Estimated market value of selected snack food markets, £ millions, UK, 2006
- Baked portion control
- Dairy strikes a balance
- Figure 3: Change in market values of selected snack food markets, UK, 2002-06
- Snacks need added value?
- Snack-drinks tick all boxes
- Health affects crisps and snacks
- THE FUTURE
- Get glugging
- Weekend weakness
- Ethics and function for teens
- COMPANIES AND PRODUCTS
- Key Points
- Figure 4: Leading manufacturers in the children’s snack market, by product sector
- Kelloggs
- Bel UK Ltd
- Cadbury Trebor Bassett
- Campina UK Limited
- Dairy Crest
- Haribo
- Innocent
- Inter Link Foods
- Kellogg
- Kerry Foods Ltd
- Kraft Foods UK Ltd
- Masterfoods Limited
- Müller Dairy (UK) Ltd
- Nestlé (UK) Limited
- Pepsico
- Premier Foods (RHM)
- Procter & Gamble
- Richmond Foods
- Unilever
- United Biscuits (UBUK)
- The Wrigley Company (UK) Ltd
- Yoplait
- Own-label ranges
- Figure 5: Children’s ranges by leading multiple grocer, June 2007
- Examples of retailer new product activity
- BRAND COMMUNICATION AND PROMOTION
- Key Points
- What future for licences and promotions?
- Shifting priorities
- Figure 6: Main monitored media advertising spend across a selection of food companies by brands associated with children’s snacking, 2002-06
- Shock tactics continue
- CHANNELS TO MARKET
- Key Points
- Supermarkets dominate
- Sweets in impulse
- School barriers
- Industry-wide action on supply
- THE CONSUMER - WHAT CHILDREN WANT
- Key Points
- Little change overall
- Figure 7: Consumption of various foods/snacks, 7-16-year-olds, 2002-06
- Younger have a better diet?
- Figure 8: Consumption of various foods/snacks, percentage point change from 2002, 7-16-year-olds, 2002-
06
- 7-10-year-olds
- Treat time
- Driving health
- Healthy teens
- Variety is the key health message
- Figure 9: Difference in penetration of various foods/snacks, girls perentage difference to boys, by age, 2006 47
- Evidence of ‘tween’ girls
- Sweet sick-teen?
- Boys are less extreme
- Getting parents involved
- Figure 10: Agreement with attitude statements on food, 7-10-year-olds, 2002-06
- Teens rebel?
- The future looks promising
- THE CONSUMER - WHAT PARENTS ARE PROVIDING
- Key Points
- Health awareness hits home
- Figure 11: Snacks children are allowed to eat between meals, March 2007
- Kitchen cupboard standby’s
- Figure 12: Snacks children are allowed to eat between meals, by parent gender, March 2007
- Dad’s are the soft touch
- Older children get their way
- In denial?
- Figure 13: Number of snacks consumed by children on an average day, March 2007
- Six billion snacks a year
- Figure 14: Number of snacks consumed by children on an averge day, by ACORN classification, according to % point +/- average, 2007
- Disposable income effect
- Changing frequency
- Figure 15: Increased snack behaviour versus one year prior to survey, by socio-economic group, March 2007
- Promotional overeating?
- Winners and losers
- APPENDIX
- ACORN
- Advertising data
- ABBREVIATIONS
- Internal Market Environment
- Figure 16: Trips to and from school per child per year: by main mode in Great Britain
- Broader Market Environment
- Figure 17: Trends in UK population by age and gender, 2002-12
- Figure 18: Percentage of UK children overweight or obese, by gender, 2003 and 2010
- Figure 19: Prevalence of obesity in children aged 2-15 years, by gender, 2003 and 2010
- Figure 20: Working status, women by socio-economic group, 2006
- Figure 21: Total amount of money received in a week, 7-14-year-olds, 2002-06
- Figure 22: Total amount of money received in a month, 15-16-year-olds, 2002-06
- National Curriculum
- Competitive Context
- Figure 23: How money is spent, 7-10-year-olds, 2002-06
- Figure 24: How money is spent, 11-16-year-olds, 2002-06
- Figure 25: Average weekly spend per category, 11-14-year-olds, 2002-06
- Who’s Innovating
- Figure 26: Percentage of new products launched by claim and geographical region, 12 months to June 2007
- Figure 27: Percentage of new products launched by leading sector and geographical region, 12 months to June 2007
- The Value of Snack Foods
- Figure 28: Estimated total market values of product areas associated with children’s snack foods, 2002-06
- Brand Communication and Promotion
- Figure 29: Main monitored advertising spend across a selection of food companies by brands associated with children’s snacking, 2002-06
- Channels to Market
- Figure 30: How often 7-10-year-olds go food shopping with their parents, 2002-06
- Figure 31: Who buys most, 7-10-year-olds, 2002-06
- Figure 32: Who buys most, 11-16-year-olds, 2002-06
- The Consumer - What Children Want - Detailed Consumer Demographics
- Figure 33: Consumption of various foods/snacks, 7-10-year-olds, 2002-06
- Weekly consumption
- Figure 34: Foods/snacks eaten in the last week, 7-10-year-olds, 2002-06
- Figure 35: Foods/snacks eaten in the last week/eaten once a week or more, 11-16-year-olds, 2002-06
- Figure 36: Frequency of consumption, in the last week, 7-10-year-olds, 2002-06
- Figure 37: Frequency of consumption and who buys most, chewing gum, 7-10-year-olds, 2002-06
- Figure 38: Frequency of consumption and who buys most, 7-10-year-olds, 2002-06
- Figure 39: Frequency of consumption and who buys most, 7-10-year-olds, 2002-06
- Figure 40: Consumption of various foods/snacks, 11-16-year-olds, 2002-06
- Figure 41: Frequency of consumption and who buys most, 11-16-year-olds, 2002-06
- Figure 42: Frequency of consumption and who buys most, 11-16-year-olds, 2002-06
- Figure 43: Frequency of consumption, 11-16-year-olds, 2002-06
- Figure 44: Frequency of consumption and who buys most, 11-16-year-olds, 2002-06
- Figure 45: Frequency of consumption of yogurt, 11-16-year-olds, 2002-06
- Figure 46: Frequency of consumption, 11-16-year-olds, 2002-06
- Figure 47: Consumption of various foods/snacks, 11-16-year-olds, by gender, 2006
- Figure 48: Agreement with attitude statements on food, 11-16-year-olds, 2002-06
- What prents are poviding - Detailed Consumer Demographics
- Figure 49: Snacks permitted between meals, by gender, age, socio-economic groups, marital status, lifestage, age of children. Mintel’s Special Groups, working status, region, media usage, internet usage, commercial TV viewing, supermarket used, household size and car ownership, March 2007
- Figure 50: Children’s snacks permitted between meals, by gender, age, socio-economic groups, marital status, lifestage, age of children. Mintel’s Special Groups, working status, region, media usage, internet usage, commercial TV viewing, supermarket used, household size and car ownership, March 2007
- How many - Detailed Consumer Demographics
- Figure 51: Average daily number of snacks consumed by children, by gender, age, socio-economic groups, marital status, lifestage, age of children. Mintel’s Special Groups, working status, region, media usage, internet usage, commercial TV viewing, supermarket used, household size and car ownership, March 2007
- Changing snacking patterns - Detailed Consumer Demographics
- Figure 52: Changes in snack consumption over 12 months, by gender, age, socio-economic groups, maritalstatus, lifestage, age of children. Mintel’s Special Groups, working status, region, media usage, internet usage, commercial TV viewing, supermarket used, household size and car ownership, March 2007
- Figure 53: Changes in snack consumption over 12 months, by snacks provided by parents, March 2007
- Parental attitudes - Detailed Consumer Demographics
- Figure 54: Parents attitudes towards children snacking, by gender, age, socio-economic groups, maritalstatus, lifestage, age of children. Mintel’s Special Groups, working status, region, media usage, internet usage, commercial TV viewing, supermarket used, household size and car ownership, March 2007
- Figure 55: Parents’ attitudes towards children snacking, by type of snack March 2007
- Further analysis and cross-tabulations
- Figure 56: Daily number of children’s snacks provided by parents, by type of snacks, March 2007
- Children’s snacking market - Q2 repertoire of types of snacks allowed
- Figure 57: Number and types of snacks permitted between meals by parents, March 2007
- Figure 58: Repertoire of type of snacks allowed, by types of snacks, March 2007
- Figure 59: Repertoire of snacks allowed, by attitudes towards children’s snacks, March 2007 (col %)
- Figure 60: Repertoire of type of snacks allowed, by number of daily snacks allowed, March 2007
- Figure 61: Repertoire of type of snacks allowed, by gender, age, social grade, marital status, age of children in the household, working status, household income, region, media usage, commercial TV viewing, supermarket used and ACORN category, March 2007
- APPENDIX: RESEARCH METHODOLOGY
AbstractMintel estimates that there are 6 billion child-related snack occasions a year, 71 million of which are associated with travel to and from school. One third of calories are eaten without parent’s knowledge and obesity rates continue to increase.
Manufacturers looking to compete in the children’s food sector must run a gauntlet through a host of Government regulation and the needs of both parents and children. In 2007 all forms of marketing activity and advertising to children are now controlled, distribution in schools is also restricted unless foods comply with nutrient standards, and certain foods are expected to carry ‘traffic lights’ or guidelines daily amount information. Media pressure on parents has raised health awareness to the point where attitudes are changing. Amongst all of this it is easy to forget the needs of children, the power they exert on purchase decisions and their potential to rebel.
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