High-Definition Television in the United States: 2006 Consumer Survey Results

Published by: IDC

Published: Jun. 27, 2007 - 20 Pages

Table of Contents

1. IDC Opinion

2. In This Study

Methodology

3. Situation Overview

TV Penetration

Table: Number of TVs in Regular Use per Household by Gender and Age (% of Respondents)

Table: Number of TVs in Regular Use per Household by Income and Technology Ownership (% of Respondents)

Table: Number of High-Definition TVs in Household by Gender and Age (% of Respondents)

Table: Number of High-Definition TVs in Household by Income and Technology Ownership (% of Respondents)

High-Definition Television Preferences

Table: Importance of HDTV Being Digital Cable Ready by Gender and Age (% of Respondents)

Table: Importance of HDTV Being Digital Cable Ready by Income and Technology Ownership (% of Respondents)

Table: HDTV Display Technology Used by Gender and Age (% of Respondents)

Table: HDTV Display Technology Used by Income and Technology Ownership (% of Respondents)

Programming for High-Definition TVs

Table: Number of HDTVs in Household That Receive HD Programming by Gender and Age (% of Respondents)

Table: Number of HDTVs in Household That Receive HD Programming by Income and Technology Ownership (% of Respondents)

Table: Satisfaction with Selection of HD Programming by Gender and Age (% of Respondents)

Table: Satisfaction with Selection of HD Programming by Income and Technology Ownership (% of Respondents)

Table: Interest in Types of HD Programming by Gender and Age (% of Respondents)

Table: Interest in Types of HD Programming by Income and Technology Ownership (% of Respondents)

Content Providers

Table: How Respondents Receive HD Programming by Gender and Age (% of Respondents)

Table: How Respondents Receive HD Programming by Income and Technology Ownership (% of Respondents)

Intent to Purchase an HDTV

Table: Likelihood to Purchase an HDTV in the Next 12 Months by Gender and Age (% of Respondents)

Table: Likelihood to Purchase an HDTV in the Next 12 Months by Income and Technology Ownership (% of Respondents)

Table: Likelihood to Purchase Another HDTV in the Next 12 Months by Gender and Age (% of Respondents)

Table: Likelihood to Purchase Another HDTV in the Next 12 Months by Income and Technology Ownership (% of Respondents)

4. Future Outlook

5. Essential Guidance

6. Learn More

Related Research

Synopsis

Abstract

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