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Orthopedic Surgery - Identifying the Characteristics of Top Performing Orthopedic Surgeons

Published by: Valid Results Incorporated

Published: Aug. 1, 2007 - 26 Pages


Table of Contents


Introduction & Report Overview

Abstract

Measurement Objectives

Sample Design & Distribution

Measurement & Data Collection Design

How to read this report

Executive Summary

Detailed Findings

I. Surgeon Demographics

a. Years in practice

b. Sites of care

i. Operating suites primary hospital / clinic

ii. Orthopedic surgeons in primary hospital

II. Procedures

a. Average total performed per month

i. % Increase

ii. % Decrease

iii. % Remain the same

iv. % Net increase

III. Preferences for learning about new products

IV. Preferences for learning about new treatments

V. Product / treatment selection statements

VI. Recommendations

About the Author / Valid Results

Abstract

This study measures the differences in surgeon's characteristics. The data shows that surgeons can be segmented into two categories, a group that specializes in total joint replacement surgery and those who are not joint specialists. The total joint category consists of total hip, hip revision, total knee, knee revision and partial knee procedures. Companies will be interested in reaching these top performing surgeons and marketing directly to them. This segmentation essentially captures the top surgeons for the total joint procedures and explores the characteristics of these two segments. The information has applicability to marketing, sales, advertising, training, professional education, forecasting, and other business functions.

The two groups derived from the data are:

- "Average/Low" performing joint replacement surgeons (70% N=71)
- "High" performing joint replacement surgeons (30% N=31)


Methodology and Purpose of the Research

100 American Medical Association (AMA) board-certified orthopedic surgeons were randomly selected from a list of 16,000 orthopedic surgeons to participate in a self-administered questionnaire (SAQ) featured on the internet.

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