Wear White Headphones After Labor Day: Worldwide Digital Audio Player Forecast 2006 to 2011

Published by: Yankee Group

Published: Jul. 5, 2007 - 12 Pages

Table of Contents

I. Introduction

II. Future DAP Technologies

III. The Current Device Strategy

IV. Forecast

V. Conclusions and Recommendations

Recommendations for Apple

Recommendations for Microsoft

Recommendation for Others

VI. Further Reading

Abstract

Apple’s market dominance has done little to stifle innovation within the iPod product line. Despite this, within the next year the iPod will undergo its biggest changes since it launched.

Apple has not shied away from bold moves: It killed off the iPod mini at the peak of its popularity and blazed the trail into the low-end market making a negative product attribute (no screen) a positive quality on the iPod shuffle. Apple provided readily available video content for its high-end iPod. These alterations have been important to bring DAPs mainstream, promoting adoption and creating nearly impossible to overcome satisfaction numbers. However, as consumers become exposed to more connected experiences, Apple will be pressured to match its competition’s innovations.

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