Advertising and Games: 2007 In-Game Advertising Forecast

Published by: Yankee Group

Published: Jul. 6, 2007 - 12 Pages

Table of Contents

I. Introduction

II. In-Game Advertising Forecast

Methodology

Forecast

III. Market Leaders

IV. Forecast Results and Conclusions

Recommendations for Advertising Agencies and Advertisers

Recommendations for Video Game Publishers and Developers

V. Further Reading

Abstract

As consumers increasingly turn toward alternative channels for news, information and entertainment, brands are questioning the value of large expenditures on traditional advertising mediums (e.g., television, magazines, newspapers, radio). As a result, they are starting to shift more of their advertising and marketing spending to emerging mediums such as the internet, blogs, internet video, mobile advertising and video games.

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