Papa's Got a Brand New Ad: Emerging Advertising Models for Internet Video

Published by: Yankee Group

Published: May. 31, 2007 - 13 Pages

Table of Contents

I.Are We Seeing the Future of Broadband Video Advertising?

II.Beyond the Interstitial

5-Second Interstitials

Long-Form Telescoping Ads

In-Show Product Toolbar

Social Brand-Building Groups

In-Stream Opt-In

Out-of-Stream Opt-In

Overlays

III.Conclusions and Recommendations

Recommendations

IV.Further Reading

Abstract

Broadband video offers advertisers technological capabilities to redefine the way they interact with their customers. With creative opportunities available online, broadband video has the opportunity to reinvent advertising, making it more relevant and less disruptive.

A multitude of vendors are preparing to roll out innovative ad formats in the next 12 to 24 months. These formats address critical flaws in pre- and post-roll interstitials, integrating advertising products inside content or separating content from ads to make advertising less intrusive. The formats also attempt to engage consumers.

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