Ice Creams & Frozen Desserts Market Report Plus 2007

Published by: Key Note Publications Ltd

Published: Jun. 1, 2007 - 99 Pages

Table of Contents

1. Market Definition

REPORT COVERAGE

MARKET SECTORS

Ice Cream

Frozen Desserts

MARKET TRENDS

A Portfolio of Products

Innovation Drives Sales

Confectionery Brands

Reducing Fat

Fruit Themes

Simple Pleasures

Ethical Ice Cream

Upwards Promotion

ECONOMIC TRENDS

Gross Domestic Product

Table 1: UK Gross Domestic Product at Current and Annual Prices (£m), 2002-2006

Household Disposable Income

Table 2: Household Disposable Income per Capita (£), 2002-2006

Inflation

Table 3: UK Rate of Inflation (%), 2002-2006

MARKET POSITION

The UK

Table 4: Indices of Consumer Expenditure on All Food, on Sugar and Sweet Products, and on Ice Cream and Frozen Desserts at Current Prices (2002=100), 2002-2006

Figure 1: Indices of Consumer Expenditure on All Food, on Sugar and Sweet Products, and on Ice Cream and Frozen Desserts at Current Prices (2002=100), 2002-2006

Overseas

2. Market Size

THE TOTAL MARKET

Table 5: The UK Market for Ice Cream and Frozen Desserts by Sector by Value (£m at rsp), 2002-2006

Figure 2: The UK Market for Ice Cream and Frozen Desserts by Sector by Value (%), 2006

BY MARKET SECTOR

Ice Cream

Table 6: The UK Market for Ice Cream by Sector by Value (£m at rsp), 2002-2006

Take-Home Ice Cream

Table 7: The UK Market for Take-Home Ice Cream by Value (£m at rsp and %), 2002-2006

Table 8: The UK Market for Take-Home Ice Cream by Sector by Value (£m at rsp and %), 2006

Multipacks

Premium/Luxury Ice Cream

Standard Ice Cream

Wrapped Impulse Ice Cream

Table 9: The UK Market for Wrapped Impulse Ice Cream by Value (£m at rsp and %), 2002-2006

Table 10: The UK Market for Wrapped Impulse Ice Cream by Sector by Value (£m at rsp and %), 2006

Frozen Desserts

Table 11: The UK Market for Frozen Desserts by Value (£m at rsp and %), 2002-2006

OVERSEAS TRADE

Table 12: UK Imports and Exports of Ice Cream and Other Edible Ices by Value (£000), 2004 and 2005

3. Industry Background

RECENT HISTORY

NUMBER OF COMPANIES

Table 13: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Ice Cream by Turnover Sizeband (£000, number and %), 2006

EMPLOYMENT

Table 14: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Ice Cream by Employment Sizeband (number and %), 2006

REGIONAL VARIATIONS IN THE MARKETPLACE

DISTRIBUTION

Table 15: The UK Market for Ice Cream and Frozen Desserts by Distribution Channel by Value (%), 2006

HOW ROBUST IS THE MARKET?

LEGISLATION

Compositional Requirements

KEY TRADE ASSOCIATIONS

British Frozen Food Federation

Ice Cream Alliance

4. Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

Fredericks Dairies Ltd

Company Structure

Current and Future Developments

Financial Results

General Mills UK Ltd

Company Structure

Current and Future Developments

Financial Results

Greencore Group PLC

Company Structure

Current and Future Developments

Financial Results

HJ Heinz Frozen & Chilled Foods Ltd

Company Structure

Current and Future Developments

Financial Results

Mars UK Ltd

Company Structure

Current and Future Developments

Financial Results

Richmond Foods Ltd

Company Structure

Current and Future Developments

Financial Results

Unilever UK Ltd

Company Structure

Current and Future Developments

Financial Results

Other Companies

Doddington Dairy Ltd

Hill Station PLC

Mackies Ltd

Pioneering Foods

RHM Frozen Foods

Tryton Foods Ltd

Yeo Valley Group Ltd

OUTSIDE SUPPLIERS

MARKETING ACTIVITY

Main Media Advertising

Table 16: Main Media Advertising Expenditure on Ice Cream and Lollies (£000), Years Ending December 2005 and 2006

Exhibitions

5. Brand Strategy

INTRODUCTION

COMPANIES' BRANDS

Almondy

Fredericks Dairies Ltd

Cadbury

Del Monte

Green & Black's

Greencore Group PLC

General Mills UK Ltd

HJ Heinz Frozen & Chilled Foods Ltd

Hill Station PLC

Mars UK Ltd

Mars

Maltesers

Milky Way

Twix

Richmond Foods Ltd

Nestlé

Skinny Cow

Tryton Foods Ltd

Unilever UK Ltd

Ben & Jerry's

Calippo

Carte D'Or

Frusi

Magnum

Mini Milk

Solero

Viennetta

Wall's Ice Cream

MARKETING ACTIVITY

Table 17: Main Media Advertising Expenditure on Selected Ice-Cream Brands (£000), Year Ending December 2006

Green & Black's

HJ Heinz Frozen & Chilled Foods Ltd

Mars UK Ltd

Richmond Foods Ltd

Nestlé

Skinny Cow

Tryton Foods Ltd

Unilever UK Ltd

Carte D'Or

Milk Time

Viennetta

Wall's

6. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

7. Buying Behaviour

CONSUMER PENETRATION

Table 18: Penetration of Ice Cream and Frozen Cakes in Great Britain (% of adults), 2001, 2004 and 2006

By Sex

Table 19: Penetration of Ice Cream and Frozen Cakes in Great Britain by Sex (% of adults), 2006

By Age

Table 20: Penetration of Ice Cream and Frozen Cakes in Great Britain by Age (% of adults), 2006

By Social Grade

Table 21: Penetration of Ice Cream and Frozen Cakes in Great Britain by Social Grade (% of adults), 2006

By Household Size

Table 22: Penetration of Ice Cream and Frozen Cakes in Great Britain by Household Size (% of adults), 2006

8. Current Issues

BRAND ACTIVITY

Chilly Billy

Gü

GM ICE CREAM?

9. The Global Market

THE US MARKET

PRODUCT INNOVATION

More Ethical Ice Cream (US)

Healthier Ice-Cream Snacks (US)

Probiotic Ice Cream (India)

Low-Fat Ice-Cream Stabilizer (US)

Super Super Premium from Häagen-Dazs (US)

INDUSTRY DEVELOPMENTS

Ruling Against Unilever (Ireland)

Andros and Prolainat (France)

Delta Ice Cream and Nestlé Hellas (Greece)

Baskin Robbins and Hershey (US)

J&J and CoolBrands (US)

10. Forecasts

INTRODUCTION

Gross Domestic Product

Table 23: Forecast Growth in UK Gross Domestic Product in Real Terms (%), 2007-2011

Inflation

Table 24: Forecast UK Rate of Inflation (%), 2007-2011

FORECASTS 2007 TO 2011

Table 25: The Forecast UK Market for Ice Cream and Frozen Desserts by Value (£m at rsp), 2007-2011

MARKET GROWTH

Figure 3: The UK Market for Ice Cream and Frozen Desserts by Value (£m at rsp), 2002-2011

FUTURE TRENDS

Demographics

Table 26: The Projected UK Population by Age Group (000), 2004, 2006, 2008 and 2010

Product Development

Healthy Eating

Indulgence

Ethical Issues

11. Company Profiles

Fredericks Dairies Ltd

GENERAL MILLS UK LTD

Greencore Group PLC

Mars Uk Ltd

Richmond Foods Ltd

12. Company Financials

13. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

Confidence Improves

Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007

Willingness to Borrow Slips Slightly

Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2006-2007

SPENDING FROM SAVINGS

Slight Increase in Spending from Savings

Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007

Saving Grows in Relative Importance

Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007

14. Further Sources

Associations

Publications

General Sources

Government Sources

Bisnode Sources

Abstract

In 2006, the UK retail market for ice cream and frozen desserts was worth an estimated £1.1bn. This represented an increase of 8.2% since 2002. The market for ice cream, as defined in this report, includes take-home and wrapped impulse products, while the market for frozen desserts includes products such as cakes, cheesecakes and puddings.

Sales of ice cream were boosted by a particularly successful summer in 2003. This provided the basis for a raft of product development as buying ice cream became a more entrenched habit among consumers, particularly in the take-home market. In 2005/2006, the luxury or super-premium sector saw growth in sales as consumers traded up to more indulgent options, choosing quality over quantity. This trend was targeted by brands such as Green & Black's and Häagen-Dazs as well as by premium retailer own labels.

The market for wrapped impulse ice cream remains more seasonal, being directly affected by the weather. However, improved distribution, aided by the introduction of smaller, more easily sited freezers and vending machines, has helped to improve sales, even outside the peak season.

Sales of frozen desserts were in the doldrums for a number of years, but they staged a revival in 2006, owing to the successful introduction of products focusing on the premium end of the market. Manufacturers' brands were led by Gü and Pudz, and retailer own labels also saw some development.

The UK ice cream and frozen desserts industry features a handful of large companies operating on a national scale, such as Unilever, Richmond Foods and Mars. A portfolio of strong brands has emerged, including those in the Wall's stable and a range of cross-over brands from the three leading confectionery manufacturers: Nestlé, Cadbury and Mars.

Although indulgence has been driving developments at one end of the market, there has also been a focus on healthy eating. The success of Richmond's Skinny Cow brand has shown that there is a market for `better for you' products. Developments in 2006/2007 have included more fruit-based products and frozen smoothies, as well as sorbets and ices.

Ice cream and frozen desserts both enjoy high levels of market penetration. However, there remains scope for further market growth, particularly through added-value activity, and Key Note anticipates that the value of sales will continue to increase between 2007 and 2011.

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