Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

OCAP iTV: Issues, Opportunities, Threats

Published by: DIGDIA

Published: Jul. 24, 2007 - 88 Pages


Table of Contents


1 Introduction

1.1 Why Now?

1.2 This Report

2 OCAP Overview and Issues

2.1 Top Level Background

2.2 OCAP Host Technology and Implications

2.2.1 Block Diagram

2.2.2 OpenCable Host

2.2.3 OCAP Applications

2.2.3.1 Java vs. HTML

2.2.3.2 Bounded and Unbounded Applications

2.2.3.3 Monitor Application

2.2.3.4 Native Applications

2.2.4 Application Lifecycle

2.2.4.1 Loading

2.2.4.2 Signaling

2.2.4.3 Bounded Scenarios

2.2.4.4 Resources, Storage

2.2.5 OCAP Engine

2.2.6 Hardware Elements

2.2.6.1 Tuners

2.2.6.2 Processor

2.2.6.3 Input User Interface

2.2.7 Conditional Access Security Elements

2.2.7.1 CableCARD

2.2.7.2 DCAS

2.2.8 Display

2.3 CE Manufacturer Conflicts

2.4 Infrastructure and Headend

2.4.1 The Networks

2.4.2 Object Carousel

2.4.3 Download Times and Bandwidth

2.4.4 Scalability and Responsiveness

2.4.5 Performance

2.4.6 Authentication Security

2.4.7 Back Office

2.4.8 Deployment Checklist

2.5 OCAP DVR

2.5.1 Why did it not record?

2.5.2 Dynamic Ads

2.6 OCAP Home Networking

2.7 Application Development

3 Interim Platforms

3.1 EBIF

3.2 OnRamp

3.3 EBIF, OnRamp and OCAP Comparison

4 OCAP Deployment Timing

4.1 U.S.

4.1.1 Bounded Applications

4.1.2 Unbounded Applications

4.2 Korea

5 Other Standards and Approaches

5.1 MHP

5.1.1 MHP comparison with OCAP

5.1.2 MHP Deployments

5.1.3 Patent Pool Controversy

5.2 ACAP

5.3 ARIB

5.4 Blu-ray BD-J

5.5 MHEG-5

5.6 IPTV

5.7 iTV Family Tree

6 Comments on Selected Companies and Products

6.1 ADB Holdings

6.1.1 Vidiom

6.1.2 Osmosys

6.2 Alticast

6.3 Cisco

6.3.1 Scientific Atlanta

6.4 Intel

6.5 Itaas

6.6 Kudulski

6.6.1 OpenTV

6.6.2 NagraVision

6.7 Microsoft

6.8 Motorola

6.9 News Corp

6.9.1 NDS

6.9.2 Sky Interactive, BSkyB, DirecTV & FoxTel

6.9.3 Fox Interactive Media

6.10 Pace

6.11 Sofia Digital

6.12 The Softel Group

6.13 Sun Microsystems

6.14 TiVo

6.15 Unisoft / Strategy & Technology Ltd.

6.16 Company and Product/Service Matrix (49 Companies)

7 Twenty Two Issues, Opportunities & Threats

8 Appendix

8.1 Glossary

8.2 Industry Organizations

8.3 Standards and Other Resources

8.4 Cable Conferences




Figures




Figure 1 - OCAP sits between application software and device hardware

Figure 2 - Fertile Ecosystem Enables New Concept

Figure 3 - Interactive Television Scenario

Figure 4 - OCAP Block Diagram

Figure 5 - The Remote Function scramble

Figure 6 - CableCARDs

Figure 7 - MHP & OCAP Graphics layers

Figure 8 - Object Carousel simplified conceptual diagram

Figure 9 - Comparison of three STB platforms

Figure 10 - Estimated Digital Cable, OCAP, EBIF subscribers (2007-2012)

Figure 11 - iTV Family Tree




Tables




Table 1 - OCAP and Selected STBs: MIPS, RAM, Flash and Storage

Table 2 - National topologies for sending OCAP data to headends

Table 3 - 2006 non-OCAP MHP Deployments

Table 4 - Companies and Product/Service areas - part 1

Table 5 - Companies and Product/Service areas - part 2

Table 6 - Companies and Product/Service areas - part 3

Abstract

Interactive TV has been derided for many years, but things are about to change. It is still a bit early, but the market for iTV will soon be fertile. iTV is already taking off in parts of Europe and Korea. Many U.S. satellite TV and IPTV viewers already get a limited form of iTV. Soon, many of the 65 million cable subscribers will get iTV, too. But, consumers won't call it iTV. They will call it voting for their favorite American Idol, checking for tornado alerts, caller ID, getting free samples, ordering a necklace, playing a popular cartoon game, getting team statistics, or messaging friends about the season finally.

One of the keys to enable this market is the OpenCableTM Application Platform, also known as OCAP or OpenCable Platform. In theory, application developers now have a "write once, run anywhere" target. OCAP shares a worldwide linage and is based on a set of standards that came from the Internet world. OCAP is already in trials today, and major cable companies are starting full deployment. They are incented by recent FCC rulings and a desire to increase their competitiveness against satellite and IPTV. OCAP is creating new business models, cable system elements, consumer electronics, application development, advertising, services, tools and testing methods. But, there are a few clouds in the picture, too.

This report, OCAP iTV - Issues, Opportunities, Threats, explains what OCAP is and how it works at a level aimed at marketing and technology managers. It identifies 22 issues that should be considered if one is looking to enter this market. It gives a sense for the market's timing by forecasting OCAPs rollout. It points to 49 companies that might represent your competitor or partner.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 300,000 market research reports, company profiles and country profiles from over 700 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2012
2/15/2012 - 30