State of the US Denim Jeans Market : Market Research Report

State of the US Denim Jeans Market

Published: Jul. 1, 2007 - 21 Pages

1. Denim Market Overview
2. Market Size: 2.1 Men’s Segment; 2.2 Women’s Segment
3. Market Trends: 3.1 Denim Jeans - High Brand Loyalty; 3.2 China Benefits from Strong US Imports; 3.3 Hispanic Consumers’ Preference for Denim; 3.4 Premium Power: Lost In Transformation; 3.5 Gen Y’s High Expenditure on Denim; 3.6 Rising Popularity of Denim in Children; 3.7 Denim - A Key Component of Women’s Fashion Portfolio
4. Top Brands: 4.1 Levi’s; 4.2 Wrangler; 4.3 Lee; 4.4 Gap; 4.5 Old Navy; 4.6 American Eagle Outfitters; 4.7 Polo Ralph Lauren
List of Tables: Top Denim Jeans Regional Suppliers; Denim Jeans Demographics by Ethnicity; Top Brands in 17-26 Age Group (2006); Females with/without Children Buying Denim Jeans (2006); Top 10 Brands by Sales (March 2007)
List of Charts: US Men's Jeans Sales by Value (2005-07); US Men's Jeans Sales by Volume (2005-07); US Men's Jeans Sales by Distribution Channel (2006-07); US Men's Jeans Sales by Age Group (2006-07); US Women's Jeans Sales by Value (2006-07); US Women's Jeans Sales by Volume (2006-07); US Women's Jeans - Average Price (2006-07); US Women's Jeans Sales by Distribution Channel (2006-07); US Women's Jeans Sales by Age (2006-07); Consumers Loyalty between Brand Types

Abstract

The denim market’s double-digit growth is gradually declining, largely due to saturation of sales channels, lack of innovation and a decline in the women’s segment. Retailers are also concerned about their inventory levels but confidence amongst manufacturers has yet not diminished.

The report focuses on the US denim jeans market - value, growth rate, and segments. It discusses the key trends prevalent in the market like brand loyalty, rising imports from China, demographic behavior and the state of premium brands.

The report provides comprehensive analysis of the men’s and women’s segment of the market. It also profiles the major brands, including their recent significant developments.

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State of the US Denim Jeans Market

Table of Contents

Abstract