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HDTV: You Have the Set, But Do You Have the Content?

Published by: Consumer Electronics Association

Published: Jun. 1, 2007 - 606 Pages


Table of Contents


Methodology

Research Objectives

Key Findings

Market Background

Detailed Findings

I. HD Programming: Who is Getting It?

II. Profile of HDTV Owners by HD Programming Status

III. Reasons for Not Receiving HD Programming

IV. Watching HD

V. The HD Programming 12 Month Outlook

Conclusions

Abstract

Although past CEA market research and MARA data has shown that consumers are enthusiastically adopting new HDTV sets, to date there has been little data on how consumers are using their HD sets, including what types of content they are receiving and viewing. This report—HDTV: You Have the Set, But Do You Have the Content?—explores the ways that HDTV owners get the content they view on their HD sets, and attempts to quantify the future market for HD content. The study also explores consumers understanding of whether they content they are viewing from their television provider or on DVD or gaming systems is truly in high definition.

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