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Computer-Sourced Audio Consumption in the Home

Published by: Consumer Electronics Association

Published: Jun. 1, 2007 - 688 Pages


Table of Contents


Methodology

Research Objectives

Key Findings

Market Background

Detailed Findings

I. Profiling the Home PC Audio User

II. Bridging the Gap: PC to Home Audio System Connectors

III. Assessing Demand for Better Sound Quality

IV. Measuring Future Purchase Intentions

Conclusions

Appendix

Abstract

Beginning in the late 90’s, music underwent a steady shift towards the PC with the advent of the MP3 codec. And now, consumers are storing vast collections of music on their home PC and are investing in liberating devices for on the go consumption. Many would argue the price of this exodus is audio fidelity, while still others wonder at the impact to the traditional home audio marketplace. Several questions exist. Just how many consumers actually use their PC as a primary source for audio equipment anyway? And how do these users define quality?

Is portability the most important factor or does quality still matter? If quality matters, will they seek out audio enhancements or a better experience as might be brought by listening to PC audio content over a component audio system? How will this play out in future purchases? Fortunately, CEA market research has answers. Don’t miss this unique report which explores the new opportunities emerging for your business as the PC shifts towards the center of home entertainment.

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