Payment Cards in New Zealand 2007

Published by: Datamonitor

Published: Jul. 6, 2007 - 57 Pages

Table of Contents

Overview

Catalyst

Summary

Executive Summary

Market context

Competitor and product overview

Forecasting the payment card market in New Zealand

Table of Contents

Table of figures

Table of tables

Introduction

What is this report about?

Scope of the report

Structure of the report

Market context

Introduction

Country overview

Demographics

Economy

GDP

Inflation

Distribution of income (Gini Co-efficient)

Market size

Cards in issue

Number of transactions

Frequency of use

Value of transactions

Average transaction values

Balances outstanding

Card acceptance

ATM statistics

POS statistics

Market structure

Banks

Building societies

Credit Unions and Friendly Societies

Regulatory environment

Industry regulators

Reserve Bank of New Zealand

Industry associations

New Zealand Bankers' Association (NZBA)

Financial Services Federation

New Zealand Association of Credit Unions (NZACU)

Credit bureaux

Key issues

Late payment fees

Foreign exchange fees

Interchange fees

Competitor and product overview

Introduction

Card scheme market shares

Debit cards

Charge cards

Cards in issue

Value of transactions

Credit cards

Cards in issue

Value of transactions

Card issuer market shares

Debit cards

Cards in issue

Credit cards

Cards in issue

Balances outstanding

Competitor developments

Foreign ownership

Consolidation and market exit

New entrants

Product analysis

Credit card design

Loyalty programs

Product innovation

Prepaid cards

NZ Post introduces prepaid card

forecasting the payment card market in New Zealand

Introduction

Forecasting the debit card market

Forecasting the credit card market

Forecasting the charge card market

SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

APPENDIX

Supplementary data

Market Context

Definitions

ATM-only card

Co-branded card

Credit card

Debit card

ePurse

EFTPOS

POS terminal

Prepaid card

A card that cardholders can load up and then only spend the amount that is loaded on the card. Some prepaid cards can be reloaded, while others can be used once only. There are different types of prepaid card, ranging from ePurses to gift cards to travel cards.

Methodology

Further reading

Ask the analyst

Datamonitor consulting

Disclaimer

List of Tables

Table 1: GDP per capita in selected Asia Pacific markets, 2005

Table 2: Inflation rates in selected Asian and Asia-Pacific markets, 2002-06

Table 3: GINI Co-efficient in selected countries, 2006

Table 4: Average balance per credit card by issuer, 2006

Table 5: Ownership of New Zealand's leading banks, 2006

Table 6: Selected credit cards from New Zealand issuers, 2007

Table 7: Selected credit cards with loyalty programmes from New Zealand issuers, 2007

Table 8: Forecasts for the debit card market, 2007f-2011f

Table 9: Forecasts for the credit card market, 2007f-2011f

Table 10: Forecasts for the charge card market, 2007f-2011f

Table 11: Population data for selected Asia Pacific countries, 2006

Table 12: Current GDP, 2005

Table 13: GDP growth rates in New Zealand. 2002-06

Table 14: The number of ATMs and population per ATM in New Zealand, 2002-06

Table 15: Number of EFTPOS terminals and population per EFTPOS terminal, 2002-06

Table 16: Current relevant Datamonitor publications, 2007

Table 17: Future relevant Datamonitor publications, 2007

List of Figures

Figure 1: Overview of New Zealand, 2005/6

Figure 2: Population size in selected Asia Pacific countries, 2006

Figure 3: GDP for selected countries across Asia Pacific, 2005

Figure 4: New Zealand's GDP is predominantly drawn from the services sector, 2006

Figure 5: The rate of New Zealand's GDP growth is slowing, 2002-06

Figure 6: Debit cards dominate the payment card market in terms of cards in issue, 2002-06

Figure 7: The majority of payment card transactions are made on debit cards, 2002-06

Figure 8: The frequency of use of debit cards is exceptionally high, 2002-06

Figure 9: The proportion of payment card spend on credit cards is growing, 2002-06

Figure 10: The highest average transaction values are recorded on charge cards, 2002-06

Figure 11: Balances on consumer credit cards are growing slowly, 2002-06

Figure 12: Balances on consumer credit cards are growing slowly, 2002-06

Figure 13: Growth of New Zealand's ATM network jumped between 2004 and 2005, but was slow in 2006, 2002-06

Figure 14: New Zealand has an excellent EFTPOS terminal network, 2002-06

Figure 15: Diners Club accounts for a shrinking proportion of the charge card market in terms of cards in issue, 2002-06

Figure 16: American Express dominates the consumer charge card market in terms of value of transactions, 2002-06

Figure 17: Visa is the leading scheme in the credit card market in terms of cards in issue, 2002-06

Figure 18: Visa is also the dominant scheme in terms of credit card spend, 2002-06

Figure 14: ANZ National dominates the debit card market, 2007

Figure 20: ANZ National occupies the number one spot in the credit card market in terms of cards in issue, 2006

Figure 21: ANZ National narrowly holds the top spot of the credit card market in terms of balances outstanding, 2006

Figure 15: Future debit card growth is forecast to be driven by the number of transactions, 2006-11f

Figure 23: The credit card market is set to grow strongly over the next five years, 2006-2011f

Figure 24: The charge card market is forecast to continue to struggle over the coming years, 2006-2011f

Figure 25: SWOT analysis of the New Zealand payment card market, 2007

Abstract

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