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Commercial Insight: Antidyslipidemics - The Competitive Cost-conscious Antidyslipidemics Market Presents Challenges

Published by: Datamonitor

Published: Jul. 11, 2007 - 188 Pages


Table of Contents



ABOUT DATAMONITOR HEALTHCARE

About the Cardiovascular pharmaceutical analysis team

CHAPTER 1 EXECUTIVE SUMMARY

Objective of the analysis

Datamonitor insight into the Antidyslipidemics market

Contributing experts

Experts interviewed for this report (interviewed in May 2007)

Experts interviewed for Pipeline Insight 2006: Dyslipidemia, DMHC2285 (interviewed in March 2007)

Related reports

CHAPTER 2 MARKET DEFINITION AND OVERVIEW

Market definition for this report

Current market situation

Overview of the market by drug classes and countries

Key drivers to market growth

Key resistors of market growth

Ten top selling brands

Gold-standard therapy

Strategic scoping and focus

CHAPTER 3 COUNTRY MARKET ASSESSMENTS

Seven major markets: opportunities and threats

Opportunities

Large patient population and low treatment goals

Development of novel compounds

Growing awareness of metabolic syndrome

Increasing co-operation between regulatory bodies

The emerging markets of India and China cannot be ignored

Threats

Restrictive pricing and reimbursement policies

Reduced periods of market exclusivity

Mandatory registration of all clinical trial results

Increasingly conservative regulatory environments

Ongoing cost-containment measures

New EU states may lead to a flood of cheap drug exports

Increasing generic competition

US: market level assessment, opportunities and threats

Market level assessment

Opportunities

Price of drugs

Leveraging the NCEP ATP III guidelines

Direct-to-consumer (DTC) advertising is legal in the US and has been shown to influence patient prescription choice and increase diagnosis rates

Threats

High profile generic entrants into the statin class could slow growth

Medicare and Medicaid

Drug importation

Pricing and reimbursement issues

Curbing of DTC advertising will lead to greater emphasis on risk of products

Wal-Mart $4 a day generic program introduces further cost competition

Japan: market level assessment, opportunities and threats

Market level assessment

Opportunities

Ageing population

An underdeveloped generics market slows brand erosion

Multiple Patent Extensions and Labeling Regulations

Harmonization of approval process and opening up the Japanese market

Drug approval lag-time being targeted by the Japanese Ministry of Health, Labor and Welfare

Reduced product approval time

The Internet is an effective means to reach out to patients

Threats

Despite being underdeveloped, generics are expected to evolve into a significant player in the Japanese healthcare market in the future

Biennial price cuts still threaten market growth

Complex regulatory process

New healthcare reforms under debate

Flat-sum reimbursement discourages physicians from prescribing highly priced medicines

France: market level assessment, opportunities and threats

Market level assessment

Opportunities

Innovation encouraged in the pharmaceutical industry

Consumers in France readily recognize the Internet as a source of high-quality medical information

Generic consumption in France is particularly low

Threats

Continuation of cost-control measures

Formulary access

Take- off of generic sector

Pharmacists are being mandated to drive generic dispensing

Germany: market level assessment, opportunities and threats

Market level assessment

Opportunities

Pricing freedom which supports innovation

ePharmacy and mail-order drugs legalized

Threats

Cost-containment measures in Germany have led to a healthy generics market

German doctors set to receive bonuses for prescribing generics

Italy: market level assessment, opportunities and threats

Market level assessment

Opportunities

Single agency holds regulatory authority

Negligible impact of generics is set to continue

Innovative drug development rewarded with premium price and 100% reimbursement

Threats

Ongoing cost-containment measures

Stringent reference pricing system

Restructured reimbursement categories

Intellectual property to conform with rest of EU

Spain: market level assessment, opportunities and threats

Market level assessment

Opportunities

Underdeveloped generics market

Threats

Complex pricing system

Increased scrutiny of new drugs

Compulsory patient co-payments

Government awareness campaign promotes generic use

UK: market level assessment, opportunities and threats

Market level assessment

Opportunities

Attractiveness of market

Supplementary and expanded prescribing powers

Taking the GMS contract to the next level

New fast track drug assessment process speeds up time between licensing and NICE recommendations

Threats

Falling foul of the ABPI, the UK's Pharma watchdog

The National Institute of Clinical Excellence (NICE)

PPRS implements periodic price cuts

Cost-containment measures encourage continued high use of generics

Summary of environmental issues affecting antidyslipidemics market size

CHAPTER 4 FORECAST ANALYSIS

Key events

Increased patient potential could increase market size

New product launches

Zetia (ezetimibe) in Japan

Simcor (KS-01-019)

Pitavastatin

Lapaquistat (TAK-475)

FM-VP4

Atorvastatin plus ezetimibe

Pravafen (pravastatin + fenofibrate)

JTT-705

Zolip (simvastatin + fenofibrate)

ISIS-301012

Major clinical trials

ENHANCE

CORONA

JUPITER

SEARCH

GISSI-HF

AURORA

SEAS

IMPROVE-IT

SHARP

Patent expiries

Pravachol

Lescol (fluvastatin)

Lipanthyl (micronized fenofibrate)

Lipitor (atorvastatin)

Crestor (rosuvastatin)

Livalo (pitavastatin)

Advicor (lovastatin + niacin, modified release)

Zetia (ezetimibe)

Data definitions, limitations and assumptions

Standard units

Japanese market data

Derivation of sales forecasts and pricing trends

Forecasts

Forecast methodology

CHAPTER 5 COMMERCIAL IMPACT AND LIFECYCLE MANAGEMENT: CASE STUDIES

Introduction

Case studies

Case study 1 - CETP inhibitors: the history and the future; what will be needed for successful launch?

Overview of the mechanism of action

HDL raising is one of the most important unmet needs

Torcetrapib - the most promising agent in development in 2006

CETP inhibition in general

Hypertension as side effect of torcetrapib

Failure of torcetrapib - potential reasons

JTT-705 -same mechanism of action, same outcome?

JTT-705 - what can be done in order to successfully launch the agent?

JTT-705 - worst and best case scenarios

Case study 2 - the second wave of patent expiries

Major statin patent expiries to come

Patent expiries - worst case scenario

Patent expiries - best case scenario

BIBLIOGRAPHY

Epidemiology sources

US

Japan

France

Germany

Italy

Spain

UK

Journal papers

Websites

Datamonitor reports

APPENDIX A - MARKET DATA AND MAJOR BRAND KEY FACTS

Summary of market data

Segmentation by country

Segmentation by drug class

Major brand facts

Statin market data

Lipitor

Zocor

Pravachol

Crestor

Vytorin

Fibrate market data

Tricor / Lipanthyl

Other antidyslipidemics market data

Zetia

APPENDIX B - MARKET FORECAST DATA

US

Japan

France

Germany

Italy

Spain

UK

APPENDIX C

Contributing experts

Experts interviewed for this report (interviewed in May 2007)

Experts interviewed for Pipeline Insight 2006: Dyslipidemia, DMHC2285 (interviewed in March 2007)

Report methodology

About Datamonitor

About Datamonitor Healthcare

About the Cardiovascular analysis team

Disclaimer

List of Tables

Table 1: Seven major market sales of the antidyslipidemic drug classes, 2006

Table 2: Seven major market sales and market share of the 10 top selling antidyslipidemics, 2006

Table 3: Prevalence estimates of dyslipidemia (000s), 2007-16

Table 4: US antidyslipidemic sales, 2006

Table 5: Japan antidyslipidemic sales, 2006

Table 6: An example of the savings to be realized by using generic drugs

Table 7: France antidyslipidemic sales, 2006

Table 8: Germany antidyslipidemic sales, 2006

Table 9: Italy antidyslipidemic sales, 2006

Table 10: Spain antidyslipidemic sales, 2006

Table 11: UK antidyslipidemic sales, 2006

Table 12: The 10 clinical areas of the Quality Outcome Framework, as outlined in the GMS contract, 2005

Table 13: Phase II trial results for the atorvastatin + torcetrapib

Abstract

Introduction

The restrictive, highly competitive antidyslipidemic market is going to become even further genericized, which will add to the challenges that drug makers are facing. Despite over 300m people being eligible for antidyslipidemic treatment, there is still a lot of under-diagnosis and under-treatment, but it will be a major issue capturing all the eligible population.

Scope

Assessment of each of the seven major markets, key drivers for growth and resistors to growth Overview of the main opportunities and threats in each of the seven major markets Forecast analysis including the key events, among them new product launches, major clinical trials and patent expiries. Overview of two case studies (on CETP inhibitors and on the second wave of patent expiries) including worst and best case scenarios.

Highlights

Despite over 300m people being eligible for treatment in seven major markets, as well as the recommended treatment goals capturing more patients and promoting more aggressive therapy, there is a lot of under-diagnosis and under-treatment. Cost-saving policies further limit the patient potential for branded agents. Lowering of LDL-C treatment goals cannot counteract the impact of cost-saving policies, and does not guarantee a revenue stream for branded agents. This is why there are currently several outcome trials that regard the potential of branded agents (Crestor, Vytorin) in new indications/patient groups, e.g. heart failure and renal disease. Branded statins' market share is diminishing. Due to the patent expiries of statins that have taken place in the past five years (especially that of Zocor) and those going to take place in the near future (especially that of Lipitor) the branded statins are losing their market share rapidly.

Reasons to Purchase

Understand key drivers and predict the future performance of key compounds Optimize sales and marketing strategy to counter market threats Develop commercial strategies across the seven major markets

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