European and US digital TV, 2006 - 2012 (Review Report) : Market Research Report

European and US digital TV, 2006 - 2012 (Review Report)

Published by: Datamonitor

Published: Jul. 9, 2007 - 96 Pages

Overview: Catalyst; Summary; Methodology; Executive Summary; Introduction; European and US digital TV markets, 2006 - 2012 (Market Focus); Driving the transition to digital television, 2006 - 2012 (Strategy Focus); Technologies transforming the digital TV sector, 2006 - 2012 (Technology Focus); European and US digital TV households, 2006 - 2012 (Databook); PVRs and HD in Europe and the US, 2006 - 2012 (Databook); Table of Contents; Table of figures; Table of tables; European and US digital TV markets, 2006 - 2012 (market focus); Summary; Consumer demand drives the adoption of digital television; Demand for quality content and interactive services grows; Consumers are faced with multiple methods to obtain digital broadcast content; Non traditional players boost competition in the video aggregation market; Regulatory challenges arise with the current entertainment environment; Strong growth set for digital television services across the globe; Cable and satellite players will continue to hold dominant positions; Western European cable services illustrate high growth with satellite remaining steady; Free satellite services expected to take-off in the UK; Digital cable and satellite in the US illustrates measured growth; Co-branding helps satellite operators offer additional services; Europe will have significantly higher IPTV subscriber base than the US; France expected to remain as IPTV market leader; IPTV set for strong growth in US despite a small subscriber base; DTT set for explosive growth in Europe and sluggish uptake in the US; DTT service deployed across Europe in time for analogue switch-off; Spain, Italy, the UK and Germany expected to have the largest DTT subscriber base; US DTT usage expected to remain relatively low; Broadcasting industry set for heavy consolidation to boost economies of scale; European cable sector involved in heavy consolidation, private investment and re-branding; NTL:Telewest re-brands as Virgin Media in the United Kingdom; Dutch cable market faces considerable M&A activity; Cable sector in Belgium moves from fragmentation to amalgamation; Acquisition activity continues in the US cable market; Private capital continues to flow into the US and European Cable Markets; Driving the transition to digital television, 2006 - 2012 (Strategy Focus); Summary; Consumers move away from traditional entertainment sources; Broadband penetration creates both opportunities and challenges for traditional video aggregators; Consumers are increasingly attracted to alternative online entertainment channels; True platform agnostic multi play services are expected on the horizon; Content producers exploit new channels for distribution to expand audience reach; Broadcasters and content producers give strong investment to new channels; Online aggregators put the pressure on cable and satellite operators; Joost announces strategic partnerships with content producers; Non-traditional competitors enter into the sector through whitelabel services; Apple makes a strong entrance into the video distribution sector through iTunes and Apple TV; New distribution channels transform traditional advertising models; Mobile TV services are expected to be a viable method to expand audience reach; Bundling, consumer intelligence and enhanced content to boost competitive advantage; Service bundling is essential for survival in an competitive market; BSkyB's triple play service appears to have paid-off; US cable companies continue to deploy VoIP services; Inuk Networks and Freewire is expected to make a strong entrance into the UK triple play market; Consumer intelligence across the entire product portfolio will prove a key differentiator; Enhanced content services remain critical to retain and attract customer bases; Video on demand systems gain considerable traction; High definition content will continue to be a key differentiator; Broadcasters boost operational efficiencies through infrastructure rationalization; Technologies transforming the digital TV sector, 2006 - 2012 (technology Focus); Summary; HD services on the rise in both Western Europe and the US; HD becomes an essential service for differentiation in a competitive market; Moving towards MPEG-4 advanced video compression for HD to boost efficiency; MPEG-4 to reduce barriers to entry into the IPTV and HD markets; HD in the US is set for significant growth; DirecTV begins to have strong push for HD content; HD begins to make notable traction in Western Europe; Free-to-air service provision of HD begins to illustrate potential in France; Difficulties remain for FTA HD services in the United Kingdom; PVRs continue its strong uptake across the US and Western Europe; Putting consumers in control through PVR; Lease versus purchase models for PVRs; PVR adoption in full swing in the US; TiVo announces Amazon and mobile partnerships to reduce churn; PVR's are set for steady growth in Western Europe; BSkyB set to continue to have largest PVR service footprint in Western Europe; User experience and personalization expected to prove as a key service differentiator; Unified brand experience through consistency in the user experience; Service personalization will prove particularly attractive to boost differentiation; Competitive advantage through efficient digital workflows and service orientation; Broadcasters digitize workflows to enhance content management efficiencies; Cable operators aim to generate system value through efficient OSS/BSS; Creating value through effective customer assurance systems; Service orientation to help reduce operational expenditure
EUROPEAN AND US DIGITAL TV HOUSEHOLDS, 2006 - 2012 (Databook): Introduction; Austria digital TV adoption, 2006 - 2012; Belgium digital TV adoption, 2006 - 2012; Denmark digital TV adoption, 2006 - 2012; Finland digital TV adoption, 2006 - 2012; France digital TV adoption, 2006 - 2012; Germany digital TV adoption, 2006 - 2012; Italy digital TV adoption, 2006 - 2012; Netherlands digital TV adoption, 2006 - 2012; Norway digital TV adoption, 2006 - 2012; Portugal digital TV adoption, 2006 - 2012; Spain digital TV adoption, 2006 - 2012; Sweden digital TV adoption, 2006 - 2012; Switzerland digital TV adoption, 2006 - 2012; United Kingdom digital TV adoption, 2006 - 2012; US digital TV adoption, 2006 - 2012; PVRs and HD in Europe and the US, 2006 - 2012 (Databook); Introduction; Austria HD and PVR adoption, 2006 - 2012; Belgium HD and PVR adoption, 2006 - 2012; Denmark HD and PVR adoption, 2006 - 2012; Finland HD and PVR adoption, 2006 - 2012; France HD and PVR adoption, 2006 - 2012; Germany HD and PVR adoption, 2006 - 2012; Italy HD and PVR adoption, 2006 - 2012; Netherlands HD and PVR adoption, 2006 - 2012; Norway HD and PVR adoption, 2006 - 2012; Portugal HD and PVR adoption, 2006 - 2012; Spain HD and PVR adoption, 2006 - 2012; Sweden HD and PVR adoption, 2006 - 2012; Switzerland HD and PVR adoption, 2006 - 2012; United Kingdom HD and PVR adoption, 2006 - 2012; United States HD and PVR adoption, 2006 - 2012
APPENDIX: Definitions; Methodology; Further reading; Ask the analyst; Datamonitor consulting; Disclaimer
List of Tables: Table 1: Austria digital TV adoption, 2006 - 2012; Table 2: Austria digital TV adoption company breakdown, 2006 - 2012; Table 3: Belgium digital TV adoption, 2006 - 2012; Table 4: Belgium digital TV adoption company breakdown, 2006 - 2012; Table 5: Denmark digital TV adoption, 2006 - 2012; Table 6: Denmark digital TV adoption company breakdown, 2006 - 2012; Table 7: Finland digital TV adoption, 2006 - 2012; Table 8: Finland digital TV adoption company breakdown, 2006 - 2012; Table 9: France digital TV adoption, 2006 - 2012; Table 10: France digital TV adoption company breakdown, 2006 - 2012; Table 11: Germany digital TV adoption, 2006 - 2012; Table 12: Germany digital TV adoption company breakdown, 2006 - 2012; Table 13: Italy digital TV adoption, 2006 - 2012; Table 14: Italy digital TV adoption company breakdown, 2006 - 2012; Table 15: Netherlands digital TV adoption, 2006 - 2012; Table 16: Netherlands digital TV adoption company breakdown, 2006 - 2012; Table 17: Norway digital TV adoption, 2006 - 2012; Table 18: Norway digital TV adoption company breakdown, 2006 - 2012; Table 19: Portugal digital TV adoption, 2006 - 2012; Table 20: Portugal digital TV adoption company breakdown, 2006 - 2012; Table 21: Spain digital TV adoption, 2006 - 2012; Table 22: Spain digital TV adoption company breakdown, 2006 - 2012; Table 23: Sweden digital TV adoption, 2006 - 2012; Table 24: Sweden digital TV adoption company breakdown, 2006 - 2012; Table 25: Switzerland digital TV adoption, 2006 - 2012; Table 26: Switzerland digital TV adoption company breakdown, 2006 - 2012; Table 27: United Kingdom digital TV adoption, 2006 - 2012; Table 28: United Kingdom digital TV company breakdown, 2006 - 2012; Table 29: US digital TV adoption, 2006 - 2012; Table 30: US digital TV adoption company breakdown, 2006 - 2012; Table 31: Austria HD and PVR adoption, 2006 - 2012; Table 32: Belgium HD and PVR adoption, 2006 - 2012; Table 33: Denmark HD and PVR adoption, 2006 - 2012; Table 34: Finland HD and PVR adoption, 2006 - 2012; Table 35: France HD and PVR adoption, 2006 - 2012; Table 36: Germany HD and PVR adoption, 2006 - 2012; Table 37: Italy HD and PVR adoption, 2006 - 2012; Table 38: Netherlands HD and PVR adoption, 2006 - 2012; Table 39: Norway HD and PVR adoption, 2006 - 2012; Table 40: Portugal HD and PVR adoption, 2006 - 2012; Table 41: Spain HD and PVR adoption, 2006 - 2012; Table 42: Sweden HD and PVR adoption, 2006 - 2012; Table 43: Switzerland HD and PVR adoption, 2006 - 2012; Table 44: United Kingdom HD and PVR adoption, 2006 - 2012; Table 45: United States HD and PVR adoption, 2006 - 2012
List of Figures: Figure 1: The current communications service ecosystem; Figure 2: US and Western Europe digital TV service growth, 2006 - 2012; Figure 3: Western Europe cable and satellite forecast, 2006 - 2012; Figure 4: US cable and satellite growth, 2006 - 2012; Figure 5: European IPTV households and CAGR, 2012; Figure 6: European DVB-T deployment, 2006; Figure 7: DTT Households in Europe, 2012; Figure 8: Proportion of IT budget invested into new distribution channels, 2007; Figure 9: Mobile Broadcast TV subscriber forecasts, 2006 - 2012; Figure 10: Broadcasters IT budget priorities, 2007; Figure 11: High definition households in the US, 2006 - 2012; Figure 12: HD households in Western Europe with CAGR, 2012; Figure 13: US PVR households, 2006 - 2012; Figure 14: PVR households in Western Europe with CAGR, 2012; Figure 15: Austria digital TV adoption, 2006 - 2012; Figure 16: Belgium digital TV adoption, 2006 - 2012; Figure 17: Denmark digital TV adoption, 2006 - 2012; Figure 18: Finland digital TV adoption, 2006 - 2012; Figure 19: France digital TV adoption, 2006 - 2012; Figure 20: Germany digital TV adoption, 2006 - 2012; Figure 21: Italy digital TV adoption, 2006 - 2012; Figure 22: Netherlands digital TV adoption, 2006 - 2012; Figure 23: Norway digital TV adoption, 2006 - 2012; Figure 24: Portugal digital TV adoption, 2006 - 2012; Figure 25: Spain digital TV adoption, 2006 - 2012; Figure 26: Sweden digital TV adoption, 2006 - 2012; Figure 27: Switzerland digital TV adoption, 2006 - 2012; Figure 28: United Kingdom digital TV adoption, 2006 - 2012; Figure 29: US digital TV adoption, 2006 - 2012; Figure 30: Austria HD and PVR adoption, 2006 - 2012; Figure 31: Belgium HD and PVR adoption, 2006 - 2012; Figure 32: Denmark HD and PVR adoption, 2006 - 2012; Figure 33: Finland HD and PVR adoption, 2006 - 2012; Figure 34: France HD and PVR adoption, 2006 - 2012; Figure 35: Germany HD and PVR adoption, 2006 - 2012; Figure 36: Italy HD and PVR adoption, 2006 - 2012; Figure 37: Netherlands HD and PVR adoption, 2006 - 2012; Figure 38: Norway HD and PVR adoption, 2006 - 2012; Figure 39: Portugal HD and PVR adoption, 2006 - 2012; Figure 40: Spain HD and PVR adoption, 2006 - 2012; Figure 41: Sweden HD and PVR adoption, 2006 - 2012; Figure 42: Switzerland HD and PVR adoption, 2006 - 2012; Figure 43: United Kingdom HD and PVR adoption, 2006 - 2012; Figure 44: United States HD and PVR adoption, 2006 - 2012

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European and US digital TV, 2006 - 2012 (Review Report)

Table of Contents

Abstract