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Capturing the Global Market for Educational Technology (Strategy Focus)

Published by: Datamonitor

Published: Jun. 21, 2007 - 15 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
METHODOLOGY
ANALYSIS
Important factors influence the adoption of educational technology
A complex set of forces drives the uptake of educational technology
There are considerable hurdles to the more substantive adoption of educational technology
The global marketplace offers new opportunities for vendors serving education institutions
LMS is rapidly becoming a mission-critical application in higher education
US higher education institutions will increase spending on LMS through more broad and deep deployments
The uptake of LMS solutions will expand rapidly in the UK higher education market
The rate of growth for spending on LMS by Australian institutions will begin to slow over the near-term
The landscape for LMS adoption is diverse and evolving
There are four approaches that institutions are likely to take when selecting an LMS solution
Institutional preferences for LMS solutions are not monolithic and vary across geographic regions
Lecture capture solutions represent the next horizon for extending the power of LMS solutions
ACTIONS
While LMS is quickly becoming a mature solution, opportunities for growth still exist
Venodrs should tailor their strategy to the unique requirements of regional markets
Offering options will help LMS vendors to differentiate themselves in the market
APPENDIX
Abbreviations
Further reading
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Abstract

Representing an attractive opportunity for vendors, the market for learning management systems (LMS) is growing rapidly on a worldwide basis. Yet in order for vendors to capture this opportunity successfully, they must understand the subtle nuances that characterize different global markets.
  • Forecasts spending on LMS solutions through 2012
  • Identifies institutional preferences for LMS solutions
  • Discusses how the US, UK and Australian markets differ in their uptake of LMS solutions
  • Important factors influence the adoption of educational technology.

    LMS is rapidly becoming a mission-critical application in higher education.

    The landscape for LMS adoption is diverse and evolving.
  • Understand the market factors influencing investments in technology today and in the future
  • Identify leading competitors in the global LMS market
  • Develop a deep knowledge of market trends in order to develop more effective product development strategies


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