Technologies transforming the digital TV sector, 2006 - 2012 (Technology Focus)

Published by: Datamonitor

Published: Jul. 9, 2007 - 13 Pages

Table of Contents

DATAMONITOR VIEW

CATALYST

SUMMARY

ANALYSIS

HD services on the rise in both Western Europe and the US

HD becomes an essential service for differentiation in a competitive market

Moving towards MPEG-4 advanced video compression for HD to boost efficiency

MPEG-4 to reduce barriers to entry into the IPTV and HD markets

HD in the US is set for significant growth

DirecTV begins to have strong push for HD content

HD begins to make notable traction in Western Europe

Free-to-air service provision of HD begins to illustrate potential in France

Difficulties remain for FTA HD services in the United Kingdom

PVRs continue its strong uptake across the US and Western Europe

Putting consumers in control through PVR

Lease versus purchase models for PVRs

PVR adoption in full swing in the US

TiVo announces Amazon and mobile partnerships to reduce churn

PVR's are set for steady growth in Western Europe

BSkyB set to continue to have largest PVR service footprint in Western Europe

User experience and personalization expected to prove as a key service differentiator

Unified brand experience through consistency in the user experience

Service personalization will prove particularly attractive to boost differentiation

Competitive advantage through efficient digital workflows and service orientation

Broadcasters digitize workflows to enhance content management efficiencies

Cable operators aim to generate system value through efficient OSS/BSS

Creating value through effective customer assurance systems

Service orientation to help reduce operational expenditure

APPENDIX

Definitions

Methodology

Further reading

Ask the analyst

Datamonitor consulting

Disclaimer

List of Figures

Figure 1: High definition households in the US, 2006 - 2012

Figure 2: HD households in Western Europe with CAGR, 2012

Figure 3: US PVR households, 2006 - 2012

Figure 4: PVR households in Western Europe with CAGR, 2012

Abstract

Introduction

This technology focus brief outlines recent developments in personal video recorders (PVRs) and high definition (HD) as well as infrastructure challenges that develop when moving towards additional services.

Scope

Trends in the high definition (HD) sector are addressed providing market penetration forecasts for both Western Europe and the US.

The adoption of PVR technologies is analyzed providing market forecasts and an overview of recent developments.

Technological strategies to boost competitive advantage including personalization and enhancing user experiences are addressed.

Workflow optimization is addressed highlighting technologies to boost efficiencies in infrastructure and enterprise architecture.

Highlights

Datamonitor expects that moving towards MPEG-4/H.264 AVC systems will promote the entrance of additional competitors into the IPTV market. Smaller European Internet service providers (ISPs) in particular are expected to utilize the efficiencies of the coding standard to create IPTV services.

By 2012, there will be an estimated 82.1 million PVR households in the US with a CAGR of 25.6% from 2006. Datamonitor considers that as retail price points decrease and as service operators begin to include PVR functionality into their traditional STBs, there will be a significant increase in households with PVRs in the region.

As the television sector grows increasingly competitive the necessity of maintaining happy customers requires creating effective OSS/BSS solutions. This includes establishing strong customer relationship management (CRM) and billing strategies as well as using those support systems to generate competitive advantage.

Reasons to Purchase

Gain insight into key technological trends occurring in the digital TV sector.

Understand PVR and HD adoption across Western Europe and the US.

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