Sales & Marketing - Is there a future for outsourced outbound calling? (Market Focus)

Published by: Datamonitor

Published: Jul. 9, 2007 - 14 Pages

Table of Contents

DATAMONITOR VIEW

CATALYST

SUMMARY

ANALYSIS

Outbound calling faces more challenges than ever

Consumer hostility

Legislative challenges

High costs

Poor quality perception

However, outsourced outbound calling is set to increase

Global analysis

Regional analysis

Outsourced outbound investors need savings, quality and commercial opportunities

Cost savings

Professional approach

Increased commercial opportunities

Outsourcers can leverage a number of strategies to increase outbound revenues

Emphasize professional nature of services to prospective investors

Show real cost savings

Emphasize abilities in value-added services

Warm-calling

Debt collection

Charity work

Political contracts

APPENDIX

Methodology

Further reading

How to profit in a multifunctional outsourcing environment (Strategy Focus) - BFTC1746

Ask the analyst

Datamonitor consulting

Disclaimer

List of Tables

Table 1: Global APs in outbound sales & marketing functions, 2006 - 2012

List of Figures

Figure 1: Key challenges faced in outbound calling

Figure 2: Global APs in outbound sales & marketing functions, 2006 - 2012

Figure 3: Regional breakout of sales & marketing outbound APs, 2006 - 2012

Figure 4: Key motivators influencing outbound outsourcing investment decisions

Figure 5: Outbound strategic differentiators in outbound calling

Figure 6: Outstanding US consumer credit, 2002 - 2006

Abstract

Introduction

The outsourced outbound contact center services market has faced several daunting challenges over the past decade. However, despite a once negative outlook, this segment now appears poised for a comeback and opportunities abound for contact center outsourcers looking to profit in niche areas.

Scope

An overview of key pain points being faced by companies looking to engage in outbound sales & marketing calls

Market sizing related to global and regional uptake of sales & marketing outbound calls

Differentiators that outsourcers can use when attempting to win outbound sales & marketing business from prospects

An outline of niche areas in outbound calling in which outsourcers can find new revenue opportunities

Highlights

Datamonitor expects that the sales & marketing outbound market will increase globally through the coming five years

However, the pain points that outbound calling faces to this day are considerable

Outsourcers have an excellent opportunity to leverage their cost management capacities and quality emphasis when looking to win outbound sales & marketing business across a number of different areas

Reasons to Purchase

Learn the pain points that outbound sales & marketing customers face on a daily basis

Understand how the outbound sales & marketing outsourced segment will grow through the next five years

Determine the best strategy of winning new outsourced sales & marketing business and what niche markets offer the best opportunity

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