Future Product Opportunities In Cosmeceuticals: Innovation In Food And Drinks With Beauty Benefits

Published by: Business Insights

Published: Jul. 1, 2007 - 79 Pages

Table of Contents

Future Product Opportunities in Cosmeceuticals

Executive Summary

The cosmeceuticals market

Innovation and NPD

Convergence of the food, drinks and personal care industries

Conclusions

Chapter 1 Introduction

Research methodology

What is this report about?

Chapter 2 The cosmeceuticals market

Summary

Introduction

The emerging potential of the cosmeceuticals market

The nutraceuticals food and drinks market

The cosmeceutical personal care market

Growth of the cosmeceutical personal care and nutraceuticals markets

Cosmeceuticals and nutraceuticals spend per capita

Chapter 3 Innovation and NPD

Summary

Introduction

Category analysis

Regional analysis

Asia-Pacific

Europe

North America

Latin America

Middle East & Africa

Market leaders

Product tag analysis

High vitamin content

Single serving

Targeting women

Flavor analysis

Top 10 ‘ones to watch’ over the next two years

Chapter 4 Convergence of the food, drinks

and personal care industries

Summary

Introduction

Aligning personal care marketing strategies with cosmeceuticals

Get real

Baby boomers

Natural touch

Celebrity style

Teeth

Weight levels

Male grooming

Trends in beauty food and drinks

Haircare

Skincare

Anti-ageing

Tanning / bronzing

Anti-fatigue

Chapter 5 Conclusions

Summary

Introduction

Innovation opportunities, barriers and solutions

Major opportunities for cosmeceuticals

North America offers strongest investment opportunity

Asia-Pacific is most developed market and source of inspiration for NPD

Food brands to take lead from soft drinks

Future claims

Index

List of Figures

Figure 2.1: Growth, share and size of the nutraceuticals food and drinks market, 2006

Figure 2.2: Danone’s Essensis

Figure 2.3: Growth, share and size of the cosmeceutical personal care market, 2006

Figure 2.4: Comparative growth of the cosmeceuticals and nutraceuticals markets, 2001-2006

Figure 2.5: Cosmeceuticals versus nutraceuticals spend per capita, $, 2006

Figure 3.6: Percentage share of new product launches within global cosmeceutical market, by category, 2005-2007

Figure 3.7: The Nut Company Beauty Mix

Figure 3.8: Emmi Aloe Vera Sensitive Jogurt Drink

Figure 3.9: Wonder Pan de Linaza

Figure 3.10: Trelis Smart Diet Soup

Figure 3.11: Percentage share of cosmeceutical food and drinks launched by region, 2005-2007

Figure 3.12: Innovative cosmeceutical products launched in Asia-Pacific

Figure 3.13: Innovative cosmeceutical products launched in Europe

Figure 3.14: Ecco Bella Health by Chocolate

Figure 3.15: Bomba Energy Solution E line of Anti-Aging Drinks

Figure 3.16: Shiseido and Coca-Cola’s Aroma Works Body Style Water

Figure 3.17: Kewpie Salad Charge

Figure 3.18: Borba Skin Balance Waters

Figure 3.19: Amazon Thunder Tea Bags

Figure 3.20: Kellogg’s Special K Cereal Biscuit Crisp

Figure 3.21: Coca-Cola’s V&T green tea drink

Figure 4.22: Noreva Norelift

Figure 4.23: Aloe Breeze Organics All Natural Dietary Supplement Beverage and Luna Tea Cakes

Figure 4.24: Wholebake Flax 9 Bar

Figure 4.25: Yagua Food for Mind & Mood drinks and Lotte Nature Bio confectionery

Figure 4.26: Sip

Figure 4.27: Cuccio Naturale’s Cuccio Naturale Grapeseed Antioxidant Oil for Hands

Figure 4.28: Anti-Ageing O2

Figure 4.29: L’eau Bronzante

Figure 4.30: Canaan Citron Tea

Figure 5.31: Gold Machine Superfood smoothie from the Naked Juice Company

Figure 5.32: Melodian’s natural beauty support drink

List of Tables

Table 3.1: Top 15 tags on cosmeceutical food & drinks, 2005-2007, % share of products launched

Table 3.2: Top 15 flavors in cosmeceutical food & drinks - share of cosmeceuticals launched, 2005-2007

Table 5.3: Innovation opportunities and potential barriers in cosmeceuticals NPD to 2009

Abstract

• Of all cosmeceutical food and drinks launched in 2005, soft drinks took the largest share at 35.1% rising to 35.5% in 2007. The food industry remains quite far behind soft drinks in terms of NPD advancement, brand power and marketing development.
• Between 2005 and 2007 the sharpest rise in new cosmeceutical food and drink product launches was in Europe. In 2005, 14% of global cosmeceutical NPD originated in Europe and this rose to 23% in 2007.
• Sweet flavors dominate the cosmeceuticals market, particularly fruits and natural flavors. All of the top 15 flavors are sweet and nine of those are fruits.
• The US has highest spend per capita for both cosmeceutical personal care products and nutraceuticals. The US nutraceuticals market was worth US $21.3bn in 2006 indicating significant cosmeceutical growth opportunities.

• Understand the key trends in cosmeceuticals from this report’s analysis of innovation by category, region and product tags, using global Productscan data of cosmeceutical food and drinks product launches between 2005 and 2007.
• Benchmark your strategies against the key players using the report’s detailed competitive analysis of leading cosmeceuticals manufacturers’ innovation strategies.
• Assess personal care and cosmeceutical food and drink opportunities in terms of their comparative beauty concerns across key product areas including anti-fatigue, anti-ageing, haircare and skincare.
• Improve the effectiveness of your NPD strategies using this report’s analysis of the key success factors and the most innovative trend leading cosmeceutical brands.
• Predict future growth areas in cosmeceuticals with this report’s analysis of nutraceutical food and drink and cosmeceutical personal care market value data across Europe and the US.

• Natural and organic. Consumers are increasingly opting for more natural, fresh and organic products, so it is not surprising that this ‘natural’ interest has shifted into health and beauty foods and cosmetics. Despite the growing organic food and drink market there still remains a gap in the market for organic cosmeceuticals.
• Convenience. Convenience in cosmeceuticals relates to usability, for instance a series of single serve 'skincare' salad dressings were introduced to the Japanese foodservice market at the end of 2005.
• Indulgence. There is a growing trend towards healthy indulgence products to appeal to females with a sweet tooth. An example is Ecco Bella’s Health by Chocolate Instant Bliss Beauty Bar for beautiful skin.
• Changes in the gender divide. Male products are starting to represent a significant share of sales in personal care products but there is a long way to go before they rival female products. P&G highlighted the market’s potential value with its acquisition of Gillette in 2005, its biggest ever.

• Which is the most advanced region in terms of cosmeceutical market development?
• What are the most popular and successful flavors in cosmeceutical food and drinks?
• How are the major multinational power brands entering the market?
• Are older consumers the primary target audience for cosmeceuticals?
• Which is the leading category in terms of NPD over the past two years?
• What were the most innovative examples of cosmeceutical NPD over the last two years?

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.