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Interpublic Group of Cos. - SWOT Analysis

Published by: Datamonitor

Published: Jul. 13, 2007 - 28 Pages


Table of Contents


This product typically includes the following sections:
Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis

Abstract

Datamonitor's Interpublic Group of Cos. - SWOT Analysis Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

The Interpublic Group of Companies (Interpublic) is a global advertising and marketing services group. It operates through a number of companies, including McCann, Draftfcb, Lowe, Campbell-Ewald, Carmichael Lynch, Gillespie and Gotham, among others. The group primarily operates in the US, Europe, Asia Pacific and Latin America. It is headquartered in New York City, New York and employs about 42,000 people. The group recorded revenues of $6,190.8 million during the fiscal year ended December 2006, a decrease of 1.3% over 2005. The group recorded operating profit of $106.0 million during the fiscal year 2006 as compared to operating loss of $104.2 million in 2005. The group recorded net loss of $79.3 million in fiscal year 2006, as compared to net loss of $289.2 million in 2005.

Scope of the Report
  • Provides all the crucial company information required for business and competitor intelligence needs
  • Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
  • Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement
Reasons to Purchase
  • Support sales activities by understanding your customers’ businesses better
  • Qualify prospective partners and suppliers
  • Keep fully up to date on your competitors’ business structure, strategy and prospects
  • Obtain the most up to date company information available


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