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UK Consumer Insights 2007: Brantano - Footwear

Published by: Verdict Research Ltd

Published: Jun. 12, 2007 - 60 Pages


Table of Contents


CHAPTER 1 AT A GLANCE SUMMARY
Summary
CHAPTER 2 SHARE OF SHOPPERS
Brantano share of shoppers
Brantano share of shoppers by demographics
Brantano share of shoppers by television region
Brantano share of shoppers by household characteristics
Brantano share of shoppers by other characteristics and ACORN classification
CHAPTER 3 CONVERSION AND NON-CONVERSION
Brantano conversion of visitors to main users
Brantano conversion of visitors to main users by demographics and region
Brantano conversion of visitors to main users by household characteristics
Non-converting customers
Profile of Brantano non-converting customers by demographics and region
CHAPTER 4 PROFILE OF SHOPPERS
Brantano profile of shoppers by demographics
Brantano profile of shoppers by television region
Brantano profile of shoppers by household characteristics
Brantano profile of shoppers by other characteristics and ACORN classification
CHAPTER 5 LOYALTY
Brantano loyalty of main users
Brantano loyalty of main users by demographics and region
Brantano loyalty of main users by household characteristics
Brantano basic drivers of loyalty and disloyalty
Brantano detailed drivers of loyalty
CHAPTER 6 COMPETITION
Competition in footwear
Cross sector competitor dynamics
CHAPTER 7 APPENDIX
Basic methodology
The selection of parliamentary constituencies
Metropolitan county
Other 100% urban
Mixed urban/rural
Rural
The selection of enumeration districts
The selection of respondents
Post survey weighting
LIST OF TABLES
Table 1: Key performance indicators for Brantano in footwear
Table 2: Brantano change in visitor share (%) 2003-2007
Table 3: Brantano change in main user share (%) 2003-2007
Table 4: Brantano visitor and main user share by ACORN classification (%) 2007
Table 5: Brantano change in conversion rates (%) 2003-2007
Table 6: Brantano change in non-conversion rates (%) 2003-2007
Table 7: Main stores non-converters use instead of Brantano (%) 2007
Table 8: Brantano visitor and main user profile by ACORN classification (%) 2007
Table 9: Brantano change in loyalty (%) 2003-2007
Table 10: Brantano change in disloyalty (%) 2003-2007
Table 11: Brantano drivers of loyalty (%) 2003-2007
Table 12: Brantano drivers of disloyalty (%) 2003-2007
Table 13: Brantano detailed drivers of loyalty (%) 2007
Table 14: Cross sector matrix shopping (%) 2007
Table 15: Other retailers used (%) 2007
Table 1: Sample sizes by sector 2007
LIST OF FIGURES
Figure 1: Brantano visitor share (%) 2003-2007
Figure 2: Brantano main user share (%) 2003-2007
Figure 3: Brantano visitor share by demographic group (%) 2007
Figure 4: Brantano main user share by demographic group (%) 2007
Figure 5: Brantano visitor share by television region (%) 2007
Figure 6: Brantano main user share by television region (%) 2007
Figure 7: Brantano visitor and main user share by household tenure (%) 2007
Figure 8: Brantano visitor and main user share by number of people in household (%) 2007
Figure 9: Brantano visitor and main user share by children in household (%) 2007
Figure 10: Brantano visitor and main user share by number of cars in household (%) 2007
Figure 11: Brantano visitor and main user share by working status (%) 2007
Figure 12: Brantano visitor and main user share by marital status (%) 2007
Figure 13: Brantano conversion rates (%) 2003-2007
Figure 14: Brantano non-conversion rates (%) 2003-2007
Figure 15: Brantano conversion rates by demographic group (%) 2007
Figure 16: Brantano conversion rates by region (%) 2007
Figure 17: Brantano conversion rates by household tenure (%) 2007
Figure 18: Brantano conversion rates by number of people in household (%) 2007
Figure 19: Brantano conversion rates by children in household (%) 2007
Figure 20: Brantano conversion rates by number of cars in household (%) 2007
Figure 21: Brantano non-conversion rates (%) 2003-2007
Figure 22: Brantano non-conversion rates by demographic group (%) 2007
Figure 23: Demographic profile of non-converting Brantano visitors (%) 2007
Figure 24: Regional profile of non-converting Brantano visitors (%) 2007
Figure 25: Brantano visitor profile by demographic group (%) 2007
Figure 26: Brantano main user profile by demographic group (%) 2007
Figure 27: Brantano visitor profile by television region (%) 2007
Figure 28: Brantano main user profile by region (%) 2007
Figure 29: Brantano visitor and main user profile by household tenure (%) 2007
Figure 30: Brantano visitor and main user profile by number of people in household (%) 2007
Figure 31: Brantano and main user profile by children in household (%) 2007
Figure 32: Brantano visitor and main user profile by number of cars in household (%) 2007
Figure 33: Brantano visitor and main user profile by working status (%) 2007
Figure 34: Brantano visitor and main user profile by marital status (%) 2007
Figure 35: Brantano loyalty (%) 2003-2007
Figure 36: Brantano disloyalty (%) 2003-2007
Figure 37: Brantano loyalty by demographics (%) 2007
Figure 38: Brantano loyalty by region (%) 2007
Figure 39: Brantano loyalty by household tenure (%) 2007
Figure 40: Brantano loyalty by number of people in household (%) 2007
Figure 41: Brantano loyalty by children in household (%) 2007
Figure 42: Brantano loyalty by number of cars in household (%) 2007
Figure 43: Brantano - other footwear stores used (%) 2007
Figure 44: Preference stores (%) 2007
Figure 45: Sectors shopped (%) 2007

Abstract

Introduction

Verdict Research: UK Consumer Insights 2007 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Scope

Highlights

Reasons to Purchase
  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.


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