UK Consumer Insights 2007: HMV - Music & Video

Published by: Verdict Research Ltd

Published: Jun. 12, 2007 - 60 Pages

Table of Contents

CHAPTER 1 AT A GLANCE SUMMARY

Summary

CHAPTER 2 SHARE OF SHOPPERS

HMV share of shoppers

HMV share of shoppers by demographics

HMV share of shoppers by television region

HMV share of shoppers by household characteristics

HMV share of shoppers by other characteristics and ACORN classification

CHAPTER 3 CONVERSION AND NON-CONVERSION

HMV conversion of visitors to main users

HMV conversion of visitors to main users by demographics and region

HMV conversion of visitors to main users by household characteristics

Non-converting customers

Profile of HMV non-converting customers by demographics and region

CHAPTER 4 PROFILE OF SHOPPERS

HMV profile of shoppers by demographics

HMV profile of shoppers by television region

HMV profile of shoppers by household characteristics

HMV profile of shoppers by other characteristics and ACORN classification

CHAPTER 5 LOYALTY

HMV loyalty of main users

HMV loyalty of main users by demographics and region

HMV loyalty of main users by household characteristics

HMV basic drivers of loyalty and disloyalty

HMV detailed drivers of loyalty

CHAPTER 6 COMPETITION

Competition in music & video

Cross sector competitor dynamics

CHAPTER 7 APPENDIX

Basic methodology

The selection of parliamentary constituencies

Metropolitan county

Other 100% urban

Mixed urban/rural

Rural

The selection of enumeration districts

The selection of respondents

Post survey weighting

LIST OF TABLES

Table 1: Key performance indicators for HMV in music & video

Table 2: HMV change in visitor share (%) 2003-2007

Table 3: HMV change in main user share (%) 2003-2007

Table 4: HMV visitor and main user share by ACORN classification (%) 2007

Table 5: HMV change in conversion rates (%) 2003-2007

Table 6: HMV change in non-conversion rates (%) 2003-2007

Table 7: Main stores non-converters use instead of HMV (%) 2007

Table 8: HMV visitor and main user profile by ACORN classification (%) 2007

Table 9: HMV change in loyalty (%) 2003-2007

Table 10: HMV change in disloyalty (%) 2003-2007

Table 11: HMV drivers of loyalty (%) 2003-2007

Table 12: HMV drivers of disloyalty (%) 2003-2007

Table 13: HMV detailed drivers of loyalty (%) 2007

Table 14: Cross sector matrix shopping (%) 2007

Table 15: Other retailers used (%) 2007

Table 1: Sample sizes by sector 2007

LIST OF FIGURES

Figure 1: HMV visitor share (%) 2003-2007

Figure 2: HMV main user share (%) 2003-2007

Figure 3: HMV visitor share by demographic group (%) 2007

Figure 4: HMV main user share by demographic group (%) 2007

Figure 5: HMV visitor share by television region (%) 2007

Figure 6: HMV main user share by television region (%) 2007

Figure 7: HMV visitor and main user share by household tenure (%) 2007

Figure 8: HMV visitor and main user share by number of people in household (%) 2007

Figure 9: HMV visitor and main user share by children in household (%) 2007

Figure 10: HMV visitor and main user share by number of cars in household (%) 2007

Figure 11: HMV visitor and main user share by working status (%) 2007

Figure 12: HMV visitor and main user share by marital status (%) 2007

Figure 13: HMV conversion rates (%) 2003-2007

Figure 14: HMV non-conversion rates (%) 2003-2007

Figure 15: HMV conversion rates by demographic group (%) 2007

Figure 16: HMV conversion rates by region (%) 2007

Figure 17: HMV conversion rates by household tenure (%) 2007

Figure 18: HMV conversion rates by number of people in household (%) 2007

Figure 19: HMV conversion rates by children in household (%) 2007

Figure 20: HMV conversion rates by number of cars in household (%) 2007

Figure 21: HMV non-conversion rates (%) 2003-2007

Figure 22: HMV non-conversion rates by demographic group (%) 2007

Figure 23: Demographic profile of non-converting HMV visitors (%) 2007

Figure 24: Regional profile of non-converting HMV visitors (%) 2007

Figure 25: HMV visitor profile by demographic group (%) 2007

Figure 26: HMV main user profile by demographic group (%) 2007

Figure 27: HMV visitor profile by television region (%) 2007

Figure 28: HMV main user profile by region (%) 2007

Figure 29: HMV visitor and main user profile by household tenure (%) 2007

Figure 30: HMV visitor and main user profile by number of people in household (%) 2007

Figure 31: HMV and main user profile by children in household (%) 2007

Figure 32: HMV visitor and main user profile by number of cars in household (%) 2007

Figure 33: HMV visitor and main user profile by working status (%) 2007

Figure 34: HMV visitor and main user profile by marital status (%) 2007

Figure 35: HMV loyalty (%) 2003-2007

Figure 36: HMV disloyalty (%) 2003-2007

Figure 37: HMV loyalty by demographics (%) 2007

Figure 38: HMV loyalty by region (%) 2007

Figure 39: HMV loyalty by household tenure (%) 2007

Figure 40: HMV loyalty by number of people in household (%) 2007

Figure 41: HMV loyalty by children in household (%) 2007

Figure 42: HMV loyalty by number of cars in household (%) 2007

Figure 43: HMV - other music & video stores used (%) 2007

Figure 44: Preference stores (%) 2007

Figure 45: Sectors shopped (%) 2007

Abstract

• New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
• Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
• Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

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