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RIM in the mobile user experience space

Published by: Ovum Plc

Published: Mar. 12, 2007 - 7 Pages


Table of Contents


Key messages
BlackBerry as a device
RIM scores high in practicality and aesthetics
BlackBerry OS gains legitimacy
Usability is good but experience needs a makeover
BlackBerry as a platform
Email remains a benchmark in the main
Should RIM de-couple devices and services?

Abstract

RIM’s compact BlackBerry 8100 ‘Pearl’ device has received considerable acclaim in many parts, not least from Ovum. BlackBerry email remains a benchmark, while the device also shows considerable aplomb in areas such as design, battery life and text input. Nonetheless, it is apparent that the needs of the prosumer segment - at which the device is squarely aimed - are different to what RIM is used to. As the only pure-play mobile solutions provider offering interdependent devices, applications and services, this report looks at the effects on RIM as its influence begins to be felt on segments where the need for complete solutions is less clear and where multimedia expectations are high.

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