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Pet Food and Pet Care Products in Norway

Published by: Euromonitor International

Published: May. 1, 2007 - 40 Pages


Table of Contents


PET FOOD AND PET CARE PRODUCTS IN NORWAY
Executive Summary
Strong Value Growth Leads To Increased Competition
Pet Owners Seek Specialised Pet Food at the Expense of Private Label
Stronger Chain Activity in Specialist Channel Underpins Value Sales
Manufacturers Invest in Promotional Campaigns To Encourage Switch From Homemade To Prepared Pet Food
Stronger Value Growth During the Forecast Period, Driven by Chain Activity and Premium Food
Key Trends and Developments
Pet Shops Strengthen Their Chain Activity
Health-conscious Norwegians Transfer Their Habits To Their Pets
Pet Owners Select Specialised Food
Pet Owners Experience Increased Quality of Life
Pet Food Manufacturers Battle With Homemade Pet Food
Market Indicators
Table 1 Pet Populations 2001-2006
Market Data
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2001-2006
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2001-2006
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2001-2006
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2001-2006
Table 6 Dog and Cat Food Company Shares 2001-2005
Table 7 Dog and Cat Food Brand Shares 2002-2005
Table 8 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2006
Table 9 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2006
Table 10 Penetration of Private Label by Sector 2001-2005
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2006-2011
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2006-2011
Definitions
LOCAL COMPANY PROFILES - NORWAY
Felleskjøpet As
Strategic Direction
Key Facts
Summary 1 Felleskjøpet AS: Key Facts
Operational Indicators
Company Background
Production
Summary 2 Felleskjøpet AS: Production Statistics 2005
Competitive Positioning
Summary 3 Felleskjøpet AS Competitive Position 2005
Norsk Dyremat As
Strategic Direction
Key Facts
Summary 4 Norsk Dyremat AS: Key Facts
Summary 5 Norsk Dyremat AS: Operational Indicators
Company Background
Production
Summary 6 Norsk Dyremat AS: Production Statistics 2005
Competitive Positioning
Summary 7 Norsk Dyremat AS: Competitive Position 2005
Royal Canin Norge As
Strategic Direction
Key Facts
Summary 8 Royal Canin Norge AS: Key Facts
Summary 9 Royal Canin Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Royal Canin Norge: Competitive Position 2005
Vital Petfood Group A/S
Strategic Direction
Key Facts
Summary 11 Vital Petfood Group A/S: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Vital PetFood Group A/S: Competitive Position 2005
DOG FOOD IN NORWAY
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 13 Dog Owning Households: % Analysis 2001/2006
Table 14 Dog Population 2001-2006
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2001-2006
Sector Data
Table 16 Retail Sales of Dog Food by Type: Value 2001-2006
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2001-2006
Table 18 Dog Food Company Shares 2001-2005
Table 19 Dog Food Brand Shares 2002-2005
Table 20 Forecast Retail Sales of Dog Food by Type: Value 2006-2011
Table 21 Forecast Retail Sales of Dog Food by Type: % Value Growth 2006-2011
Table 22 Retail Sales of Premium Dog Food: Value 2001-2006
Table 23 Dog Treats Brand Shares 2002-2005
CAT FOOD IN NORWAY
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 24 Cat Owning Households: % Analysis 2001/2006
Table 25 Cat Population 2001-2006
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2001-2006
Sector Data
Table 27 Retail Sales of Cat Food by Type: Value 2001-2006
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2001-2006
Table 29 Cat Food Company Shares 2001-2005
Table 30 Cat Food Brand Shares 2002-2005
Table 31 Forecast Retail Sales of Cat Food by Type: Value 2006-2011
Table 32 Forecast Retail Sales of Cat Food by Type: % Value Growth 2006-2011
Table 33 Retail Sales of Premium Cat Food: Value 2001-2006
Table 34 Cat Treats Brand Shares 2002-2005
OTHER PET FOOD IN NORWAY
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 35 Other Pet Population 2001-2006
Sector Data
Table 36 Retail Sales of Other Pet Food by Type: Volume 2001-2006
Table 37 Retail Sales of Other Pet Food by Type: Value 2001-2006
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2001-2006
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2001-2006
Table 40 Forecast Retail Sales of Other Pet Food by Type: Volume 2006-2011
Table 41 Forecast Retail Sales of Other Pet Food by Type: Value 2006-2011
Table 42 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2006-2011
Table 43 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2006-2011
Table 44 Bird Food Brand Shares 2002-2005
Table 45 Fish Food Brand Shares 2002-2005
PET CARE PRODUCTS IN NORWAY
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Pet Care Products by Type: Value 2001-2006
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2001-2006
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2006-2011
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2006-2011
Table 50 Cat Litter Brand Shares 2002-2005
Table 51 Healthcare Brand Shares 2002-2005
Table 52 Dietary Supplements Brand Shares 2002-2005

Abstract

Euromonitor International's Pet Food and Pet Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change. Product coverage: dog food, cat food, other pet food and pet care products. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the pet food and pet care industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

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