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Here Today, Here Tomorrow: Three Keys to Developing Successful Online Active Traders

Published by: TowerGroup

Published: Jul. 16, 2007 - 9 Pages


Table of Contents



TowerGroup Take-Aways

Report Coverage

Background

Where Will New Active Traders Come From?

Exhibit 1 New Active Traders Emerging from the Cohort Aged Greater Than or Equal to 60 Years (2007-27E)
What Beginning Active Traders Need

Developing a Successful Client Through Technology

Exhibit 2 Social Networking Tools That Can Facilitate Information Sharing Between Traders (2007)
Exhibit 3 Tiered or Custom Bundled Toolsets to Suit the Needs of Beginning Traders (2007)
Financial Results of Minimizing Flameout

Exhibit 4 Potential Revenue Loss Due to Client Flameout (2007-12E)
Summary

Abstract

Online brokers continually face the challenge of growing their client bases of active traders because this segment of the market is prone to high attrition and the economic effects of a market downturn or slump. Although active traders' accounts comprise less than 5% of all online brokerage accounts, these customers are highly coveted for their potential to generate commission revenue and fees from added services like margin borrowing. Therefore, it is critical for firms to curtail attrition and extend the duration of these beginning traders. The greatest challenge in developing long-term relationships is the trader's learning curve. This TowerGroup Research Note suggests how online brokers can derive additional revenue from the relationships by utilizing technology to help beginners become successful active traders.

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