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National Senior Loyalty Study

Published by: Deft Research

Published: Oct. 1, 2006 - 105 Pages


Table of Contents


Loyalty to Health Insurers

Switch Intention

Market Differentiation

Additional Data

Appendix

Abstract

National Senior Loyalty Study explored the interrelationships between company loyalty, switch intention, and perceptions of market differentiation. The study included evaluations of how seniors differentiated competitors based on network restrictions, customer service, cost, special programs, accessibility, and advertisement quality.

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