Plastic Surgery - Brand Loyalty: Improving your Competitive Position

Published by: Valid Results Incorporated

Published: Nov. 30, 2006 - 35 Pages

Table of Contents

Introduction & Report Overview 4

Abstract

Measurement Objectives

Sample design and distribution

Measurement & Data Collection design

How to read this report

Executive Summary & Key Findings

Detailed Findings

I. Importance of various considerations for plastic surgeons in selecting product preference

a. Important considerations influencing product preferences for plastic surgeons

i. Product quality

ii. Pricing

iii. Innovation

iv. Training / Continuing education

v. Sales reps

vi. Surgeon support / Customer service

vii. Clinical data

viii. Business assistance (marketing, advertising)

b. Plastic Surgeons ratings of importance considerations

i. Product quality

ii. Pricing

iii. Innovation

iv. Training / Continuing education

v. Sales reps

vi. Surgeon support / Customer service

vii. Clinical data

viii. Business assistance (marketing, advertising)

II. Awareness & Associations of Plastic Surgery Product Manufacturers

a. Plastic Surgeons Awareness and experience with featured manufacturers

i. Allergan

ii. Bard / Davol

iii. BioForm

iv. Byron Medical

v. Candela

vi. Ethicon

vii. Implantech

viii. Inamed

ix. Integra

x. Medicis

xi. Mentor

xii. Spectrum

xiii. Thermage

xiv. Tyco

b. Top of mind products for featured manufacturers to plastic surgeons

c. For plastic surgeons, which manufacturer comes to mind given the following terms

i. Traditional

ii. Professional

iii. Established

iv. Flexible

v. Up and Coming

vi. Declining

vii. Cutting Edge

III. Plastic Surgeons Perceptions of Manufacturer Performance

a. Which of these companies is the best overall according to plastic surgeons

i. Allergan

ii. Bard / Davol

iii. BioForm

iv. Byron Medical

v. Candela

vi. Ethicon

vii. Implantech

viii. Inamed

ix. Integra

x. Medicis

xi. Mentor

xii. Spectrum

xiii. Thermage

xiv. Tyco

b. Which of these companies is the worst overall according to plastic surgeons

i. Allergan

ii. Bard / Davol

iii. BioForm

iv. Byron Medical

v. Candela

vi. Ethicon

vii. Implantech

viii. Inamed

ix. Integra

x. Medicis

xi. Mentor

xii. Spectrum

xiii. Thermage

xiv. Tyco

c. Manufacturer performance ratings on the following considerations

i. Product quality

ii. Pricing

iii. Innovation

iv. Training / Continuing education

v. Sales reps

vi. Surgeon support / Customer service

vii. Clinical data

viii. Business assistance (marketing, advertising)

d. Derived positioning ratings by featured manufacturers

e. Derived performance ratings by featured considerations

Conclusions

Recommendations

Suggested Analysis

About the Author / Valid Results

Table of Figures

Figure A-1 Geographical Spread of Respondents

Table 1-1 Considerations Influencing Product Preferences

Table 1-2 Categories of Considerations Influencing Product Preferences

Figure 1-1 Top 3 Important Considerations

Table 1-3 Importance of Considerations

Figure 1-2 90% Confidence Intervals Importance Means

Table 2-1 Company Product Experience

Table 2-2 Allergan - Top of Mind Product

Table 2-3 Bard/Davol Top of Mind Product

Table 2-4 Bioform Medical Top of Mind Product

Table 2-5 Byron Medical Top of Mind Product

Table 2-6 Candela Top of Mind Product

Table 2-7 Ethicon Top of Mind Product

Table 2-8 Implantech Top of Mind Product

Table 2-9 Inamed Top of Mind Product

Table 2-10 Integra Top of Mind Product

Table 2-11 Medicis Top of Mind Product

Table 2-12 Mentor Top of Mind Product

Table 2-13 Spectrum Top of Mind Product

Table 2-14 Thermage Top of Mind Product

Table 2-15 Tyco Top of Mind Product

Figure 2-1 Summary of Manufacturer and Product Associations

Table 2-16 Top of Mind Company

Table 2-17 Top of Mind Company continued

Figure 2-2 Relative Positioning of Various Companies

Table 3-1 Best Companies Overall

Table 3-2 Worst Companies Overall

Figure 3-1 90% Confidence Interval Overall Opinion Mean Ratings

Figure 3-2 90% Confidence Interval Quality Mean Rating

Figure 3-3 90% Confidence Interval Pricing Mean Ratings

Figure 3-4 90% Confidence Interval Innovation Mean Ratings

Figure 3-5 90% Confidence Interval Training/Education Means Ratings

Figure 3-6 90% Confidence Interval Sales Rep Mean Ratings

Figure 3-7 90% Confidence Interval Support Mean Ratings

Figure 3-8 90% Confidence Interval Clinical Data Mean Ratings

Figure 3-9 90% Confidence Interval Business Assistance Mean Ratings

Figure 3-10 90% Overall Value Mean Ratings

Figure 3-11 Allergan Derived Performance

Figure 3-12 Bard/Davol Derived Performance

Figure 3-13 BioForm Derived Performance

Figure 3-14 Byron Derived Performance

Figure 3-15 Candella Derived Performance

Figure 3-16 Ethicon Derived Performance

Figure 3-17 Implantech Derived Performance

Figure 3-18 Inamed Derived Performance

Figure 3-19 Integra Derived Performance

Figure 3-20 Medicis Derived Performance

Figure 3-21 Mentor Derived Performance

Figure 3-22 Spectrum Derived Performance

Figure 3-23 Thermage Derived Performance

Figure 3-24 Tyco Derived Performance

Abstract

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