Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Plastic Surgery - Customer Value Drivers: Understanding the Value Drivers that Determine Surgeons' Product Preferences

Published by: Valid Results Incorporated

Published: Nov. 30, 2006 - 27 Pages


Table of Contents


Introduction & Report Overview


Abstract

Measurement Objectives

Sample Design & Distribution

Measurement & Data Collection Design

How to read this report


Executive Summary & Key Findings


Detailed Findings


I. Plastic Surgeons influential product considerations


a. Plastic Surgeons product selection influences

i. Training required to complete the procedure

ii. Patient request for specific treatment / Product / Brand

iii. Manufacturer of equipment

iv. Incision required

v. Ease of use / Skill required

vi. Time required to complete procedure

vii. Short term magnitude of appearance change

viii. Long term magnitude of appearance change

ix. Patient satisfaction with short-term effect

x. Patient satisfaction with long-term effect

xi. Speed of recovery

xii. Patient post-operative comfort

xiii. Patient cost

xiv. Cost to the surgeon

xv. Surgeon satisfaction with cosmesis

xvi. Surgeon satisfaction with post-operative trauma

xvii. Published clinical data

xviii. Complication rates

b. What factors are driving the influences of plastic surgeons to choose products


II. Conjoint Analysis


Importance of product considerations to plastic surgeons


III. Patient Satisfaction


What considerations are most important to the plastic surgeons patient

i. Duration of the treatment effect (how long does the change last)

ii. Magnitude of the treatment effect (is the difference in before and after correct)

iii. Cost of the treatment

iv. Number of treatments (visits) required to obtained desired effect

v. Lifestyle changes required to maintain effect

vi. Recovery time


Conclusion


Recommendations

Suggested Analysis


About the Author / Valid Results



Table of Figures


A-1 Geographical Spread of Respondents


Table 1-1 Influences on Product Selection


Figure 1-1 90% Confidence Intervals of Average Considerations Scores


Figure 1-2 Influences on Product Selection - Standardized Values


Figure 1-3 % Selecting Factors Influencing Product Preferences


Table 1-2 Derived Factors and Considerations


Figure 2-1 % Selecting Factors Influencing Product Preferences


Table 2-1 Factors and Levels


Table 3-1 Importance of Considerations


Figure 3-1 Influences on Customer Satisfaction - Standardized Values


Abstract

The results feature a summary of surgeons' perceptions regarding the relative influence of various considerations in determining preferences. A conjoint analysis provides the relative importance, as well as the magnitude of influence for featured factors. Also included are the surgeons' perceptions of the considerations most important in determining patient satisfaction with treatments.

The results of the data analysis identify the considerations most influential in influencing surgeons’ preferences, as well as the determinants of patient satisfaction. Through the use of factor analysis, 5 latent factors underlying surgeons’ preferences are identified and defined. The factors include: treatment efficacy, marketing, ease of use, short term satisfaction and physical/economic pain. The final results provide a means for quantifying the relative influence of considerations shaping surgeons’ preferences and are validated through the use of various analyses.

The information has applicability to product development, research & development, communications, advertising, sales, mergers & acquisitions, and other business functions.

Methodology and Purpose of this Research

100 American Medical Association (AMA) board certified plastic surgeons were randomly selected from a list of 6300 surgeons to participate in a self-administered questionnaire (SAQ) featured on the internet. Upon completion of the SAQ, 20 of the participants were selected to participate in a follow-up depth interview conducted via the telephone.

The purpose of the study is to provide information on the relative influence of general product attributes and marketing activities, in order to help companies better understand what drives surgeon preferences.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report

Price and Delivery Options
See related reports or call the number above for help from a research specialist.


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008