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A Snapshot of Orthopedic Surgeons' Practices, Procedures, Trends and Sites of CarePublished by: Valid Results Incorporated Published: Dec. 30, 2006 - 38 Pages Table of Contents
AbstractThe results feature a summary of surgeons’ self-reported procedures by category (minimally invasive), type (hip, knee, shoulder) and site of care. Also included is a summary of patient characteristics and trends in converting consultation to procedures.The results of the analyses indicate orthopedic surgery is a relatively stable market. Minimally invasive procedures have resulted in some changes to the procedures surgeons perform, as well as sites of care; however, it is not dramatic. There is evidence that orthopedic surgeons may be segmented based on the numbers and types of procedures performed, indicating some emerging specialization. Knowledge of the specific segments evolving will be helpful to companies to increase the efficiency and effectiveness of their marketing efforts. The information has applicability to sales, advertising, training, professional education, forecasting and other business functions. Methodology and Purpose of this Research 102 American Medical Association (AMA) board certified orthopedic surgeons were randomly selected from a list of 16,100 surgeons to participate in a self-administered questionnaire (SAQ) featured on the internet. Upon completion of the SAQ, 10 of the participants were selected to participate in a follow-up depth interview conducted via the telephone. The purpose of the study is to provide information on surgical practice characteristics, procedures performed and patient characteristics to be used at face value, as well as in conjunction with other data to segment the market. Get Full Details About This Report >> |
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