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Kids’ Cheese in the Obesity Era: Fun & Healthy

Published by: New Nutrition Business

Published: Jan. 8, 2006 - 24 Pages


Table of Contents


Contents


1. Introduction: 3 key success factors in kids’ food marketing

2. The future of kids’ cheese in the US

2.1 The shift to “natural”

2.2 Strings soar

2.3 Is processed cheese passé?

2.4 Strings not the be-all and end-all

3. Marketing cheese to today’s kids - and their mums

4. UK and Ireland: Cheestrings tie up a market

4.1 Meet the Cheestrings

4.2 Marketing strategy

4.3 A major investment in brand support

4.4 A unique market-crossover

4.5 Summary

Abstract

This concise and informative case study analyses the kids’ cheese markets in the US, the UK and Ireland. As well as offering three key success factors in the marketing of kids’ food products it provides detailed explorations of the marketing, branding and advertising strategies employed by key companies in the kids’ cheese category.

Convenience, health and a desire for foods to be as natural as possible are today three of the most powerful drivers of most food and beverage categories and the kids’ cheese market is no exception.

As with all New Nutrition Business case studies this 24-page report has been written based on in-depth interviews with the companies concerned to provide you with:
  • Companies’ own views on the key aspects of kids’ cheese that they have chosen to target and why
  • Information on branding and marketing strategies
  • Understanding of product formats and ingredients chosen
  • Colour illustrations of products


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