Health and Wellness - Packaged Food in Denmark

Published by: Euromonitor International

Published: Jan. 1, 2007 - 102 Pages

Table of Contents

1. Introduction

2. Executive Summary

3. Market Background

3.1 Legislation

3.2 Lifestyles

3.3 Food Culture

3.4 Obesity Rates

3.5 Organic Fresh Food

4. Health and Wellness Food Sales

4.1 Market Performance

Table 1 Retail Sales of Packaged Food by Health and Wellness Category: Value 2002-2005

Table 2 Retail Sales of Packaged Food by Health and Wellness Category: % Value Growth 2002-2005

4.2 Key Trends and Developments

4.3 Key Functional Ingredients

4.4 Retail Distribution

4.5 Retailer Activity and Private Label Trends

4.6 Forecast Market Performance

Table 3 Forecast Retail Sales of Packaged Food by Health and Wellness Category: Value 2005-2010

Table 4 Forecast Retail Sales of Packaged Food by Health and Wellness Category: % Value Growth 2005-2010

5. Confectionery

5.1 Confectionery by Health and Wellness Category

Table 5 Retail Sales of Confectionery by Health and Wellness Category: Value 2002-2005

Table 6 Retail Sales of Confectionery by Health and Wellness Category: % Value Growth 2002-2005

Table 7 Forecast Retail Sales of Confectionery by Health and Wellness Category: Value 2005-2010

Table 8 Forecast Retail Sales of Confectionery by Health and Wellness Category: % Value Growth 2005-2010

Table 9 Sugarised vs Sugar-free Functional Sugar Confectionery % Breakdown by Type 2005

Table 10 Sugarised vs Sugar-free Functional Gum % Breakdown by Type 2005

5.2 Brand Analysis

Table 11 Sugar Confectionery - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004

Table 12 Sugar Confectionery - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004

Table 13 Gum - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004

Table 14 Gum - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004

5.3 Key Functional Ingredients

5.4 New Product Developments

Summary 1 Health and Wellness Confectionery: New Product Launches 2005

5.5 Pricing Strategies

6. Bakery Products

6.1 Bakery Products by Health and Wellness Category

Table 15 Retail Sales of Bakery Products by Health and Wellness Category: Value 2002-2005

Table 16 Retail Sales of Bakery Products by Health and Wellness Category: % Value Growth 2002-2005

Table 17 Forecast Retail Sales of Bakery Products by Health and Wellness Category: Value 2005-2010

Table 18 Forecast Retail Sales of Bakery Products by Health and Wellness Category: % Value Growth 2005-2010

6.2 Brand Analysis

Table 19 Bread - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004

Table 20 Bread - High Fibre: Brand Rankings by Health and Wellness Category 2004

Table 21 Cakes - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004

Table 22 Biscuits - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004

Table 23 Biscuits - High Fibre: Brand Rankings by Health and Wellness Category 2004

Table 24 Breakfast Cereals - High Fibre: Brand Rankings by Health and Wellness Category 2004

6.3 Key Functional Ingredients

6.4 New Product Developments

Summary 2 Health and Wellness Bakery products: New Product Launches 2005

6.5 Pricing Strategies

7. Dairy Products

7.1 Dairy Products by Health and Wellness Category

Table 25 Retail Sales of Dairy Products by Health and Wellness Category: Value 2002-2005

Table 26 Retail Sales of Dairy Products by Health and Wellness Category: % Value Growth 2002-2005

Table 27 Forecast Retail Sales of Dairy Products by Health and Wellness Category: Value 2005-2010

Table 28 Forecast Retail Sales of Dairy Products by Health and Wellness Category: % Value Growth 2005-2010

Table 29 Standard Fat vs Fat-reduced Fortified/Functional Milk: % Breakdown by Type 2005

Table 30 Standard Fat vs Fat-reduced Fortified/Functional Yoghurt: % Breakdown by Type 2005

Table 31 Spoonable vs Drinking Fortified/Functional Yoghurt: % Breakdown by Type 2005

7.2 Brand Analysis

Table 32 Milk - Organic: Brand Rankings by Health and Wellness Category 2004

Table 33 Milk - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004

Table 34 Milk - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004

Table 35 Condensed/Evaporated Milk - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004

Table 36 Flavoured Milk Drinks - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004

Table 37 Flavoured Milk Drinks - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004

Table 38 Soy Milk - Naturally Healthy: Brand Rankings by Health and Wellness Category 2004

Table 39 Flavoured Powder Milk Drinks - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004

Table 40 Flavoured Powder Milk Drinks - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004

Table 41 Yoghurt - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004

Table 42 Yoghurt - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004

7.3 Key Functional Ingredients

7.4 New Product Developments

Summary 3 Health and Wellness Dairy Products: New Product Launches 2004/2005

7.5 Pricing Strategies

8. Oils and Fats

8.1 Oils and Fats by Health and Wellness Category

Table 43 Retail Sales of Oils and Fats by Health and Wellness Category: Value 2002-2005

Table 44 Retail Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2002-2005

Table 45 Forecast Retail Sales of Oils and Fats by Health and Wellness Category: Value 2005-2010

Table 46 Forecast Retail Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2005-2010

8.2 Brand Analysis

Table 47 Olive Oil - Naturally Healthy: Brand Rankings by Health and Wellness Category 2004

Table 48 Vegetable and Seed Oil - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004

Table 49 Butter - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004

8.3 Key Functional Ingredients

8.4 New Product Developments

Summary 4 Health and Wellness Oils and Fats: New Product Launches 2005

8.5 Pricing Strategies

9. Sweet and Savoury Snacks

9.1 Sweet and Savoury Snacks by Health and Wellness Category

Table 50 Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2002-2005

Table 51 Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2002-2005

Table 52 Forecast Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2005-2010

Table 53 Forecast Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2005-2010

9.2 Brand Analysis

Table 54 Sweet and Savoury Snacks - Organic: Brand Rankings by Health and Wellness Category 2004

Table 55 Sweet and Savoury Snacks - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004

Table 56 Sweet and Savoury Snacks - BFY Combination: Brand Rankings by Health and Wellness Category 2004

9.3 New Product Developments

Summary 5 Health and Wellness Sweet and Savoury Snacks: New Product Launches 2005

9.4 Pricing Strategies

Summary 6 Pricing: Standard vs HW: Sweet and Savoury Snacks 2005

10. Ready Meals

10.1 Sector Performance

Table 57 Retail Sales of Ready Meals by Health and Wellness Category: Value 2002-2005

Table 58 Retail Sales of Ready Meals by Health and Wellness Category: % Value Growth 2002-2005

Table 59 Forecast Retail Sales of Ready Meals by Health and Wellness Category: Value 2005-2010

Table 60 Forecast Retail Sales of Ready Meals by Health and Wellness Category: % Value Growth 2005-2010

Table 61 Frozen Ready Meals - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004

Table 62 Frozen Ready Meals - BFY Reduced Carb: Brand Rankings by Health and Wellness Category 2004

11. Sector Summaries

11.1 Snack Bars

Table 63 Retail Sales of Snack Bars by Health and Wellness Category: Value 2002-2005

Table 64 Retail Sales of Snack Bars by Health and Wellness Category: % Value Growth 2002-2005

Table 65 Forecast Retail Sales of Snack Bars by Health and Wellness Category: Value 2005-2010

Table 66 Forecast Retail Sales of Snack Bars by Health and Wellness Category: % Value Growth 2005-2010

Table 67 Snack Bars - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004

Summary 7 Health and Wellness Snack Bars: New Product Launches 2005

11.2 Spreads

Table 68 Retail Sales of Spreads by Health and Wellness Category: Value 2002-2005

Table 69 Retail Sales of Spreads by Health and Wellness Category: % Value Growth 2002-2005

Table 70 Forecast Retail Sales of Spreads by Health and Wellness Category: Value 2005-2010

Table 71 Forecast Retail Sales of Spreads by Health and Wellness Category: % Value Growth 2005-2010

Table 72 Jams and Preserves - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004

Table 73 Honey - Naturally Healthy: Brand Rankings by Health and Wellness Category 2004

Summary 8 Health and Wellness Spreads: New Product Launches 2005

11.3 Ice Cream

Table 74 Retail Sales of Ice Cream by Health and Wellness Category: Value 2002-2005

Table 75 Retail Sales of Ice Cream by Health and Wellness Category: % Value Growth 2002-2005

Table 76 Forecast Retail Sales of Ice Cream by Health and Wellness Category: Value 2005-2010

Table 77 Forecast Retail Sales of Ice Cream by Health and Wellness Category: % Value Growth 2005-2010

Table 78 Ice Cream - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004

Table 79 Ice Cream - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004

Summary 9 Health and Wellness Ice Cream: New Product Launches 2005

11.4 Baby Food

Table 80 Retail Sales of Baby Food by Health and Wellness Category: Value 2002-2005

Table 81 Retail Sales of Baby Food by Health and Wellness Category: % Value Growth 2002-2005

Table 82 Forecast Retail Sales of Baby Food by Health and Wellness Category: Value 2005-2010

Table 83 Forecast Retail Sales of Baby Food by Health and Wellness Category: % Value Growth 2005-2010

Table 84 Milk Formula - FFI Lactose-free: Brand Rankings by Health and Wellness Category 2004

Summary 10 Health and Wellness Baby Food: New Product Launches 2005

11.5 Sauces, Dressings and Condiments

Table 85 Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2002-2005

Table 86 Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2002-2005

Table 87 Forecast Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2005-2010

Table 88 Forecast Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2005-2010

Table 89 Bouillon/Stock Cubes - BFY Reduced Salt: Brand Rankings by Health and Wellness Category 2004

Table 90 Soy-based Sauces - Organic: Brand Rankings by Health and Wellness Category 2004

Table 91 Ketchup - Organic: Brand Rankings by Health and Wellness Category 2004

Summary 11 Health and Wellness Sauces, Dressings and Condiments: New Product Launches 2004/2005

11.6 Soup

Table 92 Retail Sales of Soup by Health and Wellness Category: Value 2002-2005

Table 93 Retail Sales of Soup by Health and Wellness Category: % Value Growth 2002-2005

Table 94 Forecast Retail Sales of Soup by Health and Wellness Category: Value 2005-2010

Table 95 Forecast Retail Sales of Soup by Health and Wellness Category: % Value Growth 2005-2010

Table 96 Soup - Organic: Brand Rankings by Health and Wellness Category 2004

Table 97 Soup - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004

Summary 12 Health and Wellness Soup: New Product Launches 2004

11.7 Pasta

Table 98 Retail Sales of Pasta by Health and Wellness Category: Value 2002-2005

Table 99 Retail Sales of Pasta by Health and Wellness Category: % Value Growth 2002-2005

Table 100 Forecast Retail Sales of Pasta by Health and Wellness Category: Value 2005-2010

Table 101 Forecast Retail Sales of Pasta by Health and Wellness Category: % Value Growth 2005-2010

Table 102 Pasta - Organic: Brand Rankings by Health and Wellness Category 2004

Summary 13 Health and Wellness Pasta: New Product Launches 2005

11.8 Canned/preserved Food

Table 103 Retail Sales of Canned/Preserved Food by Health and Wellness Category: Value 2002-2005

Table 104 Retail Sales of Canned/Preserved Food by Health and Wellness Category: % Value Growth 2002-2005

Table 105 Forecast Retail Sales of Canned/Preserved Food by Health and Wellness Category: Value 2005-2010

Table 106 Forecast Retail Sales of Canned/Preserved Food by Health and Wellness Category: % Value Growth 2005-2010

Table 107 Canned/Preserved Food - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004

Table 108 Canned/Preserved Food - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004

11.9 Dried Processed Food

Table 109 Retail Sales of Dried Processed Food by Health and Wellness Category: Value 2002-2005

Table 110 Retail Sales of Dried Processed Food by Health and Wellness Category: % Value Growth 2002-2005

Table 111 Forecast Retail Sales of Dried Processed Food by Health and Wellness Category: Value 2005-2010

Table 112 Forecast Retail Sales of Dried Processed Food by Health and Wellness Category: % Value Growth 2005-2010

Table 113 Rice - High Fibre: Brand Rankings by Health and Wellness Category 2004

Abstract

Euromonitor International's Health and Wellness Food in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different beverage sectors. It provides the latest retail sales data (2002-2005), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2011 illustrate how the market is set to change. . Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products . Why buy this report? * Get a detailed picture of the health and wellness beverages industry; * Pinpoint trends and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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