Strategic Analysis of the European Natural and Nature-Identical

Published by: Frost & Sullivan

Published: Jun. 22, 2007 - 179 Pages

Table of Contents

1. Executive Summary

1. Market Overview

1. Introduction

2. Summary of Major Findings

1. Market Growth Opportunities

2. Industry Challenges Drivers and Restraints

3. Trends by Product Type

4. Competitive Structure

5. Conclusions and Recommendations

2. Industry Insight

1. Introduction

1. Overview

2. Food Colours- Properties and Classifications

3. Natural Colours - Product Types and Properties

2. Market Dynamics of European Natural Food Colour Market

1. Industry Structure

2. Mergers and Acquisitions

3. Alliances and Joint Ventures

4. Market Trends and Developments

3. Legislation

1. Legislative Scenario in Europe

4. Company Profiles

1. Chr.Hansen A/S

2. Sensient Technologies Corporation

3. Fiorio Colori S.P.A

4. Wild Flavors Inc

5. Overseal Natural Ingredients Ltd

6. Phytone Limited

7. D.D.Williamson & Co. Inc

8. DSM N.V.

5. Industry Challenges

1. Challenges Facing the European Natural Food Colours Market

2. Strategic Recommendations

3. Analysis of the Total European Natural and Nature-Identical Food Colours Market

1. Market Overview

1. Introduction

2. Market Drivers

a. Consumer Preference for Natural Food Products

b. Documented History of Safe Consumption of Natural Food Colours

c. Health Benefits Associated with the Use of Natural and Nature-identical Food Colours

d. Widening Application Base

3. Market Restraints

a. Rise in Demand for Foods without E-numbers

b. Consolidation of the Food and Beverage Industry

c. Difficulty in Introducing New Colours

2. Forecasts and Trends

1. Product Lifecycle Analysis

2. Market Engineering Measurements

3. Unit Shipment and Revenue Forecasts

4. Pricing Analysis

5. Product Analysis

6. Application Analysis

3. Competitive Analysis

1. Competitive Structure

4. Analysis of the European Natural Food Colours Market

1. Analysis of the Total European Natural Colours Market

1. Introduction

2. Market Drivers

3. Market Restraints

4. Market Engineering Measurements

5. Forecasts and Pricing Trends of the Total European Natural Colours Market

6. Product Analysis

7. Application Analysis

8. Geographical Analysis

9. Competitive Structure

10. Market Share Analysis

2. Analysis of the European Natural Red Food Colours Market

1. Introduction

2. Market Drivers

3. Market Restraints

4. Market Engineering Measurements

5. Forecasts and Pricing Trends of the European Natural Red Food Colours Market

6. Forecasts and Pricing Trends of the European Anthocyanin Market

7. Forecasts and Pricing Trends of the European Carmine Market

8. Forecasts and Pricing Trends of the European Betanin Market

9. Forecasts and Pricing Trends of the European Lycopene Market

10. Product Analysis

11. Competitive Landscape

3. Analysis of the European Natural Orange Food Colours Market

1. Introduction

2. Market Drivers

3. Market Restraints

4. Market Engineering Measurements

5. Forecasts and Pricing Trends of the European Natural Orange Food Colours Market

6. Forecasts and Pricing Trends of the European Annatto Market

7. Forecasts and Pricing Trends of the European Natural Beta-carotene Market

8. Forecasts and Pricing Trends of the European Paprika Market

9. Product Analysis

10. Competitive Landscape

4. Analysis of the European Natural Yellow Food Colours Market

1. Market Overview

2. Market Drivers

3. Market Restraints

4. Market Engineering Measurements

5. Forecasts and Pricing Trends of the European Natural Yellow Food Colours Market

6. Forecasts and Pricing Trends of the European Lutein Market

7. Forecasts and Pricing Trends of the European Curcumin Market

8. Product Analysis

9. Competitive Landscape

5. Analysis of the European Natural Green Food Colours Market

1. Market Overview

2. Market Drivers

3. Market Restraints

4. Market Engineering Measurement

5. Forecasts and Pricing Trends of the European Natural Green Food Colours Market

6. Competitive Landscape

5. Analysis of the European Caramel Colours Market

1. Market Overview

1. Introduction

2. Market Drivers

3. Market Restraints

2. Forecasts and Trends

1. Market Engineering Measurements

2. Unit Shipment and Revenue Forecasts

3. Pricing Analysis

4. Product Analysis

5. Application Analysis

6. Geographical Analysis

3. Competitive Analysis

1. Competitive Structure

2. Market Share Analysis

6. Analysis of the European Nature-Identical Food Colours Market

1. Market Overview

1. Introduction

2. Market Drivers

3. Market Restraints

2. Forecasts and Trends

1. Market Engineering Measurements

2. Unit Shipment and Revenue Forecasts

3. Pricing Analysis

4. Product Analysis

3. Competitive Analysis

1. Competitive Structure

2. Market Share Analysis

7. Database of Key Industry Participants

1. Key Market Participants

1. Top Manufacturers

8. Decision Support Database

1. DSD Tables

1. Cheese Production Data

2. Butter Production Data

Abstract

This Frost & Sullivan research service titled Strategic Analysis of European Natural and Nature-identical Food Colours Market provides an overview of the trends, market drivers, restraints and challenges influencing the polyols market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: red, orange, yellow, green natural pigments, caramel colours and nature-identical colours.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

• Total natural and nature identical colours
• Natural colours
• Caramel colours
• Nature identical colours

Market Overview
Natural Food Colours Ride on Health Benefits to Steal the March on Synthetic Colours

Reacting to several reported cases of allergies and intolerance to synthetic food colours, consumers all over the world - especially Europe - are turning to natural food colours, which have a documented history of being safe for consumption. The European market contributes 40 per cent of the global natural colours revenue. In 2006, red natural colours contributed 76 per cent of the total European revenue, while caramel colours led in terms of volume by accounting for 99 per cent of the total volume. The elevation of the status of natural food colours from mere colourants to health promoting ingredients and rising awareness of their bioactive properties have further increased their demand.

Many natural colours including curcumin, beta carotene, lutein and lycopene have colouring property as well as pronounced health benefits. For instance, Lycopene has antioxidant properties and is also beneficial for eye-health, can prevent skin aging, cardiovascular disease, cancer, diabetes, osteoporosis and even male infertility. "Apart from these innate benefits, manufacturers have also used technological innovations to enhance product properties such as stability," says the analyst of this research. "Recently produced natural colours are relatively more stable in varying conditions of temperature, light and pH."

Popularity of Natural Food Colours Encourage Producers to Widen Application Base

The soaring popularity of natural colours is prompting manufacturers to invest in R&D to widen the scope of the products beyond the current segments of soft drinks, confectionery, dairy, bakery, processed foods and alcoholic beverages. These R&D activities can be aimed at improving the physical properties of natural colours and thereby, the shelf life of the end product. European manufacturers could collaborate with research organisations and renowned universities to promote research activities on natural colours.

Similarly, alliances and joint ventures with Asian manufacturers will also hold market participants in good stead by easing the price pressures created by the influx of Indian and Chinese products as well as offer opportunities for market expansion. "In addition, vertical integration with raw material suppliers is also a viable strategy that will enhance the bargaining power of colour manufacturers," notes the analyst. "With most of the raw materials used in the manufacture of natural colours being agricultural products, vertical integration is likely to aid the colour manufacturers in terms of stabilising the raw material supply and controlling their prices."

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