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Cooking and Home Show Viewership Report 2007Published by: Riedel Marketing Group Published: Jul. 11, 2007 - 25 Pages Table of ContentsTHE COOKING AND HOME SHOW VIEWERSHIP REPORT TABLE OF CONTENTS Methodology Sample Methodology Cooking Shows Do you watch cooking shows? Why do you watch cooking shows? Are you watching more, less or the same number of cooking shows? Why are you watching more cooking shows than you did two years ago? Why are you watching less cooking shows than you did two years ago? Have you ever purchased any food prep product because you saw it advertised on a cooking show? Have you ever purchased any food prep product because you saw it used on a cooking show? Have you ever purchased any food prep product because it carried the name of a famous chef? When you are deciding to purchase cooking products, how influential is each of the following sources of information? Home Renovation/Home Decorating Shows Do you watch home renovation/home decorating shows? Why do you watch home shows? Are you watching more, less or the same number of home shows? Why are you watching more home shows than you did two years ago? Why are you watching less home shows than you did two years ago? Have you ever purchased any home furnishings product because you saw it advertised on a home show? Have you ever purchased any home furnishings product because you saw it used on a home show? Have you ever purchased any home furnishings product because it carried the name of a home show host? When you are deciding to purchase home furnishings products, how influential is each of the following sources of information? Appendix I: Background on the HomeTrend Influentials Panel Appendix II: Questionnaire AbstractThe “Cooking and Home Show Viewership” report, which is based on an online click-through survey of the 100-member panel of HomeTrend Influentials, reveals just how influential TV cooking shows and home shows are on the purchase of cooking products and home furnishings. Find out what percent of HomeTrend Influentials buy cookware, bakeware, kitchen tools and gadgets, and/or kitchen appliances because they saw them advertised on cooking show, saw them being used by chefs on cooking shows, or because the product carried the name of a famous chef. Find out what percent of HomeTrend Influentials buy furniture, floor coverings, linens, and/or home decor items because they saw them advertised on home renovation or decorating shows, saw them being used by the hosts of home renovation or decorating show, or because the product carried the name of a host of a home renovation or decorating show. Before you make a decision to advertise on a TV cooking show or home show or get your product featured on a cooking show or home show and before you make a licensing deal with a TV cooking show chef or home show host, you need to read the “Cooking and Home Show Viewership” report. The “Cooking and Home Show Viewership” report is written and edited by RMG Senior Partner A.J. Riedel, a highly regarded marketing authority, forecaster of consumer trends, and advisor to many housewares companies. Riedel has been tracking housewares and home goods trends since 1999.Get Full Details About This Report >> |
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