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High-Definition Set-top Boxes and Chipsets: The European marketPublished by: Screen Digest Published: Apr. 1, 2007 - 24 Pages Table of ContentsTable of Contents Executive summary 1. HDTV roll-out and forecasts HD drivers HD services take-up and forecasts HD ready households HD watching households Availability of HD broadcast and HD content HD across delivery platforms HD influences Display technology China Picture quality is an issue High definition home video discs Home networking The European market for HD set-top boxes and HD semiconductors Scenarios for migration to MPEG-4 AVC 2. High definition technology Background Why resolution matters The importance of encoding MPEG-2 HDTV MPEG-4 AVC VC-1 encoding Set-top box overview Falling single-channel decoder costs Dual-channel designs New system partitioning Semiconductor manufacturing Box design cycle Other HD cost factors Memory HD challenges Terrestrial HD broadcasting AVC licensing Media Centres and hybrid STBs Copy protection Microsoft DRM Secure Video Processor TrustZone HD-ready displays EICTA's 'HD ready' minimum requirements for TV sets 3. MPEG-4 decoder silicon manufacturers AMD Broadcom Conexant Systems Fujitsu LSI Logic Micronas (WISchip International) MND NEC Electronics Neotion NXP Semiconductor Pixelworks Sigma Designs STMicroelectronics Texas Instruments Vivace Semiconductor Zoran 4. MPEG-4 silicon intellectual property providers ARM ARC International Imagination Technologies Improv Systems Matsushita (Elixent) MIPS Technologies Renesas Technology Silicon Image (Sci-worx) Tensilica 5. HDTV Set-top box providers Advanced Digital Broadcast Amino Communications Amstrad Apple Cisco (includes Scientific Atlanta) Coship Electronics Echostar Humax LG Electronics Matsushita (Panasonic) Motorola Netgem Pace Micro Technology Philips Consumer Electronics Pioneer Sagem Communication Samsung Sony Tatung Thomson Tilgin Toshiba Wegener Glossary AbstractThis is the third Screen Digest report to focus on the roll-out of high-definition across the audiovisual industries, and focuses on the set-top box business and the market for HD video decoding chips. With the number of HD-ready households in the 17 top western European markets projected to reach 82m by 2010, Screen Digest forecasts a significant market for HD set-top boxes for satellite, cable, IPTV and terrestrial pay-TV platforms. While early HD launches, particularly in the US, used MPEG-2 video compression, almost all new HD launches are now using the more efficient MPEG-4 Advanced Video Codec (AVC) encoding. This has created a significant new market for MPEG-4 decoding chipsets and MPEG-4 set-top boxes. The report profiles all of the major players in the industry, including set-top box makers, AVC chipset suppliers and silicon intellectual property providers. It values the European market for AVC silicon and set-top boxes with forecasts to 2010, based on Screen Digest's HDTV models. The report also maps all current deployments of HD set-top boxes by TV operator/platform, set-top box provider, set-top box models and chipsets used. Key findings: HD ready households in the top 17 European markets reaching 82m by 2010 Of these, 17m will be 'HD watching' -- i.e. requiring an HDTV set-top box to receive hi-def content HD pay TV platforms had been launched in 11 European countries by the end of 2006, with many more expected in 2007 While early HDTV launches in the US have used mostly MPEG-2 video compression, the vast majority of HD services in the rest of the world are using more efficient MPEG-4 encoding, specifically the Advanced Video Codec (AVC) After a slow start, AVC-decoding chipsets became readily available in the second half of 2006 from manufacturers including Broadcom, Conexant, Sigma Designs, STMicroelectronics and Texas Instruments AVC HD set-top boxes have been deployed by a number of manufacturers including ADB, Amstrad, EchoStar, Humax, LG, Netgem, Pace, Philips, Sagem, Scientific Atlanta and Thomson AVC chipsets are also needed in the much larger market for HD DVD players, Blu-ray Disc players and hi-def games consoles The AVC-chipset market is fast-developing: while many early chipset designs used an existing MPEG-2 chip with an AVC decoder added, single-chip designs are now emerging, with dual-decoding channels. Improved designs and manufacturing experience is increasing yields and reducing costs Support for home networking and secure transfer of HD content to portable devices is already being supported by chipset and set-top box makers, though has not been deployed by pay TV operators Screen Digest forecasts a European market for 8m AVC set-top boxes by 2010, worth nearly €700m The European market for AVC chipsets, including those used in disc players and games consoles, is projected to be worth €344m in 2010Get Full Details About This Report >> |
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