Men's Health - US

Published by: Mintel International Group Ltd.

Published: Jun. 1, 2007 - 72 Pages

Table of Contents

Scope and Themes

What you need to know

Data sources

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Health consciousness shifts with phase of life

Aging population will drive continued growth of the men’s health market

Diet and nutrition

Activity and fitness

Health care

Personal care

Future trends

Market forecast

Background Factors

Health-driven spending

Figure 1: Market sizes of selected health-related categories, in current prices, 2001-06

Impact of age

Figure 2: Growth of the U.S. male population, by age, 2002, 2007 & 2012

Figure 3: Attitudes toward a healthy diet, by age, Jan-Oct 2006

Figure 4: Average annual health care expenditures of single males, by age, 2004-05

Health consciousness

Figure 5: Health consciousness segment composition, profile by age, April 2007

Figure 6: Health consciousness segment composition, profile by household income, April 2007

Diet and Nutrition

Introduction

Figure 7: Healthier eating habits in males, by age, 2002-06

Dietary constraints

Figure 8: Self-imposed dietary constraints, by age, April 2007

Figure 9: Self-imposed dietary constraints, by household income, April 2007

Reasons to monitor diet

Figure 10: Reasons to watch diet, by age, Jan-Oct 2006

Non-prescription dieting methods

Figure 11: Non-prescription dieting methods used, by age, Jan-Oct 2006

Types of foods bought by dieters

Figure 12: Types of foods bought by dieters, by age, Jan-Oct 2006

Fast food

Figure 13: Attitudes toward fast food, by race/ethnicity, Jan-Oct 2006

Figure 14: Frequency of visits to fast food restaurants, by age and race/ethnicity, Jan-Oct 2006

Figure 15: Attitudes toward fast food by black respondents, by age, Jan-Oct 2006

Figure 16: Attitudes toward fast food, by household income, Jan-Oct 2006

Segmentation by health consciousness

Figure 17: Interest in dietary and nutritional products and services, by level of health consciousness, April 2007

Activity and Fitness

Introduction

Frequency of physical workouts

Figure 18: Frequency of physical workouts, by age, April 2007

Figure 19: Frequency of physical workouts, by household income, April 2007

Attitudes toward physical activity

Figure 20: Attitudes toward exercise, by age, Jan-Oct 2006

Fitness activities

Figure 21: Fitness activities, by age, Jan-Oct 2006

Attitudes toward health and fitness clubs

Figure 22: Attitudes toward fitness clubs, April 2007

Reasons not to join a gym

Figure 23: Reasons not to join a gym, March 2006

Fitness products and services

Figure 24: Interest in fitness products and services, by level of health consciousness, April 2007

Health Care

Health insurance

Figure 25: Average annual expenditure of single males on health insurance, at current and constant prices, 2000-05

Figure 26: Graph: Indexed Average annual expenditure of single males on health care and health insurance, 2000-05

Types of health insurance

Figure 27: Types of health insurance carried, April 2007

Last physical exam

Figure 28: Most recent physical exam, by age, April 2007

Customer satisfaction

Figure 29: Degree of satisfaction with health insurance, April 2007

Figure 30: Degree of satisfaction with health insuirance by type of insurance

Sources of information

Figure 31: Trusted sources of information on healthcare, by level of health consciousness, April 2007

Segmentation by health consciousness

Figure 32: Types of health insurance carried, by level of health consciousness, April 2007

Figure 33: Most recent physical exam, by level of health consciousness, April 2007

Figure 34: Trusted sources of information, by level of health consciousness, April 2007

Vitamins and drugs

Figure 35: Average annual expenditure of single males on pharmaceutical drugs, at current and constant prices, 2000-05

Use of pharmaceutical remedies

Figure 36: Use of pharmaceutical remedies, by age, Jan-Oct 2006

Use of vitamin and mineral supplements

Figure 37: Use of vitamin and mineral supplements, by type of vitamin/mineral, by age, Jan-Oct 2006

Use of cold/allergy/sinus remedies

Figure 38: Use of cold/allergy/sinus remedies, by age, Jan-Oct 2006

Most common ailments

Figure 39: Most common ailments, by age, Jan-Oct 2006

Figure 40: use of non-prescription products for key ailments, by age, Jan-Oct 2006

Personal Care

Introduction

Figure 41: Average annual expenditure of single males on personal care products and services, at current and constant prices, 2000-05

Use of common personal care products

Figure 42: Use of common personal care products, by age, Jan-Oct 2006

Figure 43: Use of common personal care products, by race/ethnicity, Jan-Oct 2006

Specific formulations of moisturizers, creams, or lotions used

Figure 44: Formulations of moisturizers, creams, and lotions used, by race/ethnicity, Jan-Oct 2006

Figure 45: Types of facial care products used, by race/ethnicity, Jan-Oct 2006

Figure 46: Formulations of facial care products used, by race/ethnicity, Jan-Oct 2006

Attitudes toward personal care products

Figure 47: Attitudes toward health and personal care spending, by younger men, by race/ethnicity, Jan-Oct 2006

Figure 48: Attitudes toward antiperspirant/deodorant pricing, by race/ethnicity, December 2006

Figure 49: attitudes toward antiperspirant/deodorant, by race/ethnicity, December 2006

Attitudes toward personal grooming

Figure 50: Attitudes toward grooming, by race/ethnicity, April 2007

Interest in personal care by health consciousness

Figure 51: Attitudes toward grooming, by level of health consciousness, April 2007

Figure 52: Interest in personal care products and services, by level of health consciousness, April 2007

Future and Forecast

Future trends

Aging boomers will justify separate marketing

Figure 53: Growth of the U.S. male population, by age, 2007 & 2012

Nutraceuticals for men only

Multivitamins

Prostate cancer prevention

Sexual health and erectile dysfunction (ED)

Men’s health legislation

Market forecast

Health insurance

Figure 54: Forecast of U.S. average annual expenditure of single males on health insurance, at current and constant prices, 2005-10

Pharmaceutical drugs

Figure 55: Forecast of U.S. average annual expenditure of single males on pharmaceutical drugs, at current and constant prices, 2005-10

Personal care products and services

Figure 56: Forecast of U.S. average annual expenditure of single males on personal care products and services, at current and constant prices, 2005-10

Forecast factors

Abstract

The last five years have seen an increasing trend among men toward healthier living and eating, driving booming sales growth in a range of markets. Additionally, marketing for products in personal care and nutritional supplements is becoming increasingly gender-specific. In this report, Mintel takes a closer look at how men approach the topics of diet, exercise, health care, and personal care.

Insights are supported by exclusive Mintel consumer research, answering questions such as:

• Are men really eating healthier than before?
• How many men are concerned about grooming and beauty?
• What types of dietary and personal care products do men find interesting?
• At what ages are men most and least health conscious?
• What do men want out of their health club?
• Which ailments draw the most over-the-counter consumers?
• How happy are men with their health insurance?
• When and how often do men see their doctors?
• What sources of medical information do men trust most?

Mintel has looked at responses by various demographic factors, such as age, race/ethnicity, household income, and region, analyzing trends, consumer perspective and usage trends. Mintel’s exclusive consumer research defines three types of active male consumers:

• Very health conscious: These respondents report limiting both the amount and content of food they eat, and engage in three or more workouts of at least 15 minutes per week
• Moderately health conscious: These respondents report limiting either the amount or the content of what they eat, and work out one to two times a week
• Not health conscious: These respondents report no restrictions to their diet and no physical workouts on a weekly basis

By identifying these groups, Mintel is able to develop a profile of the average male as he progresses through different life stages. This allows Mintel to make pointed recommendations for health products and services.

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