U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Advanced Analysis : Market Research Report

U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Advanced Analysis

Published by: IDC

Published: Apr. 30, 2007 - 22 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Mobile Messaging and Entertainment Adoption Overlap

Figure: U.S. Wireless Consumer SMS Users' Adoption of Other Messaging and Content Offerings

Figure: U.S. Wireless Consumer MMS Users' Adoption of Other Messaging and Content Offerings

Figure: U.S. Wireless Consumer IM Users' Adoption of Other Messaging and Content Offerings

Figure: U.S. Wireless Consumer Ringtone Users' Adoption of Other Messaging and Content Offerings

Figure: U.S. Wireless Consumer Wallpaper/Graphics Users' Adoption of Other Messaging and Content Offerings

Figure: U.S. Wireless Consumer Game Users' Adoption of Other Messaging and Content Offerings

Figure: U.S. Wireless Consumer Email Users' Adoption of Other Messaging and Content Offerings

Figure: U.S. Wireless Consumer Web/WAP Users' Adoption of Other Messaging and Content Offerings

Figure: U.S. Wireless Consumer Video/TV Users' Adoption of Other Messaging and Content Offerings

Figure: U.S. Wireless Consumer Full-Track Music Users' Adoption of Other Messaging and Content Offerings

Additional Findings

Figure: U.S. Wireless Service/Content Adoption Overlap, 3Q06

Decision Tree and Linear Regression Results

Future Outlook

Essential Guidance

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Related Research

Synopsis

Abstract

This document is about U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Advanced Analysis

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