Childhood Obesity - UK

Published by: Mintel International Group Ltd.

Published: Jun. 1, 2007 - 135 Pages

Table of Contents

Issues in the Market

Market themes

Definitions

Key themes

Market in Brief

Not so little Britain

The government weighs in

What the food industry did next

Whose fault is it anyway?

Consumers respond to health messages

Redefining the food industry

Internal Market Environment

Key Points

Changing childhood lifestyles

Parental paranoia

Real play...

...vs virtual play

Figure 1: 7-16-year-olds who watch satellite/cable/digital TV, and those who play computer games consoles/hand held games, 2002-06

Sedentary lifestyles

Sport on the timetable...

…exercise increasingly squeezed out

New parenting models

Media influence is growing

Back to school

Natural rhythm of the day has broken down…

…and real cooking skills are waning…

… while virtual cooking skills are on the rise

Broader Market Environment

Key points

Soaring levels of obesity

Figure 2: Current and projected levels of obesity among UK children by age and gender, 2003 and 2010

By parental weight

Figure 3: Current and projected levels of obesity among UK children by parental weight and gender, 2003 and 2010

Fewer children...

Figure 4: Changes in UK population, boys and girls, 2002-12

…but more of them are obese

Adult population moving upmarket

Figure 5: Changes in socio-economic status, 2002-12

The great divide

ABs have greater literacy in parenting skills…

…which affects their children’s lifestyle

Working women are on the rise

Figure 6: Employed women (million), 2002-12

Government initiatives

School initiatives

Brand Communication and Promotion

Key points

Advertising food and drink to children

Background

TV advertising

Other media

Marketing to children - voluntary codes

Implications

Market Profiles

Key points

Chocolate confectionery

Figure 8: UK retail value sales of chocolate confectionery, at current prices, 2002-06

Premium end props up chocolate

Chocolate in meltdown

Carbonates

Figure 9: UK on- and off-trade sales of carbonates, by volume and value, at current prices, 2002-06

Bubbles lose fizz

The future’s flat

Sweet biscuits

Figure 10: UK retail volume and value sales of sweet biscuits, at current prices, 2002-07

Some small growth

Top end biscuits

Fruits

Figure 11: UK retail value sales of fruits, at current prices, 2002-06

Healthy growth

Room to bloom

Yogurts

Figure 12: UK retail value sales of yogurts, at current prices, 2002-06

Health messages boost yogurt

Yogurt snacks

The Future

Key points

Changing attitudes…

…and purchasing behaviours

Fruity fun

Fruit segments

Sweet treats

Chocolate rationing

Rich pickings for health

Social Issues Surrounding Obesity

Key points

Rise in eating disorders

Figure 13: Overeating, obesity and anorexia, bulimia: close friends involved, other people of their age involved and most common among young people of their age, 11-16-year-olds, 2002-06

Other people’s problems

Girls are the experts

Consumer 1 - Competitive Context - What Do Children Spend Their Money On?

Key points

Pocket money

Figure 14: Total amount of money received in a week, 7-14-year-olds, 2002-06

More cash

Older children get more

Figure 15: Total amount of money received in a week, 7-14-year-olds, 2006

15-16s

Figure 16: Total amount of money received in a month, 15-16-year-olds, 2002-06

But less value

How money is spent?

Figure 17: How money is spent, 11-16-year-olds, 2002-06

Electronic influence

Weekly spend per category

Figure 18: Average weekly spend per category, 11-16-year-olds, 2006

Going out is most important

Consumer 2 - Children’s Attitudes to Foods

Key points

Figure 19: Agreement with attitude statements on food, 7-16-year-olds, 2002-06

Sweets losing appeal?

Young ABs are less sweet

Teens opt for bed not breakfast

Attitudes to eating

Figure 20: Agreement with attitude statements on food, 11-16-year-olds, 2002-06

Health message getting through

Food rebels

Food is a boy/girl thing

Figure 21: Agreement with attitude statements on food, 11-16-year-olds, 2006

The Consumer 3 - Changing Eating Habits

Key points

Various foods/snacks

Figure 22: Consumption of various foods/snacks, 7-16-year-olds, 2002-06

No change in snack favourites

Crisps

Figure 23: Weekly consumption of packets of crisps by 7-16-year-olds, 2002-06

Crunch time for crisps

Snack attack

Chocolate and biscuits

Figure 24: Frequency of consumption of biscuits & chocolate, 11-16-year-olds, 2006

Children stay sweet on snacks

Chocolate dipping

Biscuit snackers stay faithful

Who’s eating habits are changing?

Crisps and chocolate suffer…

… while cereal bars decline

Who’s buying?

Figure 25: Who buys most selected foods, 7-16-year-olds, 2006

Parents foot the snack bill

Parental purchasing on the up

Self-purchase is greater amongst older children

C2DEs parents are playing catch up

Drinking habits

Figure 26: Consumption of various drinks, 7-16-year-olds, 2002-06

Drinks get healthy

Water is cool

Fizzy drinks

Figure 27: Weekly consumption of fizzy drinks, 7-16-year-olds, 2002-06

Fizz goes pop

Changing children’s consumption habits

Who is buying?

Figure 28: Who buys most selected drinks, 7-16-year-olds, 2006

Pop out, fruit juice in

Changing purchasing behaviour

Kids and parents reject fizz

Foods and favourite foods eaten

Figure 29: Foods eaten and liked best, 7-16-year-olds, 2002-06

Back to basics

Children of upmarket consumers eat more healthily

Figure 30: Propensity to eat vegetables by gender, age and socio-economic status, 2006

Older children still eating unhealthy foods

Figure 31: Propensity to eat frozen beefburgers by gender, age, and socio-economic status, 2006

The Consumer 4 - Out of Home Food Eating Habits

Key points

Burger and pizza places

Figure 32: 7-10-year-olds who visit burger bars and pizza places, 2002-06

Burger bars and fast food places

Figure 33: 11-16-year-olds who visit fast food places and pizza places, 2002-06

Pizzas take greater slice

Bad news for burgers

Who eats where

Appendix

Consumer research

Abbreviations

Internal market environment

Figure 40: 7-16-year-olds who watch satellite/cable/digital TV, and those who play computer games consoles/hand-held games, by gender, age, socio-economic group and region, 2006

Figure 41: Average amount of time spent playing sports per week (outside of school or in their own leisure time), 7-10s by gender, age, socio-economic group and region, 2002-06

Figure 42: Average amount of time spent playing sports per week (outside of school or in their own leisure time), 11-16s by demographic sub-group, 2002-06

Figure 43: Agreement with the statement ‘I think children should eat what they are given’, 2002-06

Figure 44: Agreement with the statement ‘I think children should eat what they are given’, by demographic sub-group, 2006

Figure 45: Agreement with the statement ‘I find it difficult to say no to my kids’, 2002-06

Figure 46: Agreement with the statement ‘I find it difficult to say no to my kids’, by demographic sub-group, 2006

Figure 47: Age of child population, 2002-12

Broader market environment

Figure 48: Current and projected levels of obesity among UK children, by region and gender, 2002 and 2010

Social issues surrounding obesity

Figure 49: Overeating, obesity and anorexia, bulimia, close friends involved, other people of their age involved and most common among young people of their age, 11-16-year-olds, by gender, age, socio-economic group and region, 2006

Consumer 1 - The Competitive Context - What do children spend their money on?

Pocket money

Figure 50: Total amount of money received in a week, 7-14-year-olds, 2002-06

Figure 51: Total amount of money received in a week, 7-14-year-olds, by demographic sub-group, 2006

Figure 52: Total amount of money received in a month, 15-16-year-olds, 2002-06

Figure 53: Total amount of money received in a month, 15-16-year-olds, by demographic sub-group, 2006

How is money spent?

Figure 54: How money is spent, 7-10-year-olds, 2002-06

Figure 55: How money is spent, 11-16-year-olds, 2002-06

Weekly spend per category

Figure 56: Average weekly spend per category, 11-14-year-olds, 2002-06

Figure 57: Average weekly spend per category, 15-16-year-olds, 2002-06

The Consumer 2 - Children’s Attitudes to Food

Figure 58: Agreement with attitude statements on food, 7-16-year-olds, by gender, age, socio-economic group and region, 2006

Figure 59: Agreement with attitude statements on food, 11-16-year-olds, by demographic sub-group, 2006

Figure 60: Agreement with attitude statements on food, 11-16-year-olds, by demographic sub-group, 2006

Figure 61: Agreement with attitude statements on food, 11-16-year-olds, by demographic sub-group, 2006

The Consumer 3 - Changing Food Habits

Various foods/snacks

Crisps

Figure 62: Frequency of consumption and who buys most, 7-16-year-olds, 2002-06

Biscuits

Figure 63: Frequency of consumption and who buys most, 11-16-year-olds, 2002-06

Figure 64: Frequency of consumption and who buys most, 11-16-year-olds, 2002-06

Chocolate

Figure 65: Frequency of consumption of chocolate, 7-10-year-olds, 2002-06

Figure 66: Frequency of consumption of chocolate, 11-16-year-olds, 2002-06

Figure 67: Who buys most of the chocolate that 7-16-year-olds eat, 2002-06

Sweets

Figure 68: Frequency of consumption and who buys most, 7-16-year-olds, 2002-06

Cereal bars

Figure 69: Frequency of consumption and who buys most, 11-16-year-olds, 2002-06

Figure 70: Frequency of consumption and who buys most, 7-16-year-olds, 2002-06

Ice-cream bar

Figure 71: Frequency of consumption and who buys most, 7-16-year-olds, 2002-06

Cereal

Figure 72: Frequency of consumption of cereal, 7-16-year-olds, 2002-06

Pot snacks

Figure 73: Frequency of consumption of pot snacks, 7-16-year-olds, 2002-06

Figure 74: Who buys most of the pot snacks that 11-16-year-olds eat, 2002-06

Yogurt

Figure 75: Frequency of consumption of yogurt, 7-16-year-olds, 2002-06

Ready to eat desserts

Figure 76: Frequency of consumption of ready to eat desserts, 11-16-year-olds, 2002-06

Figure 77: Consumption of crisps/savoury snacks, by gender, age, region and socio-economic group, 7-16s, 2002-06

Figure 78: Consumption of chocolate, by gender, age, region and socio-economic group, 7-10s, 2002-06

Figure 79: Consumption of chocolate, by gender, age, region and socio-economic group, 11-16s, 2002-06

Figure 80: Consumption of cereal bars, by gender, age, region and socio-economic group, 11-16s, 2002-06

Figure 81: Who buys most of the crisps/savoury snacks that 7-16-year-olds eat, by gender, age, region and socio-economic group, 2002-06

Figure 82: Who buys most of the chocolate that 7-16-year-olds eat, by gender, age, region and socio-economic group, 2002-06

Figure 83: Who buys most of the cereal bars that 11-16-year-olds eat, by gender, age, region and socio-economic group, 2002-06

Drinking habits

Figure 84: Frequency of consumption of flavoured milk and who buys most, 7-16-year-olds, 2002-06

Figure 85: Frequency of consumption of fruit juice drinks and who buys most, 7-16-year-olds, 2002-06

Figure 86: Frequency of consumption of fizzy drinks and who buys most, 7-16-year-olds, 2002-06

Figure 87: Frequency of consumption of energy and sports drinks and who buys most, 15-16-year-olds, 2006

Figure 88: Frequency of consumption of hot drinks, 11-16-year-olds, 2002-06

Figure 89: Consumption of fruit juice & juice drinks, by gender, age, region and socio-economic group, 7-16s, 2002-06

Figure 90: Consumption of fizzy drinks, by gender, age, region and socio-economic group, 7-16s, 2002-06

Figure 91: Who buys most of the small cartons/bottles of fruit juice/juice drinks that 7-16-year-olds drink, by gender, age, region and socio-economic group, 2002-06

Figure 92: Who buys most of the cans/small bottles of fizzy drinks that 7-16-year-olds drink, by gender, age, region and socio-economic group, 2002-06

Favourite foods - Foods eaten and liked best

Figure 93: Foods eaten and liked best, 7-16-year-olds, 2002-06

Unhealthy foods eaten

Figure 94: Selected foods eaten, by gender, age, region and socio-economic group, 7-16s, 2002-06

Healthy foods eaten

Figure 95: Selected foods eaten, by gender, age, region and socio-economic group, 7-16s, 2002-06

The Consumer 4 - Out of home food eating habits

Figure 96: 7-10-year-olds who visit burger bars and pizza places, by demographic sub-group, 2006

Figure 97: 7-10-year-olds who visit burger bars and pizza places, 2002-06

Fast food places and pizza places

Figure 98: 11-16-year-olds who visit fast food places and pizza places, 2002-06

Figure 99: 11-16-year-olds who visit fast food places and pizza places, by demographic sub-group, 2006

The Consumer 5 - Food Cluster Analysis - 11-16s

Figure 100: Cluster groups by demographic sub-group, 2006

Figure 101: Cluster groups by lifestyle statements, 2006

Figure 102: Cluster groups by consumption of various foods/snacks, 11-16-year-olds, 2006

Figure 103: Cluster groups by frequency of consumption and who buys most, for selected foods/snacks, 11-16-year-olds, 2006

Figure 104: Cluster groups by foods eaten and liked best, 11-16-year-olds, 2006

Figure 105: Cluster groups by consumption of various drinks, 11-16-year-olds, 2006

Figure 106: Cluster groups by frequency of consumption and who buys most, for selected drinks, 11-16-year-olds, 2006

Figure 107: Cluster groups by overeating, obesity and anorexia, bulimia, close friends involved, other people of their age involved and most common among young people of their age), 11-16-year-olds, 2006

Figure 108: Cluster groups by satellite/cable/digital TV viewing and playing of computer games consoles/hand held games, 2006

Figure 109: 11-16-year-olds who visit fast food places and pizza places, by cluster groups, 2006

Figure 110: Cluster groups by total amount of money received in a week, 11-14s, 2006

Figure 111: Cluster groups by total amount of money received in a month, 15-16s, 2006

Consumer 6 - Parental attitudes

Weight perception

Figure 112: Concern about levels of own weight, by detailed demographics

Figure 113: Levels of concern with childhood obesity, February 2007

The Consumer 7 - Attitudes to childhood obesity

Figure 114: Attitudes towards childhood obesity, by detailed demographics, February 2007

Abstract

Mintel's Market Intelligence series currently consists of 120 reports annually, divided into two UK-focused sectors:

• Food & Drink
• Non-food (Essentials)

These two complementary sectors combine to give you ultimate flexibility in your researching, whether you want an industry-focused base of information, or a complete picture covering a wide range of consumer-based markets.

For each sector, every report provides a thorough analysis of the market, looking at:

• Market Drivers
• Market Size and Trends
• Market Segmentation
• The Supply Structure
• Advertising and Promotion
• Distribution
• The Consumer
• The Future
• Forecast

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