Breakfast Catering - UK

Published by: Mintel International Group Ltd.

Published: Jun. 1, 2007 - 59 Pages

Table of Contents

Issues in the Market

Main issues:

Definition

Abbreviations

Market in Brief

A renewed battleground

A growth market but still some way to go

Convenience versus luxury

Limits to the healthy eating trend

Obstacles still to overcome

Internal Market Environment

Key points

What happened to the family breakfast?

Figure 1: Agreement with selected lifestyle statements, 2002-06

So enter the 'leisure breakfast' (in a superstore, usually)

Not forgetting the 'tourism breakfast' (in a hotel, usually)

Figure 2: Domestic holidays and expenditure, 2002-06

Broader Market Environment

Key points

Healthy eating: where do the fry-ups and sugared cereals stand?

Figure 3: Agreement with selected lifestyle statements on healthy eating, 2002-06

Catering and the long arm of the law

Figure 4: Selected foods permitted and banned in schools from September 2007

And the legal burden doesn't end there

The economy: on the cusp of change?

Figure 5: Trends in personal disposable income and consumer expenditure, 2002-12

Competitive Context

Key points

Breakfast cereals

Figure 6: The breakfast cereals market, 2001-06

Cereal bars

Figure 7: UK retail value sales of cereal bars, 2001-05

Sweet spreads

Figure 8: UK retail value sales of sweet spreads by sector, 2002-06

Eating out

Figure 9: The eating out market, 2001-06

Trade Perspective

Key points:

Different consumers, different occasions, different demands

Menu options

The great British fry-up and the healthy eating debate

Case Studies

JD Wetherspoon

McDonald's

Starbucks

Clive Ramsay's 'Sexy Food' Deli

Asda (Milton Keynes)

The Consumer: Who Breakfasts Out of Home?

Key points

One in ten eat breakfast out of home once a week

Figure 10: Frequency of eating breakfast out of the home, March 2007

Who are these 'risers and shiners'?

Figure 11: Breakfast habits, by detailed demographics, March 2007

Fast food for full-timers

Do breakfast customers like eating out generally?

Figure 12: Breakfast out of home, by eating out in general, March 2007

Expectations of the sophisticated diner

The Consumer: Type of Breakfast Preferred

Key points

The Full English wins, hands down

Figure 13: Type of breakfast eaten out of the home, March 2007

Plenty of patriotism to work with

The universally popular fry-up…

Figure 14: Frequency of eating breakfast out, by detailed demographics, March 2007

…but are the days of the Full English numbered?

Regular customers need to be given a choice

Figure 15: Frequency of eating out, by type of breakfast eaten, March 2007

The Consumer - Attitudes Towards the Breakfast Occasion

Key points:

Convenience is a key issue

Figure 16: Attitudes towards eating breakfast out of the home, March 2007

Premium connotations to health food

Figure 17: Most popular attitudes towards eating breakfast out of the home, by detailed demographics, March 2007

Figure 18: Next most popular attitudes towards eating breakfast out of the home, by detailed demographics, March 2007

Could desk delivery counteract the convenience of eating at home?

Figure 19: Attitudes towards eating breakfast out, by frequency of breakfast eaten, March 2007

It’s all pointing to longer hours

Figure 20: Attitudes towards eating breakfast out, by type of breakfast eaten, March 2007

Abstract

While eating out for lunch, dinner or late-night snacking can be seen to have almost limitless potential (given a suitable rise in consumer affluence), the breakfast market is likely to remain restricted by personal preferences early in the morning. The message that breakfast should not be skipped on health grounds could be the most important market initiative.

Despite the market limitations, competition is hotting up because caterers in various sectors are looking for new markets outside the competitive take-away, grazing and casual dinner segments.

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