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HDTV: You Have the Set, But Do You Have the Content? - June 2007Published by: Consumer Electronics Association Published: Jun. 1, 2007 - 606 Pages Table of ContentsNUMBER OF TV SETS OWNED NUMBER OF HDTV SETS OWNED REASONS FOR NOT PURCHASING AN HDTV SET TIME OF FUTURE HDTV PURCHASE RISE IN COST OF TV SERVICE AFTER PURCHASING AN HDTV SET TYPE OF PROGRAMMING LOOKING FORWARD TO WATCHING IN HD LENGTH OF HDTV OWNERSHIP LOCATION OF HDTV SIZE OF HDTV TYPE OF HDTV METHOD OF RECEIVING PROGRAMMING ON HDTV CONNECTED TO HDTV: A DIGITAL VIDEO RECORDER OR DVR, SUCH AS TIVO? CONNECTED TO HDTV: A VCR? CONNECTED TO HDTV: A SURROUND SOUND OR HOME THEATER SYSTEM? CONNECTED TO HDTV: A PERSONAL COMPUTER OR MEDIA CENTER PC? CONNECTED TO HDTV: A VIDEO GAMING SYSTEM? CONNECTED TO HDTV: A DVD PLAYER? GAMING SYSTEM CAPABLE OF HDTV GAMES CAN DVD PLAYER PLAY HIGH DEFINITION DVDS PREVIOUS TELEVISION RECEIVE HD PROGRAMMING REASONS FOR NOT RECEIVING HD PROGRAMMING TIME OF FIRST RECEIVING HD PROGRAMMING METHOD OF RECEIVING PROGRAMMING ON HDTV SATISFACTION WITH: YOUR OVERALL EXPERIENCE WITH HD PROGRAMMING SO FAR? SATISFACTION WITH: THE VARIETY OF HD PROGRAMMING THAT IS AVAILABLE TO YOU? SATISFACTION WITH: THE COST OF HD PROGRAMMING TODAY? SATISFACTION WITH: THE EASE OF SETTING UP YOUR HDTV TO RECEIVE PROGRAMMING IN HD? ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: BUY A DIFFERENT CABLE OR SATELLITE PACKAGE? ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: BUY A MORE EXPENSIVE CABLE OR SATELLITE CHANNEL PACKAGE? ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: GET A DIFFERENT OR UPGRADED CABLE OR SATELLITE BOX? ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: GET A CABLE OR SATELLITE BOX WHEN YOU DID NOT HAVE ONE BEFORE? ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: CHANGE TELEVISION PROVIDERS? ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: PAY A HIGHER BILL FOR TELEVISION THAN YOU WERE PAYING BEFORE? ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: GET NEW CHANNELS THAT YOU DID NOT RECEIVE BEFORE? ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: BUY A NEW ANTENNA? PERCENTAGE OF PROGRAMS WATCHED IN HD PERCENTAGE OF PROGRAMS NOT WATCHED IN HD CHANNELS RECEIVED IN HD SUBSCRIBE TO HDTV PACKAGE REASONS FOR NOT SUBSCRIBING TO HDTV PACKAGE EXPECTATION TO SUBSCRIBE TO HDTV PACKAGE AMOUNT WILLING TO PAY TO RECEIVE HD PROGRAMMING TIME BETWEEN HDTV PURCHASE AND HD PROGRAMMING SUBSCRIPTION AMOUNT WILLING TO PAY TO NOT RECEIVE HD PROGRAMMING INTEREST IN UPGRADING SUBSCRIPTION FOR MORE HD CHANNELS AMOUNT WILLING TO PAY TO UPGRADE CURRENT HDTV PACKAGE TECHNOLOGY ADOPTION SEX AGE ETHNICITY RACE INCOME INTERNET USAGE INTERNET CONNECTION TV SUBSCRIPTION EMPLOYMENT MARITAL STATUS OWN OR RENT EDUCATION AbstractAlthough past CEA market research and MARA data has shown that consumers are enthusiastically adopting new HDTV sets, to date there has been little data on how consumers are using their HD sets, including what types of content they are receiving and viewing. This report—HDTV: You Have the Set, But Do You Have the Content?—explores the ways that HDTV owners get the content they view on their HD sets, and attempts to quantify the future market for HD content. The study also explores consumers understanding of whether they content they are viewing from their television provider or on DVD or gaming systems is truly in high definition.Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable. Get Full Details About This Report >> |
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