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Wal-Mart World™— Consumer Electronics Shopping , June 2007

Published by: Retail Forward, Inc.

Published: Jun. 1, 2007 - 6 Pages


Table of Contents




Where Shoppers Spent the Most on Consumer Electronics/Computers in the Past Three Months


Distribution of Amounts Spent on Consumer Electronics/Computers in the Past Three Months


Reasons Why Shoppers Spend the Most on Consumer Electronics/Computers at Wal-Mart


Shopper Profile: Wal-Mart CE/Computers Shoppers vs. All Shoppers

Abstract

Wal-Mart and Best Buy are battling it out for the lead in terms of where shoppers report spending the most on consumer electronics (CE). At present, Wal-Mart is winning by a narrow margin, according to TNS Retail Forward ShopperScape™. Wal-Mart’s wide geographic coverage and everyday low prices on name brand electronics give it an edge vs. other retailers. CE represents a growth opportunity for Wal-Mart due to the category’s potential to generate big-ticket volume and higher margins (vs. food and other consumables, for example). The success Wal-Mart has seen in the category, especially during the 2006 holiday season, is an indication that the retailer will continue to invest in initiatives to grow sales and share.

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